Question 1: When the cat's away, do the mice play?
Question 2: Would a mouse choose to be foolish if they could help it?
Apply this age-old saying to your database.
If you aren't providing hyper-local real estate activity, comparables, and market values to your homeowners, do you think they won't go and find it on their own?
Ask yourself this: Would someone rather sit in a dark room or go find the light switch?
Open Houses are that light switch!
Zillow and other websites (in their mind) is that light switch!
So yes, when the cat's away, the mice (your database) will play.
But in this case, the playground is usually some other agent's CRM.
No one chooses to be foolish if they can help it.
They will search for the information that will make them aware.
Turn the lights on for your homeowners. Make them aware.
So even if you are away, your presence is always felt.
Let us prove to you the value of turning on the lights for your homeowners.