Special offer

What is Home Staging? Why is it Important?

Real Estate Agent with Louisville Real Estate Pros - 502-435-5524 63655

View East Louisville homes for sale under $200,000.
View East Louisville homes for sale under $250,000.
View East Louisville homes for sale under $300,000.

Hands holding a green house.

When beginning the process of listing and selling your home, you are sure to come across the term “home staging”. There are whole businesses focused solely on provide home staging services. Whether you are familiar with the term or not, there’s no need to worry! Home staging is an important step in preparing your home for the real estate market, but it does not have to be complicated. You don’t even need to hire a professional home stager. Your real estate agent should have the experience to guide you through some basic steps to stage your home so it is showing ready. A solid understanding of what it means to stage a home for sale will have you moving in the right direction.

Planning to sell your home? It might be worth more than you think!


Man lifting a white couch.

What is Home Staging?
Home staging covers everything necessary to get your home in top shape and ready for showings. Whether you are focusing on decluttering your home, rearranging furniture to a flow that makes sense to everyone, or increasing your curb appeal, each of these projects falls under the category of home staging. The process as a whole is geared towards making the home more appealing to a wide variety of potential buyers. Creating a neutral starting ground for buyers and grabbing their attention as they walk through the door is the overall aim of any home stager. The goal is to maximize your home’s best features and minimize any confusion.

You may also like: 6 Ways Your Real Estate Agent’s Marketing Plan Should Work for You

Why is Home Staging Important?
Home staging is important for a variety of reasons. First off, it forces you to think like a buyer. For many of us, we simply get used to the way our furniture is positioned or the way some rooms have less lighting than others. It’s what makes us feel comfortable in our own home. However, home staging pushes you to think about these things in a new way. Will a stranger understand a room’s purpose if you are currently using it as an office, playroom, and craft storage space as one? Looking at each space with new eyes is extremely important when selling your home.

Home Sweet Home sign next to a houseplant.

Are you a First Time Home Seller? Check out what to expect from the process here.


Home staging is also important because it is known to potentially result in a quicker sale at a higher selling price. If a buyer walks into your home and sees a space that is neutral, spacious, and essentially move in ready, they may be more likely to increase their price point. The opposite goes for a home that isn’t staged to appeal to buyers as a whole. When a buyer immediately sees work that needs to be done, or is confused on how certain spaces might work for them, they may take a longer time to decide if the investment is worth it.

Overall, home staging can make a serious impact on how your home shows to each person that walks through the door. Ask any experienced real estate agent and they will tell you a little extra effort up front can make a world of difference when it comes to a quick and profitable sale!


Are you looking for a Realtor who can offer definitive feedback on what you need to do to your home prior to listing? Pam Ruckriegel with Louisville Real Estate Pros at Keller Williams Realty Louisville East has the experience to get the job done. She’s the best real estate agent for the job! Contact her at 502-435-5524.

Posted by

Pam Ruckriegel, Lead Agent with the Louisville Real Estate Pros -Bringing Buyers and Sellers together in the Louisville, KY and surrounding areas.

Call 502-554-9554

For a free MLS search for homes in the Louisville, KY area, visit my website at www.LouisvilleRealEstatePros.com.  You can perform your own search for real estate in Louisville, KY just like the Realtors do there.

If you would like a really neat tool to see recent home sales in your neighborhood, visit www.FreeLouisvilleHomeValues.com to get a Market Snapshot of recent sales in Louisville KY.

Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

It's very important to prepare the Listing for the Buyer(s) eye !!!!!!

Apr 26, 2016 11:30 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Hi Pam Ruckriegel!

Thanks for a great series of posts featuring exceptionally well presented information about selling homes in Louisville, KY!

We like your writing style!

We wish you great success with your blog posts and networking with other members of Active Rain!

We clicked the “Follow” button on your profile so that we will be alerted to your future blog posts and can read and comment on them, and we invite you to "follow us" - should you be interested. There is no requirement or obligation for you to do so, but we would be honored if you choose to do so!

Aug 03, 2016 12:40 AM