When a prospect "googles" you, what are they looking for?
CJ Hays, consistently has so many great posts and most importantly is terrific about sharing it to us Rainers and beyond. This article has new & exciting information for all the readers to take advantage from. I, myself will be anxious to learn from it! So many times I write blogs and really don't think that it gets the impact that it should. So I love to see re-blogs of popular posts. Thanks again for sharing.
Google is both a proper noun and a verb. Within this post, when you see the word "google" and it is not capitalized, I am referring to the verb.
When consumers "google" something they usually have one of two intents.
The first is the "intent of click". They are looking for a product, service or information including news. They have an intent to click on a link from the search results which will take them to a destination that will meet their need.
The second intent has nothing to do with finding a link to click on. Consumers are googling business professionals and businesses to see what their initial online reputation snapshot looks like. In other words, is there a well rounded representation of reviews and gold stars on page one of Google, when they search your name?
I bring this up because some agents are only focusing on Zillow reviews. You may have a large number of reviews that makes you look great within the Zillow marketing structure. However, consumers ARE looking at your page one snapshot and are comparing you to another agents. What if that agent has 5-star reviews on Google, Facebook, Yelp, YellowPages, Merchant Circle and others and all of your reviews are in one basket?
In addition, as use of the internet pushes forward, statistics are showing the attention span of consumers is lessening. They are reading less. I have followed stats on client websites and less then 5% are spending any time on their testamonial pages. People want a quick and credible snapshot of your online reputation. What does yours look like?
Chris "CJ" Hays
Marketing Emancipator
www.AgentReputation.net
888.887.9955, Ext 3
hays.cj@gmail.com
http://www.twitter.com/Area51TestPilot
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