When a Vendor Crosses the Line!
This unique situation arose for me this week. I received a call from a Vendor saying that she had spoken to my client, (the Seller to one of my listings). She said that she had spoken personally to my client and that he wanted her to reach out to me.
At first glance this entire scenario might seem quite innocuous. However, as the phone calls from the vendor have become more and more persistent, it is becoming evident that this vendor is truly crossing the line. What she is doing is basically threatening me that if I do not advertise in her publication, that the conversation she will have with my Seller will be less than favorable regarding my ability to sell this client's property.
This is NOT the way to gain business. Have any of you experienced this type of strong-arm and collusive sales practice? I am furious and will not be threatened by anyone to advertise with them. Especially since this vendor is using the tactic of "tattle-tale".
My first call was to my client. He explained that this "very nice woman", called him and began telling him about her publication and how important it was for his property to be included. Furthermore, she told him that any agent worth their salt would not miss an opportunity to advertise with them.
Wow! How ballsy is that? Not only is she using a very sneaky back door method, she is inputting herself into my client-agent relationship. I explained to my client that there are a lot of advertisers and vendors out there. I also let them know that this type of intrusive behavior was something new.
I do my homework with vendors. I need to know who they are, where they market their publication to, what their publication even looks like, etc. Not to mention that now that this person has opted to conduct her business in this way, it is very doubtful that I would even be interested.
We all want to sell and do our businesses. There is however, a right way and a wrong way. This method is by far the WRONG way! Would love to hear your thoughts out there.
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