Offering Less To The Buyer's Agent? - Counterpoint

By
Real Estate Agent with Karen Parsons-Fiddler, Broker 949-510-2395 BRE# 01494165

Offering Less To The Buyer's Agent? - Counterpoint

 

I read a featured post today by Greg Nino, outlining reasons why a buyer's agent might not be getting 50% of the total commission. I read a number of comments talking about greed and other less-than-proper reasons for this practice. 

Rather than hijack that post, I'm writing my thoughts here. 

I call foul! I routinely offer the buyer's side less....at least in a seller's market. 

The commission is an agreement between the sellers and the listing agent. One of the myths is that the sellers don't know the buyer's side is being offered less, that makes no sense to me.

My seller's know, it's in the listing agreement. Even if I didn't point it out, they can read it. But I do point it out and explain.

I take more because it's my listing. I buy the marketing, I pay for the professional photographer, I manage the listing and I do this until it sells. I earn my pay and the sellers know what that pay is....they don't have to use me or accept my terms.

I do a great job for my sellers. I average 3.5% higher sales price than the average in my market. So that extra blank% is worth it to my sellers. 

I'm not saying that buyer's agents don't do their job, but 9 times out of 10, when things fall a part in the escrow process, it's the buyer's side. Costing my seller and I valuable time and money. Just saying!

Business is business! I would never allow the listing to offer less than acceptable in our market, like a 1% for instance, but I do take more on my end. Unless the sellers object! 

How do I know they don't object? 

In all my listing agreements I offer to reduce my side by that extra blank% if the sellers feel that I do not deserve the extra. No one has ever asked me for that. 

Comments (41)

Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Lots of interesting view points on this subject and I understand why.

May 11, 2016 08:04 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
The House Kat

It's not an even split for most transactions here. When I'm the listing agent though, I prefer to split evenly, or at least give a healthy commission to the buyer agent (depends on the total amount and specific transaction).

On another note, I recently had a seller tell me he didn't want to pay the buyer agent because that agent wasn't "doing their job" - he definitely knew his money was going to both the buyer agent and me because we discussed it.

Since my comment just followed Marte Cliff , I hope I used "and me" correctly in that last sentence!

May 11, 2016 08:14 PM
Marte Cliff

Kat Palmiotti Yes you did use it correctly - but please stop thinking of me as the grammar police! 

May 12, 2016 01:18 AM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Exactly!!!

I take more because it's my listing. I buy the marketing, I pay for the professional photographer, I manage the listing and I do this until it sells. I earn my pay and the sellers know what that pay is....they don't have to use me or accept my terms.

May 11, 2016 09:23 PM
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

As a buyers agent I appreciate an even split.  Where would listing agents be without buyers agents?   Now I also list.

 And yes they know up front what the split is , and sellers are a lot more savy now so they expect a commission drop if there is not an even split.

It is also more popular here as well, listing agents taking more.  I don't agree because I feel I work hard to get that listing sold.  They are not sitting on the market for long periods so cost of advertising, pictures  etc are no more expensive than showing buyers, writing contracts, negotiating deals, dealing with inspections, appraisals  and repairs.

It would be nice if it were required to split.  My opinion. 

May 11, 2016 10:12 PM
Raul Rodriguez
Covenant Partners Realty - San Antonio, TX
Looking out for the client's interest and not my p

In my buyer agent agreement I state the percentage of my commission. I explain to the buyer that if the listing agent offers less than my commission then they will make up the difference, and it states in the agreement. If the listing agent is offering less, I will generally make a note of it and leave it to the last of my showings hoping that my buyer will fall in love with something else. I also work hard for my money. 

May 11, 2016 10:23 PM
Karen Fiddler, Broker/Owner

No one says that a buyer's agent doesn't work hard

May 12, 2016 12:07 AM
Becca Rasmussen
HomeSmart Cherry Creek - Highlands Ranch, CO

In the end, it does not matter one whit what the "split" is between the listing broker and the buyer's broker. If a buyer's broker hasn't already covered their own expected fee with their client and made arrangments to get paid whatever it is they think they're worth -- regardless of the amount being offered by the seller -- then that's their own fault. 

