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Do you have a screenwriter? Why not hire a director as well? Avoiding unwanted social media advice

Services for Real Estate Pros with Internet Marketing Consultant to REALTORS®

"Let your content show your unique personality."


This is GREAT advice from Jason Crouch! 


Originally posted in 2009. 


Still valid today!

Original content by Jason Crouch 453249

I don't profess to be a technology or social media guru, but I will say that I have been immersed in this stuff for a couple of years, so I certainly have developed my own set of opinions on what works and what doesn't.  That being said, one of the worst pieces of advice that I have witnessed is something along these lines:

"Don't blog about your personal life."


"Don't tweet about your boring day.  No one cares!"

And so on.

I utterly disagree with those statements above.  If people care about YOU, then they will likely care about what is going on in your life and during the course of your day.

The title of this post refers to something I recently discussed with a friend of mine at lunch.  If you allow others to tell you what to write about, this is tantamount to attending a party with a script in hand.  Don't allow anyone else to direct your networking activities to this degree.  It's fine to get tips and understand protocol, but let your content show your unique personality.

On our radio show (Social Media Edge), we once had a guest who told us about his "formula" for Twitter, with specific percentages for each type of tweet (something like 20% personal, 20% business, 40% information, and 20% unwanted advice). 

I disagreed with him on the air, and I still disagree today

The essence of social media is that it's SOCIAL.  When you are talking with friends in person over dinner, do you ever think, "Wow - I need to work in about 8% more talk about business, then I can mention that cool movie I saw yesterday."  NO!  No one does that in real life - why would you do it online?

Be yourself, and reap the benefits.  If you relate to others and engage them, it can lead to some great friendships, some of which may turn into business for you (just like offline, right?).

I have been asked "But what should I blog about?" at least 250 times over the past year.  The quickest answer that I can give, when blogging, tweeting, or spending time on Facebook, is this:

Anything that you are comfortable writing about is fair game.  Period.

Thanks for reading!

Photo above by _MaO_ from Flickr.


 My RSS feed is http://activerain.com/jasoncrouch/rss.


If you're looking for a home in the Austin area, you can also visit my primary website at www.austintexashomes.com.  Thanks!

Comments (10)

Susan Laxson CRS
Palm Properties - La Quinta, CA
Realtor in San Diego, CA & Naples, FL

Bruce, this may be a few years old, but it is still relevant today and I agree with Jason that the readers want to get to know us. Thanks for re-blogging his post!

Apr 16, 2016 05:22 AM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Good evening Bruce Brockmeier , Nice topic to reblog and I agree with Jason.  We need to be ourselves.

Apr 16, 2016 11:29 AM
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Thank you for re-blogging this one. I really and truly want to write more. I need to carve out the time to do so.

Apr 18, 2016 12:38 AM
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

So funny on some of the tweets. I post just about everything, including fun and business posts. 

Thanks for the follow!

Jun 07, 2016 09:39 AM
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

BTW>>> Bruce Brockmeier 

Hope to see you in two weeks. Our meetUp is scheduled for this month.


Jul 09, 2016 09:24 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Bruce hope you had a great Meetup with Lauren Selinsky CRS ePro  I could not make ours, had some International Clients that took up all my time, Endre

Aug 14, 2016 10:14 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Great post to re-blog, Bruce!  Yes, I totally agree - be yourself and RELATE to others - that's the key!  Oddly enough (or probably not odd at all!!), the bulk of interest I get in my sm posts are from my pet photos!  

Aug 17, 2016 03:12 AM
Yolanda Cordova-Gilbert
Richmond, TX


 I like your advice! I think you will attract people that like you and therefore, the transaction should be a success.

Nov 12, 2016 07:12 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Authenticity is always a winner in my book, or my Facebook page. Good choice for a re-blog. D 

Nov 20, 2017 01:30 PM