LOGOS: The Creation Process
The LOGO: A Symbol used to Represent your Brand
(and SO much more)
In today’s world we are inundated with logos …
from Apple, to Audi, to America, we are branded. An outcome of this is that some people now believe a LOGO no longer holds much weight.
Others, instead have attempted to take on the giants and
leave Their Stamp in the big ring!
Another route, is to …explore the nuance.
And CREATE a logo that adds beauty to our world…
(industry, consumer’s lives, etc).
When designing a logo / (cohesive with your brand)
a good start is with a question.
WHO is my business? Yes, WHO.
If my business were a living, breathing, being …
How would it feel about itself?
How would it interact with the world?
What would it’s personal expression of beauty be?
These questions may require a bit of deep thought. In fact, many of my clients struggle with the answers. But, The Creation Process of working through this struggle, is a sure-opportunity to Expand your Brand.
Over the next few blogs, we will explore the process of this expansion and I will share some fun logos with nuances to give us all a little inspiration!
Of course, most of these will be REAL ESTATE related!
Follow Along if You’d Like!