May 11, 2016 10:32 PM
Karen Fiddler, Broker/Owner

That's so true

May 12, 2016 12:06 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Every market has what they consider to be "usual and customary" and in our market it IS just that for the listing side to get more...to berate that is....more than unprofessional.

May 11, 2016 11:30 PM
Karen Fiddler, Broker/Owner

I agree...it's odd to me

May 12, 2016 12:06 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I answer my phone, make appointments and stay in touch with lenders, escrow etc....I know what I will do and why. The extra benefit (1/2 point-to a point) goes to me. In any event, it is still a win-win. Good posting

May 11, 2016 11:41 PM
Karen Fiddler, Broker/Owner

Exactly

May 12, 2016 12:06 AM
Richard Lowery
Keller Williams Realty - Clarksville, TN
Veteran, #RealtorRickTN, Clarksville TN w/KW

I avoid agents and percentage splits like this as if they were the plague when I am working the buyers side of the deal. Are you saying that you work harder than a buyers agent when it comes down to a new property/construction? I understand that each scenario is different but we are all here trying to make the most money possible while helping clients to meet their goals and deadlines. I would rather work with a FSBO, who has the worst hatred towards real estate agents but is still willing to pay the buyers agent a better commission.

May 11, 2016 11:48 PM
Karen Fiddler, Broker/Owner

I offer customary commission to the buyer's agent. I also negotiate a higher amount for myself and my work. I don't understand why I should have to split that (nor should my client). I just don't get it. 

May 12, 2016 12:06 AM
Christina Steinhaus
Coldwell Banker Residential Property - West Palm Beach, FL
Real Estate Agent serving the Palm Beaches

I have read both sides of this blog, thank you both for your viewpoint. Aren't we all inclined to show the listings that split the commission? Unless it's an awesome property, I'll blow by the homes that offer less to buyers agent and choose the ones that offer a 50/50 split. Especially in a Sellers market. There are so many to choose from.

May 12, 2016 12:15 AM
Karen Fiddler, Broker/Owner

I show the properties my clients want to see and which suit their needs. it's worrisome to me that agents put their own feelings ahead of their client's interests. It's not about a lowball commission (which is clearly stated) it's just not 50-50

May 12, 2016 12:21 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I can understand your reasoning and you have to do what you think is right for your model.  I usually do an even split, except for when I am working a short sale where I do a lot more of work after the contract is received.

May 12, 2016 01:12 AM
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Professionals are fearless competitors whose performance is valued by their compensation package. While some agents indicate they won't show their clients your listings simply because they don't accept your stated commission IMO indicates a lack of fiduciary responsibility to their clients.

Posting the commission in the MLS simply informs the buyers agent what the opportunity is worth for their performance, it's none of his business how much the sellers agent is earning, especially since he doesn't know the opportunity cost to the agent. Great post.

May 12, 2016 01:42 AM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

When I have my buyer's agent hat on, whatever is offered in the MLS is what I expect to be paid.  Sometimes it's less than the listing agent, other times it is more.  If it's not what was offered, that is the only problem I would ever have with it.  If I want more money, that's between me and my buyer-client.

May 12, 2016 02:29 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

My only comment here is that what my listing says is what is in the MLS and the other agent knows what they are getting paid from my sellers (which is an agreement between me and my sellers)  

And on the buyers side I know what the MLS says and I'm either okay with it or handle it with my buyers brokerage agreement.

May 12, 2016 03:52 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

HA!  Why did your client accept the buyer's offer in the first place?  And in a hot market, what do you care if the deal falls out . . . you have back-ups.  There's no damages to the seller in a hot market.  Move on, and stop blaming the buyer who didn't created the sale fail on purpose.  Geez, Karen Fiddler, Broker/Owner a buyer wants to purchase a home and then can't.  It wasn't intentional, and the seller and their agent seem to take it as a personal affront. Move on!  Sell it to someone else.  

May 12, 2016 05:01 AM
Karen Fiddler, Broker/Owner

We accepted their offer because it was a good one..full value and large down payment with a direct lender. All terms were disclosed before we opened escrow.


Then...


They decided to change financing to a VA, asked to change terms, asked to extend escrow, backed out of a couple things they agreed to up front and at the last minute tried to negotiate an extra LARGE amount from my couple, who had already moved. 


