The Power of the Seller's Story

Real Estate Agent with Cedar Rapids/Iowa City, IA KW Legacy Group S44645

The Power of the Seller's Story


In the last couple of years, I have requested that my sellers write a letter to the future buyer of their home.  In it, they have the opportunity to write about all of the reasons that they choose this home when they were looking to buy.  It personalizes the house and provides information that only the owner would possess.  And because it is written by the owner, they share the pride in their home and are the best "sellers" of their house.


My sellers have the best ways of showcasing their home and their neighborhood and all it takes is a little effort to write one page about their home.  Chances are, the next buyers will make the decision to buy for the same reasons.  Some of the things that sellers have included over the years:

  • location of parks and schools, including where the bus stop is located
  • discussing the neighborhood amenities
  • sharing of the best features and updates 
  • proximity to area employers  photo of a master bathroom




    Reading about how the seller is sad to leave the house and how much they have enjoyed the neighborhood, buyers are more likely to feel connected to the home.


I have been told at many closings from the buyers themselves that they loved that the sellers wrote a letter about their home.  It cemented their decision and helped them visualize how they would live in the home too.  


At first, I think that some sellers find difficulty in writing a letter to someone that they are very unlikely to ever meet.  I provide several samples from other sellers to give inspiration.  Now it is one of my favorite parts of the listing process.  I cultivate a team approach to selling their home and not only does the seller write to help the buyer, but it lets me glimpse into who they are as well.  In fact, the letter gives me inspiration to write the text for their home online!


Keep smiling!





Posted by


Karen Feltman, REALTOR®, ABR, AHS, CHMS,                                                                      CNE,CRS, e-Pro, green, GRI, SRES, TRC

Keller Williams Legacy Group

4850 Armar Drive SE Ste B

Cedar Rapids, Iowa 52403


Mobile  319-521-0701

Licensed in the State of Iowa

© 2010-2018 by Karen Feltman, Cedar Rapids/Iowa City Relocation Specialist 


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Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Karen this is a great idea!  I talk about it with my sellers all the time but I've never had them actually write it all down. 

Apr 06, 2016 07:27 AM #1
Susan Laxson CRS
HomeSmart Professionals - La Quinta, CA
Local Knowledge & Global Network

I agree Karen, what a great idea and gives potential buyers a list of what the sellers liked best about the home and living in the neighborhood. Sometimes that can make all the difference in a sale. Good job!

Apr 06, 2016 07:29 AM #2
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Karen -- I think this gives the transaction a personal touch.  Nicely done.  

Apr 06, 2016 07:56 AM #3
Karen Feltman
Cedar Rapids/Iowa City, IA KW Legacy Group - Cedar Rapids, IA
Relocation Specialist in Cedar Rapids, Iowa

As of the time of this post, I have been interviewed by The Residential Specialist (the magazine for CRS, Certified Residential Specialists) and this is one of the things that will be in the magazine for July/August issue.  I am so excited for the opportunity to talk about the different ways that I represent my listings!

Apr 06, 2016 07:59 AM #4
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Karen. Really good post and you make so much sense. I'm sure your sellers have seen the benefit of this suggestion.

Apr 06, 2016 08:05 PM #5
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing the great tip.

Apr 07, 2016 09:40 PM #6
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Karen Feltman

Relocation Specialist in Cedar Rapids, Iowa
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