We are all told to put our database into categories - A+, A, B & C and then there are the M's - Maybes. Which ones will refer you? Which ones will want to move often? I know I have clients that enjoy moving more often than others! Did one of your clients say they will never move again? They found their forever home?
What factors should we consider before putting a client into each of these categories?
~ They like to move every few years?
~ They have lots of family members or know many co-workers?
~ They have referred lots of business to us?
~ Have submitted testimonials on many social sites?
~ They plan to have a large family?
~ They buy in the higher-end?

There are some clients you work with often, and you don't hear from them again until they are ready to move. Then there are some that want to stay in touch on the phone, in person and on social media sites. How do you categorize them?
I believe every one of the above listed circumstances can determine a A+ client, but each one needs to be evaluated differently.

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