Say good-bye to mindless luxury real estate blog posts! Google has a brain! Now it can differentiate between worthwhile content and self-congratulating posts or mind numbing real estate information.
Google does its best to match the best answers to its users search queries, and then displays its most relevant ads. Last October Google added RankBrain, an artificial intelligence system that helps it evaluate search results. Offline, the system teaches itself the best answers to historical search queries. Then, it compares new articles and blog posts to its own answers. This form of artificial intelligence is Google’s answer to real estate agents’ artificial intelligence.
According to Google’s senior artificial intelligence scientist, Greg Corrado, “In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query.” That is number 3 out of 10,000 signals and sub signals used to make sure the results match the question.
How does this change affect you and your online activities? The answers are still the same. Fresh Original content still ranks high preferably with photos, videos and maps if appropriate. Here is an example:
This morning as we were researching the Wizard of Oz to find Scarecrow’s picture, Google displayed a blog post we had written in December of 2009, titled, Luxury Real Estate Branding: Branding Is Like The Wizard Of Oz.
Say hello to brain food for thought in your blog posts. Google’s AI (artificial intelligence) is on to real estate artificial intelligence.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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