Standing Out In A Crowded Field By Sliming In (LOL)

Reblogger Roy Kelley
Real Estate Agent with Realty Group Referrals 16766

If you find yourself in a highly competitive luxury real estate marketplace, do not panic. The key to standing out is to “slime in” with a new angle for which you can become well known. 

Original content by Ron and Alexandra Seigel DRE00893924
The South Korean cosmetic industry has exploded in recent years.  In 2015 it became a $2.75 billion industry growing 54% over the previous year.  The Koreans, both men and women, are even more fastidious about their complexions and vibrancy regimen than their US counterparts.  However, they have found true believers in Americans who are now spending more than ever on anti-aging creams and treatments.

 

One of the main ingredients in some of the most popular South Korean cosmetic products is snail slime. To go along with the regimen, you simply have to get over your mental connotations of these creatures.   Snails were first used in Greece to reduce inflammation. Workers farming escargots noticed that their hands looked younger and smoother.

 

What is exciting about this trend, from a strategic branding standpoint, is that the South Korean cosmetic companies discovered a niche that they could collectively dominate in their quest for global market leadership.  This is an industry that has been dominated by the French and Americans for centuries.  The South Koreans have created a luxury product category that stands out in a very crowded field. 

 

Both mainstream American and European cosmetic lines are now playing catch up by including snail slime in their products.  If you are in New York, there is even a plastic surgeon offering the “Escarglow” facial for $300, which includes needling in the slime.

 

If you find yourself in a highly competitive luxury real estate marketplace, do not panic. The key to standing out is to “slime in” with a new angle for which you can become well known.  But, will it last? Yes, we are laughing out loud!

 

Written by Ron & Alexandra Seigel- 

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

 
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Rainmaker
5,374,946
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Please be sure to leave comments at the original blog by Ron and Alexandra Seigel

Apr 24, 2016 07:47 PM #1
Rainer
1,756,848
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Roy.  A snailed it with that blog Ron and Alexandra Seigel 

Apr 24, 2016 07:57 PM #2
Rainmaker
4,797,261
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Interesting information, Roy.  I missed the original.  Though, I'm not sure it's something I have much interest in.

Apr 24, 2016 08:40 PM #3
Rainmaker
582,340
Peter Mohylsky
PrimeSouth Properties - Santa Rosa Beach, FL
Let me help you find your path to the beach.

Interesting post, well worth reading the authors originally post and comments. 

Apr 24, 2016 08:47 PM #4
Rainmaker
5,374,946
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for stopping by. Your feedback is very much appreciated.

Apr 24, 2016 09:33 PM #5
Rainmaker
4,432,217
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I had not heard of snail slime being used in cosmetics. Thanks for the reblog.

Apr 24, 2016 09:39 PM #6
Rainmaker
4,440,287
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy,

Thanks for the re-blog.  We appreciate it and wish you a great week.  A

Apr 25, 2016 12:06 AM #7
Rainmaker
751,859
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Roy, thanks for the re-blog. Encouraging blog.  I will go Ron and Alexandra Seigels and comment. 

Apr 25, 2016 02:25 AM #8
Rainmaker
1,483,717
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

That was interesting!  I'll go over and check out the original version.

Apr 25, 2016 03:55 AM #9
Rainmaker
5,374,946
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

We have a rainy Monday morning in Maryland. Take care if you must be out and about on slick roads. 

Have an outstanding week and a most productive May.

May 01, 2016 08:45 PM #10
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