Are You Trapped by Your Marketing Partner?

By
Services for Real Estate Pros with Suplari, Inc.
Geekwire published an insightful article on the challenges of tethering to any online marketplace, as booking decline for homeowners while Expedia makes changes at HomeAway. Marketplaces like Zillow, Trulia, HomeAway, & AirBNB can be a real boon for small businesses, but can quickly changes the rules, challenging a business' revenue and profit.
 
Any thoughts on the for-sale real estate vertical?
 
Posted by

Nikesh Parekh

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Comments (2)

Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Nikesh - Good to see you back here! We have seen business model changes affect the return from several marketing partners over the years, and one of those in particular gave us the impetus to develop our own on-line presence and stop relying totally on other partners. That's how we wound up here.

May 04, 2016 05:11 AM
Nikesh Parekh
Suplari, Inc. - Seattle, WA
Technology Entrepreneur, Executive, & Investor

Makes sense from a practical perspective.   Good for you!

May 04, 2016 07:38 AM