4 Smart Ways to Mail Your Real Estate Postcards

By
Services for Real Estate Pros with expresscopy.com


Postcard mailings are vital in real estate. Whether retaining past clients or acquiring new ones, direct mail postcards are not only an effective way to showcase sales and listings, but remind people you are still active in the community. That being said, depending on what area of real estate you specialize in or who your target market is, there is more than one effective way to mail a postcard.

Below are 4 smart ways to mail real estate postcards.

Targeted Mailing

Do you have a specific demographic you are trying to reach? Targeted Mailing is the answer. With Targeted Mailing, real estate agents can fine tune everything from age to income to length of residence. Likewise, agents can also choose between homeowner and renter allowing you to tailor a relevant message. All you do is upload a postcard design or choose from thousands of free postcard templates (hint: Jumbo postcards are a popular choice). Targeted Mailing is fast, efficient and gets results. 

Pulse Mailing

Like Direct Mail or Automated Dripping, Pulse Mailing allows you to choose and customize a postcard design with your photo, logo and message. However, unlike traditional Direct Mail, Pulse Mailing utilizes your local MLS. First you list or sell a house and then Pulse Mailing automatically merges your property photo and information and then instantly mails out your postcards around the property, and even your own Sphere of Influence if you'd like.

Automated Drip Mailings

Don’t have time to manage your own direct mail campaign? You’re in luck. Automated Drip Mailing not only manages your postcard campaign for an entire year, but gives you the option to upload your own list or choose from a targeted list (or combine both!).  This set-it and forget-it drip campaign service lets you pre-customize each month's mailings and the program manages the rest.  What more could you ask for?

Every Door Direct Mail

EDDM (Every Door Direct Mail) is one of the most affordable direct mail options, only 17.6 per card for postage. Do you want to send postcards to a specific neighborhood? EDDM allows you to send postcards along specific USPS carrier routes by using a simple carrier route mapping tool. When choosing EDDM, real estate agents can again either upload their own postcard design or choose from thousands of free EDDM templates. Once the design is finished, USPS does the rest of the work. 

Tailor Your Marketing Strategy To Your Audience

There is no wrong way to mail a postcard. However, depending on what area of real estate you specialize in or who your target market is, some methods are more effective than others. Do you want to reach residents in a specific neighborhood? Try EDDM. How about market toward a specific demographic? Try targeted marketing. Regardless of your strategy, when it comes to direct mail marketing, there are numerous ways to reach former and current clients. Simply choose a mailing option that fits you best. Let our postcards do the rest.

Expresscopy.com specializes in online design, print and mail postcards with same day mailing. For a limited time ActiveRain members receive a 40% discount on their first mailing! Simply create a free account and begin designing your postcards today!

Comments (16)

Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

It is better to screen whether you want to reach to owners address. Reduce the amount of waste those just bought, realtors, business can be avoided......You can save may be 15-20% mailing and printing cost.

May 12, 2016 11:19 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great Information expresscopy.com (design, print, and mail postcards!) I am bookmarking and will be reviewing this again.  Appreciate your message.

May 12, 2016 01:22 PM
expresscopy.com (design, print, and mail postcards!)

Thanks Diana Dahlberg


Don't forget to take advantage of our limited time 40% postcard discount for ActiveRain members!

May 13, 2016 03:52 AM
Valerie McConville
Fort Saskatchewan, AB

Although I agree with most of your points, one thing your article failed to mention is cost. 

The massive mailing lists you would need to make this kind of marketing worthwhile seems costly compared to return on investment. For most agents, this will be too expensive and they won't be able to cover such a large area even if the marketing plan is specifically targeted.

May 12, 2016 02:53 PM
expresscopy.com (design, print, and mail postcards!)

Thank you so much for sharing your thoughts Valerie McConville. The reason we didn't mention cost is because there are too many variables. The cost of a direct mail campaign largely depends on the objective of the agent. 


For example: Is the agent keeping in touch with past clients or is the agent reaching out to new clients? Does the agent specialize in residential or business real estate? Is the agent uploading a list or purchasing a list? Does the agent have a specific location in mind? What kind of postcards does the agent plan to use? Regular? Jumbo? Block?


As you can see, there is no one-size-fits-all approach to a direct mail campaign. This is a positive thing. As a result, each real estate agent can customize and tailor their campaign according to their specific needs. The price is then determined by those specific needs. 


That being said, if price is a potential concern for you, we invite you to take advantage of our special 40% ActiveRain postcard discount. 


Alternatvely,  you are welcome to give our free VIP support a call at 800-260-5887 to learn more. One of our agents would be more than happy to answer any questions you might have! 


Thank you and best wishes!


 

May 13, 2016 04:20 AM
Terry McCarley
Coastal Real Estate - Cape Coral FL - Cape Coral, FL
REALTOR, SRES, CDPE - Cape Coral, FL

I will definitely be looking into express copy!  Thanks for sharing!

