Answering the question of cutting your commission

By
Real Estate Agent with Falcon Property Solutions

When I was a new agent, this question used to panic me. The older I get, the more I want to raise my prices because I understand more and more the value I bring to a transaction. Mary Jane Harris posed a question on AR's Q&A section asking how you handle this objection. I no longer entertain the conversation, but if someone pushes it (I'm sure many of you have heard this, but I'm sharing this for newer agents), here is a lesson I learned early in my career.

Do you cut your commission?While there is no standard commission and commission is always negotiable, let's say, hypothetically, my company policy is to charge six percent. When I go into a listing appointment, I have six one-dollar-bills with me. If someone pushes the question, I pull out the one dollar bills and set them on the table.

"Mr. Seller, let's say each dollar represents a percentage." I then separate three one-dollar-bills into a separate pile.

"From what you're paying me, this pile is what I have to pay the agent that brings the Buyer. Obvioulsly this pile is not negotiable."

There are three one-dollar-bills left, and I separate another bill into the non-negotiable pile. "This bill is for my overhead, taxes, insurance, and what I have to pay my company. This is not negotiable."

The next bill hits the pile. "This bill is what I get paid for working for you. It is also non-negotiable."

There is one bill left. "This bill is what I spend for your advertising, possibly negotiating inspection items, paying for a professional photographer, all of my marketing, Broker Opens, and whatever else we might need flexibility on as we come into the home stretch. Your advertising comes out of my pocket, and the expense is borne solely by me. Just how much would you like to cut the commission?"

Never once has anyone ever argued the question further. I haven't had to use it in a long time, but when I did, it was very effective.

Best answer of the night to Mary Jane's question was from Thomas J. Nelson, Realtor. He even wrote a post about it: Nordstrom never panics when K-Mart has a sale.

If you haven't already done so, click on the green Victorian home below and follow me on ActiveRain.

Posted by

Selling homes throughout Colorado Springs, Old Colorado City, Manitou Springs, and surrounding areas

 

     

Mimi Foster

(719) 460-7570

CALL OR TEXT

Mimi has received the honor of being voted one of the best Realtors in Colorado Springs five years in a row. With over two decades of experience, she is committed to making the home buying/selling process as painless and enjoyable as possible. Read Full Bio…

CoSpringsRealEstateNews.com

If not completely satisfied, cancel
and get double your money back.

Comments (58)

April Swenson
Coldwell Banker Ocean Shores Brokers - Ocean Shores, WA
CRS and Managing Broker - Ocean Shores Real Estate

Very good point. I have never heard it presented this way.

Apr 07, 2016 10:06 PM
Mimi Foster

Good morning, April. Thanks for stopping by.

Apr 08, 2016 12:10 AM
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Hi Mimi Foster I push your buttons? Oooooo I'm sorry to hear that. And you want to pour coffee on me? Well, I guess our friendship is alive and well. Only a friend would do that.

As for your Grandfather, back in 1920 they didn't have the technology we enjoy todayu. They had to do a lot more work to earn their commissions.

And, as for rebates, California is one of the highest regulated states for real estate AND rebates are legal here. After all, it is just a return of the buyer's money.

I "value" my time and expertise at about $500 per hour. Since there are no $150,000 houses here it is pretty easy to reach this number.

Sorry about those buttons.

Bill Roberts

 

Apr 07, 2016 10:58 PM
Mimi Foster

Don't be sorry! I LOVE your honesty, and I really was just teasing you. The median home price in Colorado Springs is under $225,000. We're probably a little different market than Oceanside. 


If it can't go on the HUD (sorry, I mean CD ) and be disclosed to the lender, it can't be given. Since I've never had a lender approve any kind of rebate ever, I stopped even considering them. You and I would be better off having that discuscussion by email or phone.


Reasonable, $400 to $500 is what I have figured, but it's been a long time since I even thought about how many hours go into a deal because they're all so different any more.


As for my grandfather, they were a polite society (he used to tell me that all the time) and I'm sure they didn't have 22 forms to be filled out for fear of being sued for slightly missed square footage and a date wrong on a LBP disclosure. All of the forms we sign today, I suggest to my clients, are the result of a CA lawsuit. LOL They may not have had to do as much work, but their liability wasn't nearly as great.


My point in mentioning that was - in almost a hundred years, the percentages are still in the ballpark (understanding that commission is negotiable). 


Don't stop telling it like it is, and I won't stop needling you. 


 

Apr 08, 2016 12:04 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I cut a client loose whose math came up WIN for him and everyone else is on a WE WILL SEE...NO, I wont be there to see....

Apr 08, 2016 12:22 AM
Mimi Foster

Life's too short, Richie. I used to justify and negotiate. Never now.

Apr 08, 2016 12:57 AM
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

I agree completely with Richie, #41. If your future client doesn't meet your client profile, simply but politely, walk away. You'll earn more opportunities IMO from clients that meet your profile from their referrals and introductions, however, if agents are fearful, that indicates more coaching and training is necessary. Great post.

Apr 08, 2016 01:39 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Mimi, Great discussion taking place here.  I believe Bill Roberts would look good wearing coffee. Just make sure it is not hot coffee. 

