What And How Are Just The Beginning - Why Drives Them To Action

Reblogger Eric Kodner
Real Estate Broker/Owner with Madeline Island Realty 50317-90

I am re-blogging this post for obvious reasons. Most of our sellers need  this kind of frank advice when preparing their home to go on the market.


Most vacation homes, just like primary residences, benefit from staging advice. Whether this advice is about reducing clutter or making a bedroom feel bigger, or creating a flow of traffic in a living room by moving furniture, staging is a necessary part of the process.


Sellers often take this advice personally, giving emotional or sentimental reason for rejecting input.  Yet most sellers eventually have to face the fact that ignoring such issues damages their ability to get their desired price and can lead to longer "time on market".


Kudos to blogger Sharon Tara for this timely and informative post!



Original content by Sharon Tara

Sometimes as a Home Stager, giving sellers advice on preparing their house for sale, I get the eye roll. Sellers expect to hear much of what I'm saying, but there's usually something that they are not expecting to hear.

Some of the things I suggest may seem minor and even silly. Certainly on their own they wouldn't make or break the deal. However, small things add up. If there are enough small things a negative impression begins to form in the minds of potential buyers.

My job is to point out everything that could be changed to improve the appearance and appeal of the property. The homeowner is ultimately responsible for what does or doesn't get done. It's their choice how much of my advice to follow.

Back to the eye roll....

Recently during a Home Staging Consultation I was making suggestions for the master bedroom. The room was medium size....enough room for the queen sized bed, two nightstands, and a dresser. The room felt really crowded because there was a large antique cabinet against the wall, across from the foot of the bed, with a tv on it.

I suggested the cabinet and tv be removed from the room to increase space.

The seller didn't want to remove them.  He justified keeping the cabinet by telling me it's a valuable antique, handmade by his great grandfather. 

I agreed it was a beautiful piece but it would be best if it and the tv were removed.

The homeowner rolled his eyes and asked 

" Are you telling me that having a tv in my bedroom will discourage the sale of my home? "


My reply...

" No.  I'm telling you that

your master bedroom appearing too small

will discourage the sale of your home. "


It only took him a few seconds and he nodded and agreed to remove the cabinet and tv.


Giving advice to sellers on WHAT to do and HOW to do it, is just the beginning. 

It's the explanation of WHY they should do it that drives them to action.




Creative & Unique Solutions... One Room at a Time 


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Re-Blogged By Re-Blogged At
Home Selling
Wisconsin Ashland County La Pointe
WaterFront Homes
Wisconsin Homes for Sale
Vacation and Second homes
Resort and Second Properties (RSPS)
second homes
vacation homes

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Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Thank you!  I could not ask for a better introduction to my post!  

Apr 16, 2016 12:05 AM #1
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great reblog....I did not see the original so thank you for resharing

Apr 16, 2016 12:08 AM #2
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Eric. Perfect example of someone not willing to take expert advice. Enjoy your day!

Apr 16, 2016 12:18 AM #3
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Eric Kodner

CRS, Madeline Island Realty, LaPointe, WI 54850 -
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