We Are All Story Tellers...How Good Is Yours?

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Real Estate Agent with Allison James Elite CA. BRE 01501699

Chris B Johnson, REALTOR®               Featured Listing                   Time to Sell Your Home?  

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“We’re all storytellers,” Gallo writes. “We don’t call ourselves storytellers but it’s what we do every day.” He goes on to explain that in this twenty-first century age of information—the “knowledge economy”—we are only as valuable as our ideas. In the spirit of idea-sharing, here are five of my favorite concepts Gallo presents in his book:

 

  1. “Inspired storytellers are inspired themselves.” All the great speakers of the world have one thing in common: passion. They don’t just get up on stage and talk; they infuse each and every word with energy, enthusiasm and enough passion to make you feel something, too.
  1. “Inspiring storytellers are not always born; they’re made.” The art of storytelling can evolve over time. Just because you may not be the best at telling your story now doesn’t mean you can’t achieve greatness with a little practice. As I say, you should never just “try,” you should only “do”!
  1. “Inspiring storytellers are eager to tell their backstory because it’s a gift that shaped their life, career and business.” Some of the most successful people in the world came from the humblest beginnings. Embrace the valleys of your life because they helped define the peaks.
  1. “Inspiring leaders ignite passion and loyalty by infusing their brand’s narrative with a higher mission.” We embrace the Sunshine Kids. But the Sunshine Kids aren’t just an organization we donate money to; they’re part of who we are as a brokerage network and our compassion for them helps shape the kind of professionals we aspire to be.
  1. “Inspiring speakers build a story structure for every important pitch, presentation, meeting or conversation and, in doing so, they introduce three components … villains, heroes and struggle.” When Steven Jobs presented the iPhone for the first time, he labeled competitor smartphones like the Blackberry, Motorola Q and Palm Trio “suspects” and “culprits,” Gallo describes. Jobs then asked a rapt audience how to “solve the problems” these competitor phones presented, creating a struggle between these nemeses and his own product. Then, he offered a resolution by way of the Apple iPhone and instantaneously, the most popular smartphone in history was born.

What’s the message? At a time when information seems more abundant than the oxygen we breathe, stories are important tools to package ideas in ways that can help us achieve our goals. Whether you’re helping a client sell a house or presenting to sell an idea, remember that we capture the mind with details but we capture the heart with our story. So think today about what your own story might be and then, go out there and share it with the world.

The Storyteller’s Secret by best-selling author Carmine Gallo—who also wrote one of my favorite books, Talk Like TED—about the power of stories to impress, illuminate and inspire.

 

Chris+B+Johnson - Top Real Estate Agent on UpNest View Chris B Johnson's profile on LinkedIn

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Topic:
Real Estate Sales and Marketing
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California Ventura County
Tags:
short sale
certified reo specialist
chris b johnson realtor specializes in luxury estates
foreclosure and probate real estate

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Ambassador
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Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

We need to be able to capture the readers with the title and tell the story that keeps the to the end.  Good Post.

Mar 28, 2016 10:09 AM #1
Rainmaker
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Chris B Johnson REALTOR®
Allison James Elite - Moorpark, CA
5 Star Rated REALTOR® Quality, Not Quantity

Thank you Ed Silva !!

Mar 28, 2016 10:28 AM #2
Rainmaker
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Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I agree, the best descriptions and marketing strategies are telling a story. 

Apr 03, 2016 05:11 PM #3
Rainmaker
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Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Thanks for the follow, Chris! 

Following you back. We are almost neighbors. I hope to see you on our next AR meetup! 

Apr 03, 2016 05:13 PM #4
Rainmaker
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Chris B Johnson REALTOR®
Allison James Elite - Moorpark, CA
5 Star Rated REALTOR® Quality, Not Quantity

Thank you Inna Ivchenko 

Apr 04, 2016 01:00 AM #5
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