Apr 08, 2016 01:58 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

I can see this as a help for newer agents. I am a little more simple in my explanation now... I have experience. I have success. I am good because I get results. My commission is not negotiable.

Apr 08, 2016 02:13 AM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Mimi - that's a great and graphic demonstration. Most sellers don't even understand how spliced up the seemingly huge commission gets and how little is left for the listing agent at the end of the day. 

Apr 08, 2016 05:36 AM
Mimi Foster

It really helped me to understand that I AM worth what I'm charging because, when the final dicing is done, there's not always much left for the one who is doing all the work . . . me :)

Apr 08, 2016 10:41 AM
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Mimi, this is the first time I have seen this and I will start carrying 6 $1 bills with me to each listing.

Apr 08, 2016 06:50 AM
Mimi Foster

Hope it helps, Mike. I used to get a kick out of it when I had to use it.

Apr 08, 2016 10:41 AM
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Kimo Jarrett - The comment section seems to be haywire right now, so I'm not sure these are going to go thru.

Thanks for your comment. When I was new, I often felt apologetic for what was charged. When I saw it broken down this way, I have never had a twinge since :)

Apr 08, 2016 08:30 AM
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Kathleen Daniels ~ I'll let the coffee sit in the cup for a bit so it's not hot. And because I like Bill Roberts, I'll make sure there's not much left. 

Apr 08, 2016 08:32 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Thanks for sharing!  I am going to try this!

Apr 08, 2016 08:33 AM
Mimi Foster

Good luck, Mary. It has served me well in the past.

Apr 08, 2016 10:39 AM
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Completely agree, Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC. This was wonderful for me when I was new and had no idea how to defend a percentage payment. Now it's not even a question.

And while commission is always negotiable, MINE IS NOT.

Apr 08, 2016 08:34 AM
Marshall Brown
Mid America Inspection Services, LLC - Fargo, ND
BSEE, CHI

We are still asked by a client from time to time to match a lower priced inspector's fee and occasionally even by a Realtor. Of course, there are two possible answers, yes or no. Being a little lazy I always choose the shorter answer. Have a great weekend!

Apr 08, 2016 09:19 AM
Mimi Foster

Perfect answer, Marshall. In this case, shorter is definitely better.

Apr 08, 2016 10:38 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I LOVE the idea about using dollar bills. For me each case is individual, i will use a similar talk to explain how commission works and where it goes. Some sellers will care, others will not. Some sellers want to pay the lowest possible and often learn a good lesson for their efforts only coming back to do it right 3 to 6 months down the road when their house has not sold. 

Apr 08, 2016 10:38 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Nordstarm does not panic when Kmart has a sale.

What you point out is one of the hardest feats the new agent must accomplish, that is knowing their value.

Each one of us can easily list unpleasant outcomes that could have resulted had we not been part of the transaction. How the life of the buyer or seller would change if they hired someone asleep at the wheel.

When we, the real estate professional, actually see the role we fulfill, the race to the bottom in compensation ends. If the role is not seen, the agent has few options.

Apr 09, 2016 12:05 AM
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

The problem with the Nordstrom vs. KMart scenario is the client doesn't see us that way. They see us as Home Depot, many aisles of stuff that we don't know what it does but all the same for improving a home.

While the $6 is a good idea if in front of a person, it doesn't work so well over the phone, where many sellers make decisions these days.

Apr 09, 2016 02:10 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Mimi,
I love this strategy.  I worked for a discount broker at one point in my career. When I left there, I never had a problem justifying my commission.  It was an enlightening experience.

Apr 09, 2016 12:00 PM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

That is a great way to handle it.  Thanks for the post.  

Apr 14, 2016 03:49 AM
Todd Smith
Premier Real Estate Academy - Dallas, TX
Real Estate Coach: Scripts, Tips & Strategies

This is a very effective close, one I have used many times and so good to see you have mentioned it for everyone to benefit. Thank you!  The fact of the matter is when the seller wins this negotiation, and the agent folds, we've just shown who is better at negotiating...right?  I often have shared with the seller the following concept.  They ask for the commission to be reduced or say another agent said they would reduce their commission.  I'd propose this for them to think about.  If you knew getting an agent to reduce their commission could actually end up working against you, would you still want to do this?  This question typically causes doubt and curiousity, which is exactly what you want to occur.  Mr/Mrs. Seller, you realize that one of the most important skills you are hiring me/an agent to do is negotiate on your behalf and protect your equity, correct?  If I agreed to anything less on my commission, then I would clearly be demonstrating you have superior negotiating skills than I do.  That would be a huge concern if I was you, since that is one of the most important aspects of me representing you, right?  So, if another agent was willing to do this...think long and hard about it as you may think you're getting a deal now and end up losing more money with poorly negotiated offers on your behalf. 

There are many ways to respond to commission objections.  The key here is to find "your" style in how to respond, practice it often and you will be in a good position to overcome the objection and move past it. 

Apr 14, 2016 02:02 PM
Mimi Foster

I used to hesitate. But not in a long time. I know my worth ;) Thanks for your comment.

Apr 15, 2016 12:20 AM
Sana Solanki
Kingsway Real Estate - Brampton, ON
Homes!

Mimi thank you for your post, I am going to use this example.  This was one question I could freeze on...lol. 

Sep 18, 2016 01:52 PM

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?