Are Open Houses dead since we have 24/7 Interactive 3-D Virtual Tours?

Real Estate Agent with Rodeo Realty ~ Fine Estates Westlake Village DRE #01744774

  Traditional Open House: 

  1. Go to bed early night before
  2. Get up early & spend one hour strategically putting up 12 open house signs & flags
  3. Go to office and print out extra property information sheets & brochures
  4. Find your open house registry
  5. Buy cookies and a case of water
  6. Go home, take shower, get ready for showtime
  7. Arrive 30 minutes early
  8. Set up book, brochures & water
  9. Turn on lights
  10. Sit and wait
  11. Sit and wait some more
  12. Pop up immediately when someone drives up
  13. Smile, chatter and pry
  14. Beg for email address
  15. Pick up heart off floor as they tell you they have an agent already & this house is over their budget
  16. Sit and wait some more
  17. Eat too many cookies
  18. Finally go to the bathroom, only to have someone show up just when you get "busy"
  19. Smile, chatter and pry
  20. Beg for email address
  21. Bid adeiu
  22. Repeat all for next 2 1/2 hours
  23. Lock up and spend 45 minutes taking down signs
  24. Go home and have large amount of red wine

   New 24/7 Interactive 3-D Virtual Open House by Matterport

  1. Hire Matterport-participating photographer when you get photos taken
  2.  Have Matterport photographer perform the 3D scan
  3. Have Matterport photographer upload 3D tour and set up dedicated property websites (click HERE and HERE to see my new properties with 3D Tours!)
  4. Attach Matterport 3D Virtual Tour (unbranded) to ML
  5. Also link (branded) Matterport Interactive Tour to Zillow, Trulia, your company website, YOUR website, your Gallery Matterport website, Facebook, Twitter, Linked-In, etc etc etc
  6. Send link (branded) to your favorite agents and sphere of influence
  7. Stay up late Saturday night
  8. Walk dogs
  9. Go to church, breakfast, walk dogs, go to beach, take a drive, have more coffee, read the entire paper, watch old movies in bed, get a pedicure, drink mimosas, make cookies, get a tan, etc etc etc.
  10. Make appointments with SERIOUS buyers when they call "excited and gushing" over the 24/7 Interactive 3D Virtual Open House experience by Matterport. 

Curious? Check out and to learn more about this revolutionary new tool!

Well, I'm not sure I'll never do another Sunday Open House, after all some sellers are old school and really expect it, but I am certain I will use 3D Virtual Tours on every listing going forward! I love the way you can move from room to room as you wish, and you get the true idea of space if the home is furnished. It's 24/7. It can save you from a lot of unproductive showings and wasting your time. Very cool tool! Try it out like I did!

Posted by

Kathy Smiley

Smiley Girl Logo

REALTOR® ,ABR, BPOR, ePro, SFR, SRES, Seller's Resource Specialist


Westlake Village, CA 91362

(805) 390-9323





Libby Cousins
Extraordinary Processing - Spokane, WA
Contract Mortgage Processor, licensed in WA

Personally, I like to look at houses on the Internet first. If I really like it, I would visit an open house or call a Realtor to look at it. 

May 03, 2016 04:58 PM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Kathy Smiley I did research on Matterport earlier this year and may still add it as a tool to offer our agents, but for the time being, there are still a few issues that seem to be popping up with the technology. In addition, Google and few other competitors are soon to be coming out with similar systems, hopefully ay a much lower price for the equipment, editing and hosting.

May 03, 2016 08:48 PM
Kathy Smiley
Rodeo Realty ~ Fine Estates Westlake Village - Newbury Park, CA
"Real Estate results that make YOU smile!"

Thanks Libby, Sandy and Norm, for commenting. I agree, Libby, almost every buyer is online (egads, even on the hated Zillow) first!''

Sandy & Norm - I have to tell you I totally researched Matterport too. At first I thought it would be a great tool for the company to own and "lend out" to agents, but honestly it's more of a tool for professional photographers to use, as it's a little more complicated to actually "produce" the tour than it is to just scan the images. That being said, I found a great online community called "" and I spoke with the founder. For a very small investment, you can join their community, get all kinds of discounts, they'll suggest Matterport photographers in your community, and you'll get hand's-on help with your first few projects. I'M VERY HAPPY SO FAR! The photographer they recommended not only does Matterport, but regular photos AND Drone, as well, so it was a one-stop experience! I love the outcome. Did you get a chance to look at the tours?


May 04, 2016 10:00 AM
Carlos Hernandez
Tour it now Inc. - San Diego, CA
3D Matterport specialist in the San Diego area.

Great points Kathy Smiley , We're matterport specialist in the greater San Diego Area and not only have we found that lookie loo traffic is reduced, but quality buyers increase. This is specially true for the mass market price range, first time home price range. 

Jun 01, 2016 12:09 AM
Kathy Smiley
Rodeo Realty ~ Fine Estates Westlake Village - Newbury Park, CA
"Real Estate results that make YOU smile!"

Carlos: I agree with it increasing quality buyers! I just had my photographer do another one last night, so stay tuned!

Jun 25, 2016 01:38 AM