The Power of a Brand

Real Estate Agent with JH Realty Partners 6501309180

A funny thing happened on the way to the office yesterday …………


My Marketing Director was meeting our new admin for lunch at a local restaurant.  They were talking real estate. It was a get to know you meeting and what to expect,  kind of a thing.  So the Gordon Group name came up a lot.


A nearby dinner had overheard the conversation and stopped by their table and asked, “Are you with The Gordon Group”? They replied,  "yes".


She had continued to talk about how she had met with me 2 years ago.  I had come out to her home to do a walk through,  a prelisting appointment. However she did not want to work with me, she did not care for me, but wanted to work with The Gordon Group and if they could refer another agent in the group to work with her.


I am sorry I did not connect with her, however i am very proud of our brand. As you may view this as a story of failure but I view this as a great success in our branding.  I am proud our brand shows our culture and who we are.


This particular homeowner has been “watching” the Gordon Group for 2 years! I know I can not be everything to everyone, but what I do know is I have a team that rocks and there is something for everyone within my team.


Branding is essential - and my marketing team shows who we are very well, If you do not band yourself - the world will make your band for you.


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Michelle Gordon is a Realtor with JH Realty Partners - Ada, Michigan -  With a team of Realtors who's Focus is 1st time home buyers, Relocation, Luxury listings and Commercial Properties in West Michigan.  You may find Michelle on facebook, twitter or linked in and she invites you to join her.


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Michelle Gordon

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