So, today is the day that the first of the 600 dollar tax rebate checks start rolling out (direct deposits go first then physical checks start in another week or so). The goal of this stimulus package is to help our economy. This morning I was listening to people being interviewed on the radio about how they plan to spend the money and it doesn't sound too good for our economy. Most said they were going to pay rent, buy food, pay utilities etc no one mentioned buying goods or services. So I guess we will see how this rebate helps our economy. As a marketer I thought this was a great time for retailers to create a 600 dollar marketing plan. I imagine we will start to see lots of promotions from retails on how consumers can use the money and save at their stores or on their services.
What do you think? Will consumers spend the 600 dollar tax rebate or use it to pay off current bills?
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