Any real estate agent knows that you have to constantly be building and marketing your business if you want to succeed, and one of the best ways to do this in today’s marketing is by creating and distributing real estate flyers.
That’s right – hard copy, printed-on-quality-paper, hold-in-your-hand real estate flyers. There’s just something about a physical flyer that will always be relevant, even with digital marketing trends on the rise.
Plus, a flyer will linger around on the kitchen counter of potential clients instead of being deleted or clicked away from in an Internet browser, so you will always remain at the forefront of their minds.
When done correctly, a good real estate flyer will not only help to build your own personal brand, but also sell your listed properties and gain new prospects.
Here are a few things to keep in mind, to ensure that everything goes off without a hitch…
Use High-Quality Images to Highlight Key Features of the Home
A picture is worth much more than a thousand words on a real estate flyer because you only have so much space to really make your listings pop. These images can either make or break the sale of your listing, and a flyer is a great way to distribute them to interested parties. Take the time to hire a professional photographer to take great pictures of both the inside and outside of the listing and then include the very best of those images on your real estate flyer. You could even include a call to action below the photos saying something like, “Interested in this listing? Visit my website to view more photos of the home and the surrounding area.” This could be a great way to drive more traffic back to your website and increase your brand recognition – but more on call to actions in a minute.
Describe Your Listings in Great Detail
Right next to photos in importance is the actual description of your listing on the flyer you create. This is another great opportunity for you as the real estate agent to really make your listing stand out from the competition by listing out the best features of the home in an easy-to-read format. By placing your real estate flyer prominently in front of your listed home, it’s likely that quite a few potential buyers will pick one up as they drive around the neighborhood. Take advantage of this opportunity to really sell your listing!
Include Your Own Personal Contact Information (And Don’t Forget Social Media!)
With so many people receiving your flyers, it only makes sense to include your contact information. Maybe potential buyers will use it to contact you about your current listing, or, if they’re not quite ready to buy a home, they may just save your information for a later date. And don’t just limit your contact information to your business address and phone number – remember to also include your social media platforms and website address. Encourage people to follow you on social media to receive updates on future homes coming on the market – not only is this a great way to build your brand online, but also develop more potential leads.
Sign Off All Real Estate Flyers with a Solid Call to Action
And finally, you should always end all real estate flyers with a solid, actionable call to action – or in other words, leave your potential buyers with a next step to follow. This could be to text or call you for more information on the listing, visit your website, or follow you on social media to see the latest developments in the local real estate market. Whatever action you want potential buyers to take next, be sure to ask for it. If you don’t, it’s highly likely that no action will be taken at all which won’t do your business any favors.
All in all, real estate flyers can be a great way to grow your business, sell your current listings, and even develop new leads. The key is to be consistent – keep putting out flyers on a regular basis and eventually you’ll start to see success!