Sell . . . . The Way People Buy

Reblogger Kelly Cordova-Armer
Real Estate Agent with Cornerstone Real Estate Professionals
Original content by Lou Ludwig

Sell . . . . The Way People Buy

“Selling isn’t something you do to someone. It’s

something you do for and with someone.”

Ron Willingham, Integrity Selling

 

As I see it. . . . . . . .

Sell . . . . the way people buy

 

Customers love to buy . . . . but they don’t want to be pressured . . . . or sold.

 

Interview and qualify the customer to determine . . . . and understand their motivations, needs . . . . wants . . . . their ability to buy . . . . and their motivation.

 

Guide the customer through the transaction . . . . Demonstrate the value . . . .  the benefits of the product . . . .  and or your services to the customer.

 

Create a win – win sales . . . . and negotiation environment.

 

Show a sincere interest in the customer  . . . . Their needs . . . . and you will earn the right to close the sale. Ask the customer to make the decision to buy . . . .and ask for the sale.

 

Be seen as an expert in your field by the customer. Build rapport . . . . trust . . . . and confidence with the customer to be seen by them as a person of integrity.

 

Selling is a process and closing the sale is a continuation of the sales process . . . . and not an singular event.

 

When you sell . . . . the way people buy. You will find yourself helping your customers to make good decisions and far more of them will make the decision to buy from you.

 

©2016 Lou Ludwig Success Tips, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author

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Rainmaker
3,661,870
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Kelly,  Lou comes up with some good ones and yes we all think sell.

Apr 03, 2016 01:52 AM #1
Ambassador
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Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Great choice to share this wisdom from Lou!  Thanks for sharing this Kelly.

Apr 03, 2016 02:41 AM #2
Rainmaker
840,664
Bruce Walter
Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

Kelly, thanks for re-blogging this wisdom filled post from Lou!  Amen to treating buyers like you would want to be treated without pressure or an impersonal approach.  Have a great day in BEAUTIFUL Utah, Kelly!

Apr 03, 2016 03:17 AM #3
Rainer
462,402
Dan Hopper
Dan Hopper - Gold Way RE - Westminster, CO
Denver Broker / Author / Advocate/Short Sale

A very good topic, by LOU LUDWIG .  KELLY CORDOVA-ARMER , thanks for reposting this blog that has so many important elements in regards to becoming a highly regarded sales person!!  Always, get to know your client / customer, ask the right questions!!

Apr 03, 2016 04:31 AM #4
Rainmaker
77,224
Kelly Cordova-Armer
Cornerstone Real Estate Professionals - Ogden, UT
Selling with Soul amidst the Utah Mountains!

Thanks to Lou Ludwig for posting this wonderful blog on selling!  I am glad to hear from so many like minded "sales" people!  Thank you for your comments.   I like to think most of us are just service oriented.  Providing knowledge and experience in helping our clients achieve their financial dreams.   I'm also a huge fan of  Jennifer Allan-Hagedorn Author of Sell with Soul.   If you don't follow her blogs already you should check her out!  Have a Soulful Sunday! 

Apr 03, 2016 06:22 AM #5
Rainer
447,773
DEANNA C. SMITH CERTIFIED MOBILE NOTARY
Certified Mobile Notary Signing Agent - Smith Mountain Lake, VA
Highest Ranked Certified Mobile Notary in Virginia

It isn't so much "Selling" something as it is convincing the buyer they want to "Buy" something, Kelly Cordova-Armer .   Lou offers excellent tips in ALL of his motivating blog posts and I try not to miss any of them.

Use those tips wisely but remember, it is the buyer deciding to "Buy" something that initiates a real estate transaction !

Apr 04, 2016 03:38 AM #6
Ambassador
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Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

This is a good choice for resharing. Lou is one wise man. Thank you Kelly for following my blog. 

Apr 04, 2016 08:58 AM #7
Rainmaker
1,508,825
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I'd say, love what you do, and you'll find the way to make your clients happy. 

Apr 04, 2016 05:16 PM #8
Rainmaker
3,252,921
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Kelly

Thank you for taking the time to re-post my blog.

Good luck and success.

Lou Ludwig

Apr 11, 2016 10:26 AM #9
Rainmaker
77,224
Kelly Cordova-Armer
Cornerstone Real Estate Professionals - Ogden, UT
Selling with Soul amidst the Utah Mountains!

Lou,  

It was my pleasure to repost your post; definitely worth repeating.

Thank you!

Apr 15, 2016 01:09 AM #10
Rainmaker
3,516,371
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Kelly since you have been AVOL from AR sadly Lou has passed away, just in case you are interested, Endre

Apr 25, 2018 10:28 PM #11
Rainmaker
3,516,371
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Kelly nice to see you back we look forward to your next post, Endre

Sep 04, 2020 11:37 PM #12
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Rainmaker
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Kelly Cordova-Armer

Selling with Soul amidst the Utah Mountains!
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