How to Sell Homes in the Digital Age

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Love it or hate it, the digital age has flipped the real estate business upside down. Twenty years ago, prospective homebuyers were forced to rummage through a phonebook or purchase a newspaper from the local supermarket to discover the home of their dreams. Today prospective homebuyers can find a home or real estate agent with the click of a mouse. For the tech savvy real estate agent, the digital revolution has presented new opportunities. For the not so tech savvy real estate agent, it has presented new challenges.

What are you doing to incorporate emerging technologies into your marketing plan?

Below are 4 tips on how to sell homes in the digital age.

Virtual Tours

Time is money. And in the bustling world of real estate, virtual tours save both real estate agents and potential homebuyers valuable time. How does it work? Real estate agents simply map their home using a virtual tour service. Potential homebuyers then find the home online and take a three dimensional tour. If the home interests them, they can contact the listing agent and schedule a tour in person. If the home doesn’t interest them, nobody’s time was wasted. Everybody wins. Mapping prices are affordable and vary from a one-time basis to yearlong packages.

Social Media

Social media is a powerful tool. One password and the world is at your fingertips. However, in real estate, social media is sometimes best looked at as another hook in the water. More than anything, social media serves as an alternative way for potential homebuyers to contact you. Likewise, you can post news or links. When setting up your social media profiles, remember to keep URLS short and consistent across platforms. Keep things simple. In addition, place your social media contact information alongside phone and email information when posting flyers or sending out postcards. Social media, after all, is the new email.

QR Codes

Quick Response Codes are readable mobile bar codes that store alphanumeric data. Think of them as digital wormholes. You can place them anywhere and redirect potential clients anywhere. Have a new listing? A website? A Facebook page? Simply create a QR code using a free QR code generator online, and then strategically place it somewhere potential clients might see it. Once a potential client scans the code with their phone, they will be taken to the link of your choice. At, we often see real estate agents place QR codes on their direct mail postcards.

Optimize, Optimize, Optimize

Have you ever tried visiting someone’s website on your mobile phone, only to have the page appear jumbled and counterintuitive? Don’t be one of those people. According to the digital marketing organization Smart Insights, 51% of people now use their cell phones to access the internet rather than a desktop.  That’s millions of people. How does your website look right now? If it isn’t up to standard, you run the risk of losing business. In addition, Google now lowers ranking for websites that aren’t mobile friendly. The good news? Virtually every Content Management System from Blogger to Wordpress now offers free plugins to optimize websites for mobile phones. All you have to do is enable it.

The Digital Age

Digital technology has undoubtedly changed the world we live in. But this isn’t necessarily a bad thing. Unlike in the past, real estate agents now have the ability to reach potential clients at any time or place with a simple mobile phone or laptop. Reversely, potential clients can just as easily reach out to agents. Indeed, emerging digital mediums and marketing tools have not only liberated agents from the traditional constraints of daily newspapers and phonebooks, but allowed them to work faster and more efficiently. Why not embrace the digital era? If you don’t, your competition will.



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Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Drone photography is now popular than ever. One gets a bird eye view of the home. At least in CA I am not sure how one can not find trash or excess furniture next door.....  

Thanks for your blog. Enjoyed it.

Apr 01, 2016 05:09 PM #1
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Your market is now global but everything you do has to consider the end user. Was it good for them? The information transferred quickly, fully and no matter what location, weather, time of day or night of the buyer. No matter what device he is using, serve it up six ways from Sunday. All the time, round the clock.

Apr 01, 2016 08:09 PM #2
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I have used your service before  great product for a good price... but a little frustrating to use....has it gotten easier to change the pictures or layouts or font? 

Apr 02, 2016 03:38 AM #3
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Afternoon can you tell me how much to mail a jumbo post card to 200 people each month would cost me I have the list of clients. Thank you 

Apr 02, 2016 05:20 AM #4
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Nice blog with great reminders of how the market has changed.  I especially like Optimize, Optimize, Optimize. 

Apr 02, 2016 06:27 AM #5
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

All the things you mentioned are key things that all agents should be doing.

Apr 02, 2016 12:55 PM #6
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Thank you for an easy read and informative post (design, print, and mail postcards!)  - we are now "following" you!


Apr 13, 2016 05:00 AM #8
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