The most expensive website in the world goes to...

By
Services for Real Estate Pros with PropertyMinder, Inc.
https://activerain.com/droplet/4QCQ

 

 

Our VP of Sales and Marketing had himself a blog rant. We hope you like it. 


The most expensive website in the world goes to.....

You! Congratulations on being able to afford a website that costs you 6 figures every year. You must be rich. 

Wait! You don't pay 6 figures for your website?
No, no, you actually do. Here's how:


Your database has 250 contacts.
You did 7 deals last year.
For every 10 contacts in your database, should equal a transaction (buyer, listing, or a referral).
So you missed out on 18 deals. Holy Smokes! 

Multiply that by your average commission (lets say $8,000) 
Grand total = $144,000 in business.

Remember, free is never free.
Everything comes at a price, and in your case, it comes at a hefty price.
If I'm not mistaken, you got into real estate to make money, not run a non-profit.

However, your free broker website made that possible. 


Real Estate Charity: Giving business away to less deserving, less experienced agents and not getting anything in return. Wow.

 

‪#‎GoodGrief‬ ‪#‎DontDrinktheKoolAid‬

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Topic:
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Groups:
Internet Lead Generation-How Best To Capture Your Audience
Building Your Niche
Marketing 101
Web 2.0
Marketing Services & Tools for Real Estate
Tags:
real estate technology
database
real estate website
crm
real estate rant
real estate success
real estate marketing
real estate
real estate truths
real estate truth
missed deals

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Rainmaker
1,037,119
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

this is the truth.. databases are worth their weight in gold if used properly

Apr 09, 2016 12:07 PM #1
Rainmaker
389,170
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Thanks, Mark Loewenberg!

We couldn't agree more. Quick question: are you using a broker provided CRM to store and email your contacts? The only reason I ask is because we covered the dangers of strictly relying on a broker-website in a recent Tip of the Week. I'm curious to hear if you agree with us:
"Only Having A Broker-Provided Website Is Straight Up Dangerous." (with all due respect to brokers, too). 

Hope you're wrapping up Monday on a strong note,
-Tim

Apr 11, 2016 09:51 AM #2
Rainmaker
1,496,407
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Having a nice website is important, but having a website that is USER FRIENDLY and easily found online is actually much more important. My guess, most visitors are looking for a very specific information, and if they can not find it there fast, they are gone. 

May 09, 2016 07:14 AM #3
Rainmaker
389,170
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

We can't agree more, Inna Ivchenko! You have (literally) seconds to catch people's interest and keep it.  

Funny you bring this up. Tomorrow we're having an entire webinar dedicated to editing, tips and tricks to not only attract website visitors - but maintain their interest and keep them on your website as long as possible (with fresh content, active links, user-friendliness AND a polished and professional "look").

The webinar goes LIVE at 3:00 PM (PST) - Hope you can make it! - Tim

 

May 09, 2016 07:26 AM #4
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Rainmaker
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