On purpose? Maybe not. But I do care. My back-ups have moved on, my sellers are now paying for a rental and their mortgage. So, I do care...very much. I never said it was a personal affront, I don't get that personal about these things, but it's a breach and we will hold them accountable for that. 

May 13, 2016 06:26 AM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Karen, I like your strategy, especially since you share the philosophy with your sellers. While it's true that listing agents often spend more on advertising, etc., the buyer agents do all the driving around, often showing dozens of properties (clearly in a buyers' market). In our area, the commissions are usually split down the middle and one hope things equalize over time.

May 12, 2016 07:57 AM
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

In some cases, I see your point Karen as I have done that myself for specific reasons. The counter balance to this discussion as I mentioned on Greg's post is that when I represent buyers, I exclusively work with a buyer broker agreement that specifies my fee for my services a guaranteed minimum % of the sale price. I make no exceptions.

So, if the buyer and I come across a listed property that is less than my fee, I point this out to the buyer and the buyer must pay the difference if they desire to purchase the property. If so, what happens? Sometimes (more often than not) the buyer may offer less on the property to take into account their total cost of acquisition. In most cases, the seller accepts. I make exactly what I expected, the listing agent, a little bit less. But listing agent usually only finds out at settlement time. In the end, it all washes out.

In some other cases, it leaves the buyer pondering, and they decide to move on to another property. Their call, to perhaps the detriment of the seller.

It's the way it rolls.

 

May 12, 2016 03:30 PM
Thomas McCombs

Well said. Buyers often resist coming up with additional funds to make up commission shortfalls and therefore might not make an offer. But sellers would never know this.

May 13, 2016 01:16 AM
Keith Watts
Watts Team Real Estate - Aliso Viejo, CA

No way, I don't believe this blog.  Actually I was initially moved but after a couple reads I think you wrote this to be controversial, not because you practice this policy.  I see you're from Orange County and a few things from the post don't sound right.  I have always split the commission down the middle for the following reasons, and I bet you do the same:

1) I want agents to show my listings.  I actually want agents to be excited about the possibility of working with me.  Although I'm a tough negotiator I am professional and honest.  I would hate, and I mean hate to have the local agent community start chirping to each other about how I have an unbalanced split.  You take this chance?  On all your listings?  

2) All parties are going to see the commission instructions prior to the repair request.  How could this not haunt you in those negotiations?   

3) You don't believe in the Golden Rule?  Does everyone know the Golden Rule?

4) 3.5% higher than the market average?  Really? How many listings are you considering, and over what period of time?  

5) How does your client (in a seller's market) get harmed by a cancellation?  

You're a good writer and I think you're just trolling for fun.  This is not your policy.  

 

 

May 12, 2016 04:23 PM
Karen Fiddler, Broker/Owner

This is no joke...but maybe your comment is? 


I absolutely charge more on my side. My commission is also not up for grabs in request for repairs negotiations..or anything else for that matter. 


As far as my stats...you should know yours as well. I keep a rolling average on both buyer and seller sides for the time frame of the close and other comparable properties. It's all in the MLS.


I don't see how this affects a cancellation, unless you are implying that a petty, and I would argue greedy, buyer's agent would try to kill a deal for their clients because they aren't making what I'm making? I hope that's not the case, haven't seen that in my experience either. 


Golden Rule? I don't know where it says we should all be paid the same. I negotiate and my clients and I decide what to offer a buyer's agent. That's not a religious experience, but a business one. When necessary, I've taken less on my side as well to encourage offers. 


My offering  is NEVER below customary %. 


so yes, all true.

May 13, 2016 06:31 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

As long as the Buyer Agent receives the Published Offer of Cooperation , they have no beef !!!

May 12, 2016 11:35 PM
The Isaacs Team LLC | Compass
1313 14th St NW DC 20005 - Washington, DC
Compass

Interesting! You make some good points. I never really thought about this. In new construction buyer agents often get a higher commission than the developer rep, volume being the great leveler. Buyer agents work very hard, some coaches say you have to work 10% harder with buyers than with listings, but I think it depends on the individual and the listing. It's your business model, if it works for you and no one's complaining, go for it.

May 13, 2016 10:00 AM

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?