Sell . . . . The Way People Buy

Real Estate Agent with Cornerstone Real Estate Professionals
Original content by Lou Ludwig

Sell . . . . The Way People Buy

“Selling isn’t something you do to someone. It’s

something you do for and with someone.”

Ron Willingham, Integrity Selling


As I see it. . . . . . . .

Sell . . . . the way people buy


Customers love to buy . . . . but they don’t want to be pressured . . . . or sold.


Interview and qualify the customer to determine . . . . and understand their motivations, needs . . . . wants . . . . their ability to buy . . . . and their motivation.


Guide the customer through the transaction . . . . Demonstrate the value . . . .  the benefits of the product . . . .  and or your services to the customer.


Create a win – win sales . . . . and negotiation environment.


Show a sincere interest in the customer  . . . . Their needs . . . . and you will earn the right to close the sale. Ask the customer to make the decision to buy . . . .and ask for the sale.


Be seen as an expert in your field by the customer. Build rapport . . . . trust . . . . and confidence with the customer to be seen by them as a person of integrity.


Selling is a process and closing the sale is a continuation of the sales process . . . . and not an singular event.


When you sell . . . . the way people buy. You will find yourself helping your customers to make good decisions and far more of them will make the decision to buy from you.


©2016 Lou Ludwig Success Tips, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author

Comments (12)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Kelly,  Lou comes up with some good ones and yes we all think sell.

Apr 03, 2016 01:52 AM
Kelly Cordova-Armer

Thanks for your comment Will.  I just stepped back into the "rain" again... it's been awhile and always so refreshing to read everyones blogs! 

Apr 03, 2016 06:23 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Great choice to share this wisdom from Lou!  Thanks for sharing this Kelly.

Apr 03, 2016 02:41 AM
Bob Crane

Always a complement when someone compliments us with a reblog, Lou Ludwig will likely be honored.

Apr 03, 2016 07:52 AM
Kelly Cordova-Armer

Thanks Bob!  :)  I hope LOU LUDWIG doesn't mind the reblog... it was certainly worth repeating!  

Apr 03, 2016 06:24 AM
Bruce Walter
Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

Kelly, thanks for re-blogging this wisdom filled post from Lou!  Amen to treating buyers like you would want to be treated without pressure or an impersonal approach.  Have a great day in BEAUTIFUL Utah, Kelly!

Apr 03, 2016 03:17 AM
Kelly Cordova-Armer

Thanks Bruce!  I believe that completely.  "Treat them like you would want to be treated".  It's a people business.  Spring is in the air here in Utah!  Amen to that! 

Apr 03, 2016 06:25 AM
Dan Hopper
Dan Hopper - Gold Way RE - Westminster, CO
Denver Broker / Real Estate Advocate

A very good topic, by LOU LUDWIG .  KELLY CORDOVA-ARMER , thanks for reposting this blog that has so many important elements in regards to becoming a highly regarded sales person!!  Always, get to know your client / customer, ask the right questions!!

Apr 03, 2016 04:31 AM
Kelly Cordova-Armer

Hi Dan!  You are absolutely right.  We have to ask the questions in order to fill our clients needs.  For me the right questions have come with years of experience.  The more we know the better we can help them.  Hope all is well in Downtown Denver!  

Apr 03, 2016 06:27 AM
Kelly Cordova-Armer
Cornerstone Real Estate Professionals - Ogden, UT
Selling with Soul amidst the Utah Mountains!

Thanks to Lou Ludwig for posting this wonderful blog on selling!  I am glad to hear from so many like minded "sales" people!  Thank you for your comments.   I like to think most of us are just service oriented.  Providing knowledge and experience in helping our clients achieve their financial dreams.   I'm also a huge fan of  Jennifer Allan-Hagedorn Author of Sell with Soul.   If you don't follow her blogs already you should check her out!  Have a Soulful Sunday! 

Apr 03, 2016 06:22 AM
Certified Mobile Notary Signing Agent - Smith Mountain Lake, VA
Highest Ranked Certified Mobile Notary in Virginia

It isn't so much "Selling" something as it is convincing the buyer they want to "Buy" something, Kelly Cordova-Armer .   Lou offers excellent tips in ALL of his motivating blog posts and I try not to miss any of them.

Use those tips wisely but remember, it is the buyer deciding to "Buy" something that initiates a real estate transaction !

Apr 04, 2016 03:38 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

This is a good choice for resharing. Lou is one wise man. Thank you Kelly for following my blog. 

Apr 04, 2016 08:58 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I'd say, love what you do, and you'll find the way to make your clients happy. 

Apr 04, 2016 05:16 PM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Thank you for taking the time to re-post my blog.

Good luck and success.

Lou Ludwig

Apr 11, 2016 10:26 AM
Kelly Cordova-Armer
Cornerstone Real Estate Professionals - Ogden, UT
Selling with Soul amidst the Utah Mountains!


It was my pleasure to repost your post; definitely worth repeating.

Thank you!

Apr 15, 2016 01:09 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Kelly since you have been AVOL from AR sadly Lou has passed away, just in case you are interested, Endre

Apr 25, 2018 10:28 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Kelly nice to see you back we look forward to your next post, Endre

Sep 04, 2020 11:37 PM