Everyone Is Your Customer.
In one of my favorite books EVER, Shut Up, Stop Whining And Get A Life, author Larry Winget, known as the Pitbull of Personal Development (and fellow resident of the great state of Arizona) quoted the pioneering radio host and Dean of Personal Development, Earl Nightingale:
“All of the money you are ever going to have is currently in the hands of someone else."
Not just 'a prequalified buyer', nor 'motivated seller'.
Not just 'a client'.
Not just 'your SOI'
NOT even just anyone currently in your big huge decades-in-the-making CRM.
although those circles could at some point do Venn proud.
If you think about it for a moment, EVERYONE is your customer.
There is unlikely ANYTHING that would ABSOLUTELY prevent any human being you come into contact with by any means, directly or indirectly, from putting money into your bank account. Except YOU.
As real estate professionals, we like to whine and cry about the PITAs we have to contend with sometimes. Hell, I'm guilty. But truth be told, EVERYONE is our customer.
Other drivers in traffic? Customer.
Telephone time-wasters? Customer.
In line at grocery store? Customer.
OTHER AGENTS AND THEIR CLIENTS? CUSTOMERS!
Vendors who don't show up on time, lenders who don't call back, title company divas, appraisers from hell, tough clients, miserable colleagues, all the points of light and even darkness we are touched by, nevertheless, all . . .
No matter who they are, when you make the conscious data deposit into your iBrain that we have the opportunity to serve an infinite number of monetary masters, each with infinite potential to make an actual deposit into our in-real bank accounts . . . and behave accordingly, with a cool smile, ditched ego and relaxed efficiency . . .
that money in their hands may and likely will transfer into ours.
You're my customer too. Call on me if you need me. I'm pretty resourceful.