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When a prospect "googles" you, what are they looking for?

Reblogger
Real Estate Agent with Coldwell Banker Access Realty 433494

CJ Hays, consistently has so many great posts and most importantly is terrific about sharing it to us Rainers and beyond. This article has new & exciting information for all the readers to take advantage from. I, myself will be anxious to learn from it! So many times I write blogs and really don't think that it gets the impact that it should. So I love to see re-blogs of popular posts. Thanks again for sharing.

 

Original content by CJ Hays

Google is both a proper noun and a verb. Within this post, when you see the word "google" and it is not capitalized, I am referring to the verb.

When consumers "google" something they usually have one of two intents.

The first is the "intent of click". They are looking for a product, service or information including news. They have an intent to click on a link from the search results which will take them to a destination that will meet their need.

The second intent has nothing to do with finding a link to click on. Consumers are googling business professionals and businesses to see what their initial online reputation snapshot looks like. In other words, is there a well rounded representation of reviews and gold stars on page one of Google, when they search your name?

I bring this up because some agents are only focusing on Zillow reviews. You may have a large number of reviews that makes you look great within the Zillow marketing structure. However, consumers ARE looking at your page one snapshot and are comparing you to another agents. What if that agent has 5-star reviews on Google, Facebook, Yelp, YellowPages, Merchant Circle and others and all of your reviews are in one basket?

In addition, as use of the internet pushes forward, statistics are showing the attention span of consumers is lessening. They are reading less. I have followed stats on client websites and less then 5% are spending any time on their testamonial pages. People want a quick and credible snapshot of your online reputation. What does yours look like?

 

Posted by

P. Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA

We service all of Palm Beach County and S. Florida

 

 513 N. Country Club Drive, Suite 200, Atlantis, FL 33462

Office: (561) 247-7376 - Fax: (561) 537-7223 - Cell: (561) 629-2660

Email: PWH@WinstonRealty.co - Web: WinstonRealty

 

Search: Atlantis, Boca Raton, Lake Worth, Palm Beach Gardens,

South Palm Beach, West Palm Beach           

 

                      

              

P Winston Heverly - Real Estate Agent

Comments (4)

Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Great re-blog I always ask how someone found me and often I hear : Mr. Google, Trulia, Zillow and LinkedIn...never hear them say Facebook, Endre

Apr 27, 2016 04:08 PM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good morning Winston Heverly . Excellent choice for a re-blog as I often ask folks how did you hear about us.

Apr 27, 2016 07:12 PM
Rick Frissell
HomeXpress Realty - Valrico, FL
aka "The Red Baron of Real Estate"

I have been trying to figure out where to send my clients for a testimonial, thinking that spreading around helps broadly.  This helps me with my confusion.

Apr 27, 2016 08:57 PM
Carolyn Crispin
Keller Williams Tri-Lakes - Branson, MO
Crispin Team Sells Branson Homes Land & Commercial

Thanks for the reblog! Totally agree about not putting all your "eggs in one basket" with reviews. I want to have a big "Google presence", but also a good spread between social media review sites and real estate portals such as zillow and realtor.com

Apr 28, 2016 12:15 AM