I am re-blogging this post for obvious reasons. Most of our sellers need this kind of frank advice when preparing their home to go on the market.
Most vacation homes, just like primary residences, benefit from staging advice. Whether this advice is about reducing clutter or making a bedroom feel bigger, or creating a flow of traffic in a living room by moving furniture, staging is a necessary part of the process.
Sellers often take this advice personally, giving emotional or sentimental reason for rejecting input. Yet most sellers eventually have to face the fact that ignoring such issues damages their ability to get their desired price and can lead to longer "time on market".
Kudos to blogger Sharon Tara for this timely and informative post!
Sometimes as a Home Stager, giving sellers advice on preparing their house for sale, I get the eye roll. Sellers expect to hear much of what I'm saying, but there's usually something that they are not expecting to hear.
Some of the things I suggest may seem minor and even silly. Certainly on their own they wouldn't make or break the deal. However, small things add up. If there are enough small things a negative impression begins to form in the minds of potential buyers.
My job is to point out everything that could be changed to improve the appearance and appeal of the property. The homeowner is ultimately responsible for what does or doesn't get done. It's their choice how much of my advice to follow.
Back to the eye roll....
Recently during a Home Staging Consultation I was making suggestions for the master bedroom. The room was medium size....enough room for the queen sized bed, two nightstands, and a dresser. The room felt really crowded because there was a large antique cabinet against the wall, across from the foot of the bed, with a tv on it.
I suggested the cabinet and tv be removed from the room to increase space.
The seller didn't want to remove them. He justified keeping the cabinet by telling me it's a valuable antique, handmade by his great grandfather.
I agreed it was a beautiful piece but it would be best if it and the tv were removed.
The homeowner rolled his eyes and asked
" Are you telling me that having a tv in my bedroom will discourage the sale of my home? "
" No. I'm telling you that
your master bedroom appearing too small
will discourage the sale of your home. "
It only took him a few seconds and he nodded and agreed to remove the cabinet and tv.
Giving advice to sellers on WHAT to do and HOW to do it, is just the beginning.
It's the explanation of WHY they should do it that drives them to action.
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