May 12, 2016 10:12 PM
expresscopy.com (design, print, and mail postcards!)

Sounds great Terry McCarley! We look forward to working with you!


Likewise, if you have any questions or would like help designing your postcard, feel free to give our free VIP support a call at 800-260-5887. One of our agents would be more than happy to assist you! 


 

May 13, 2016 03:56 AM
Teresa K. Nelson
Windermere Real Estate/HLC - Woodinville, WA

I keep trying to dial down the postcard campaign and this just gave me a great idea! 

May 12, 2016 10:25 PM
expresscopy.com (design, print, and mail postcards!)

Glad we could help Teresa K. Nelson!

May 13, 2016 04:22 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

I mail postcards rarely but when I do I use Quantum Digital however I will take a look at this site as well next time.

May 12, 2016 11:43 PM
expresscopy.com (design, print, and mail postcards!)

That sounds great Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC. When you do, make sure to take advantage of our limited time 40% postcard discount for ActiveRain members!

May 13, 2016 04:24 AM
Rochelle Kretchmar
GenEquity Mortgage - Lewisville, TX
Simply Irresistible Staging

We love express copy!  We have used them several times, they always do a great job!  Great info in your post.  My husband is a REALTOR and he believes that direct mail is his best source of leads - always pays for itself. 

 

May 13, 2016 12:14 AM
expresscopy.com (design, print, and mail postcards!)

Thank you so much for your kind comments Rochelle Kretchmar!


Don't forget to take advantage of our limited time 40% postcard discount for ActiveRain members!

May 13, 2016 03:49 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

It looks like you offer a great service with options for everyone. Good for you! 

May 13, 2016 03:36 AM
expresscopy.com (design, print, and mail postcards!)

Thanks Marte Cliff!

May 13, 2016 03:50 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

You have come a long way. What was your name before?

May 13, 2016 01:22 PM
Donna & Larry Johnson
Keller Williams Real Estate - West Chester, PA
Chester & Delaware County

I am just curious as too what kind of results are you getting on your investment?

As Realtors we always have to keep track of that.

May 13, 2016 11:20 PM
expresscopy.com (design, print, and mail postcards!)

That's a wonderful question Donna & Larry Johnson. As with any form of marketing, results depend on a lot of different variables. Each situation is different. Each agent is different. Each strategy is different. And every agent measures and tracks results differently. 


A home sale is never guaranteed. That being said, what we can do is help you design a terrific looking postcard, and then deliver those postcards to the list of your choice (whether your own list or a list we provide you with). 


If you are interested, we invite you to give our free VIP support a call at 800-260-5887. One of our agents would be more than happy to answer any additional questions you might have!


 

May 16, 2016 03:36 AM
Deleted Account
Fort Myers, FL

Great post, I will have to check in to expresscopy.com!

May 14, 2016 12:06 AM
expresscopy.com (design, print, and mail postcards!)

Thank you William Buddy Scott! When you check us out, make sure to take advantage of our limited time 40% postcard discount for ActiveRain members! Best!

May 16, 2016 02:43 AM
James Loftis
RealEstate911.com - West Palm Beach, FL
RealEstate911.com

Good information, thanks for sharing with all of us.

 

James Loftis

http://RealEstate911.com

 

http://Utube.biz

May 15, 2016 10:56 PM
expresscopy.com (design, print, and mail postcards!)

Thank you for your comments James Loftis! We hope the information helps!

May 16, 2016 02:45 AM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Never knew about the pulse mailing thing. Seems great if you suck the pictures off the MLS, etc.

May 16, 2016 04:46 AM
Anonymous
Tim L Ramey

I like those ideas!

May 16, 2016 09:09 AM
#14
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

I like the pulse mailing idea.  Will look at expresscopy.com (design, print, and mail postcards!) 

May 17, 2016 10:10 AM
expresscopy.com (design, print, and mail postcards!)

Glad we have some options that work for you Melissa Jackson! Don't forget to take advantage of our limited time 40% postcard discount for ActiveRain members! 

May 18, 2016 02:55 AM
Valerie McConville
Fort Saskatchewan, AB

Thanks for the recent reply to my comments. You are so right, there are many variables. Having said that, I hope I did not offend you with my comments as it was not intended. 

I have seen your products and they look great. May consider it in the future. 

Take care!

May 18, 2016 06:12 AM
expresscopy.com (design, print, and mail postcards!)

Of course you didn't offend us Valerie McConville! Every agent should care about their investment as much as you do, and we're happy you took the time to share your thoughts and follow up! We hope you do consider us in the future as soon as you are ready to conduct a direct mail campaign. Best wishes and enjoy your summer! 

May 18, 2016 06:22 AM