Sell . . . . The Way People Buy
“Selling isn’t something you do to someone. It’s
something you do for and with someone.”
Ron Willingham, Integrity Selling
As I see it. . . . . . . .
Sell . . . . the way people buy
Customers love to buy . . . . but they don’t want to be pressured . . . . or sold.
Interview and qualify the customer to determine . . . . and understand their motivations, needs . . . . wants . . . . their ability to buy . . . . and their motivation.
Guide the customer through the transaction . . . . Demonstrate the value . . . . the benefits of the product . . . . and or your services to the customer.
Create a win – win sales . . . . and negotiation environment.
Show a sincere interest in the customer . . . . Their needs . . . . and you will earn the right to close the sale. Ask the customer to make the decision to buy . . . .and ask for the sale.
Be seen as an expert in your field by the customer. Build rapport . . . . trust . . . . and confidence with the customer to be seen by them as a person of integrity.
Selling is a process and closing the sale is a continuation of the sales process . . . . and not an singular event.
When you sell . . . . the way people buy. You will find yourself helping your customers to make good decisions and far more of them will make the decision to buy from you.
©2016 Lou Ludwig Success Tips, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author