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What Donald Trump needs to learn about social media.

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Whether he wins or loses, Donald Trump might have changed American politics forever.  He clearly is a genius at personal/business branding. 

He's got Trump International Realty, Trump Classic Cars LLC, Trump Commercial Chicago LLC, Trump Cozumel Corp, Trump Marks Waikiki Corp, Trump On the Ocean LLC, Trump Toronto Development Inc, Trump Tower Commercial LLC, Trump Vineyard Estates LLC, and hundreds of others Trump businesses!

Politics is rough.  From my perspective, this year seems especially tough on the candidates.  So what does a powerful multi-billionaire like Donald need to learn about social media? 

1.  Sometimes it's better to take the high road.

A perfect example of this is the situation with a super PAC supporting Ted Cruz that used a picture of Trump's wife, Melania.  The Donald got mad and retaliated on Twitter.  It would have been better for Donald to praise his wife, and then move on to other topics.

2.  Pause and think, for at least 24 hours. 

Sometimes harsh things get said in the heat of the moment that, upon reflection, we wish we could take back those words.  With the internet we have the temptation to respond immediately.  It's better to write a response, and then sleep on it.  Re-reading a heated response, in the cool calm of the following day, can help prevent unwise comments from ever being posted.

3.  There are times when NO response is the best response.

I realize it's not easy!  However, it proves self-control.  This is the same strategy to use when dealing with internet trolls.  When you just ignore them, you take away the power of the troll to stir things up.  If you can summon the determination to walk away, and not respond, it makes you look like the better person.



Comments (7)

Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

It is often said we are really not mad at the situation but more so at ourselves for having lost our self control.  Good post.  Mark

Apr 01, 2016 08:19 AM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

I guess when you have that much money you can do and say anything you want.

That is, if your not running for President.

Apr 05, 2016 12:45 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

He may know a lot about the art of making deals, but not a lot when it comes to most human beings.

Apr 06, 2016 08:12 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I am quite sure that Mr Trump is not listening to you me or anyone who it not telling him what a great job he is doing.

His biggest downfall is that those who advise him are afraid to tell him when he screws up.

Apr 13, 2016 02:05 PM
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

These are all great suggestions.  Once we've put it there (especially in print), it's hard to take back. 

Apr 14, 2016 02:43 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

This is my so true...When you just ignore them, you take away the power

Jul 06, 2016 03:46 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

All great suggestions that still apply TODAY (months later)!!  Oh, how I wish he knew how to take the high road, pause for 24 hours and PICK HIS BATTLES!  You have to admit, more Americans have shown interest in this election than any in our lifetime...if you're looking for the silver lining!!  Happy Friday, Bruce! 

Aug 26, 2016 07:12 AM