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What Can Make your Home Sell Faster and for More Money?

By
Real Estate Agent with BERKSHIRE HATHAWAY Georgia Properties 157561

The short answer… the features it offers!  But it’s what your agent does to help promote those features that really makes all the difference.

 

We all know that new or updated homes sell more quickly than outdated homes or those in need of repair or lacking upgrades. But, did you know that certain updates offer more bang for your buck, and that the words used to describe them can have a significant impact on how quickly your home sells and the amount that it sells for?

I always provide my Forsyth County home sellers with a high quality, professional photography package, but sometimes photos just aren’t enough to tell the story of your home.

If you have a newer home, or one that you have spent your time and hard earned money updating, you want to hire an agent who understands how to determine which buyers are most likely to purchase a property in your neighborhood and how to market your home directly to them..

Right now, certain keywords act as hot buttons for buyers....  especially with first-time or Millennial buyers.  And if your home has been updated to include certain features, these keywords must be included in the MLS description which then feeds out to services like Realtor.com or Zillow.com.

Promoting a home with a “sliding barn door” or one that offers a kitchen with Shaker cabinets, a farm sink or Subway tiles creates a mind picture for the buyer straight out of HGTV.  This connection then leads them to believe that the home being described offers more value than perhaps the next listing they look at which uses old or a clichéd descriptions like updated, one-of-kind décor (what does that even mean?). 

Words matter when you are attempting to connect a buyer to a property, so make sure that when you put your Forsyth County home on the market that you hire a marketing professional, not just a listing agent!

Because Marketing Matters!  Check out our Selling Strategy

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