The Phenomenon called Annette Lawrence

Real Estate Agent with ReMax Realtec Group

The phenomenon called Annette Lawrence.


When I read those words both joy and fear resonated within me.

Joy knowing that, for someone, I have presented a topic of interest.

Fear with understanding the luxury of anonymity is threatened.

The writer, one whom I would easily refer to as friend even though we have never met.

Tony and Suzanne Marriott are the source of this observation in THIS BLOG.

I am asked by Tony and Suzanne, "Annette, share your strategy - inquiring minds want to know!"

(If you do not read THIS BLOG, none of the following will make sense.)

Thank you Tony and Suzanne Marriott for the recognition and your kind and generous words.

Let me respond using terminology that will hook into your mind. 

I believe the phenomenon is caused by understanding 'surrogagte endpoints.'

What is a surrogate endpoint? 

A measure or effect that may correlate with an endpoint (outcome) but does not necessarily have a guaranteed relationship (or any relationship at all).

The practice of real estate, especially the practice of most who carry the designation REALTOR is saturated with surrogate endpoints. 

An example, one of so many, of an obvious surrogate endpoint is:
"Open house success means a buyer presented an offer."

Many argue that since this rarely happens, open houses are not worthwhile activities.

The real estate industry is saturated with surrogate endpoints that DEFY the common sense embraced by thinkers.

The "PHENOMENON of ANNETTE LAWRENCE" is simply stating the obvious.

One AR member, so influenced by surrogate endpoints commented that if everyone calls it white Annette Lawrence will call it black. It was intended to be a pejorative comment, but an honor I whole-heartedly accept. 

My purpose is to challenge the status quo

My purpose is to stand surrogate endpoints on their head.

In the blog linked above, it should be noted I exist in contradiction of most offered suggestions explaining the  success realized in readers choosing to follow me. Actually, the phenomenon has taken place in defiance of recommended practices. This did not occur accidentally or 'chips fall where they may,' but intentionally to establish an evidence history for those of vision that there is another way.

Those who follow me, hear this 'another way' message.


Because I write to only one person. I do not write to, or for, the grasshopper reader. I write knowing there is one person who is in a 'I need to get out of this place' condition. My hope is they see a light and an ember of hope for change. Occasionally I share snippets of my history to create the resonance of bonded understanding.

The mop string pictured on the right rests on my desk. My reminder that there are hurting people all around me and you. "Where is my heart today?," I ask myself.

Intuitively readers have determined most of what they are reading is non-sense.

This person to whom I write will pick up the phone or click the email link and talk to me directly. It is there that they hear the rest of the story. Those who are too fearful or unwilling to make that effort retain a perception of knowing. It would be wise to understand that what I offer publicly on Active Rain is not complete or actionable, even if it may seem so. 

But the one to whom I write, follows and waits for the moment they are prepared.

The phenomenon is simply understanding every citizen (including real estate agents) has five important PERSONAL decisions they must make every year. The citizen, the agent, the newbie often feels anguish that sounds too much like, "I want to get out of this place, if its the last thing I ever do!" My words offer an invitation, a gateway to transformation if they choose.

With intent, I purge the platitudes and surrogate endpoints and talk to the pain in the one to whom I write.  Sometimes, where my heart is, means it hurts as I recall lessons I have learned on the long lonely.


Wishing you the greatest in success,


Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL



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Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Wow!  Thanks Annette Lawrence , Palm Harbor, FL 727-420-4041 for a very thought provoking post.  Surrogate endpoints, and challenging the status quo.  This is one for re-reading and gaining greater understanding from each reading!   And although we have never met - we do consider you to be a phenomenal friend in the 'Rain!

May 07, 2016 12:58 AM #1
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

The PHENOMENON of ANNETTE LAWRENCE" is simply stating the obvious.  

The obvious to you, Annette, is not so obvious to others.  That, indeed, is what makes you a Phenomenon.   Most are stuck in the status quo because that is all they know or have known. They are fed information and don't question.  Then comes along someone like you who makes them think (but only if they are up for the task).   They want to get out of "that place" and they follow.  

Lead on, Annette!  

May 07, 2016 06:46 AM #2
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Annette Lawrence , Palm Harbor, FL 727-420-4041

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