Don't Trust An Algorithm To Get You Business!

Real Estate Broker/Owner with Corinne Guest, REALTOR® | Barrington Realty Company License: 471.000044

Oh what next, these algorithms are everywhere. From the almighty Google to predictive analysis companies and so many more, if the algorithm is right, we'll get clients. That's the problem with the internet, everyone has a service or product we can buy and the success is down to the algorithm.


The algorithm is what allows us or denies us the ability to rank on page one. The algorithm is what tells us who's going to be moving in the next 6 months. The algorithm gets changed. Algorithm this and algorithm that.


The algorithm is not a magic solution to getting clients! Take my word for it.


Yes we use computers in our real estate businesses and yes the algorithm has a function. But hear this. In any marketing the average hit rate is 1-2%. It does not matter what the product or service is. 1-2%. That algorithm is not able to change it.


So forget the algorithm as the magic solution to your problems. Come up with your own marketing plan, perhaps focus on a niche, follow it through, stop changing it. Consistency will get you far more clients than any algorithm.


(This started as a question-I decided to convert it to a little marketing post.) I get fed up with companies touting averages as success, or algorithms proving you'll get more deals. The only thing it does is take your hard earned money and line their pockets. You get sucked in by words. Stop, just stop!

Posted by

Corinne Guest

Realtor & Managing Broker
Barrington Realty Company

Call me today 847-363-3686. 

Barrington IL Real Estate


 Realtor and Equal Housing Logo


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Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Ahhh....if there were a magic "pill" as the people/companies who sell them claim....we wouldn't have to lead generate at all !

May 10, 2016 01:30 AM #1
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Corinne, more shinny objects to distract and line the pockets of the magicians who have the magic pill to get more leads.  Poppycock!!!

Write good content. Own it. Control it. And the leads come in. 

May 10, 2016 02:56 AM #2
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Niche! Niche! Niche, and know who your end client is.  You can reach them!

May 10, 2016 01:14 PM #3
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Absolutely true. The only place my money is going is to my own website. It's best to just take control of your own destiny.

May 10, 2016 03:43 PM #4
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Very true. Well, the math does not work anyways. They talk about the algo getting you more leads, but if you are working with buyer leads, there are only a set amount of buyer leads in the first place. Whether you buy those leads from company A or company B, they are both going after the same buyer leads. So you still end up with the same leads. Get your own leads by offering value in your blog posts and on your website that connects with your avatar. 

May 16, 2016 09:56 AM #5
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Corinne, something definitely has changed, as the rankings have changed once again.   Put out good content, and the buyers/sellers will find you.  

May 31, 2016 11:56 PM #6
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

Sorry for the delay in responding! Yes always changing, most of us should just choose to ignore the algo and do our own thing. Then we become people and buyers and sellers like connecting with the right people for their job.

Jun 01, 2016 12:03 AM #7
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