Make Sure You Know Your Agent's Selling Tactics

Real Estate Broker/Owner with Vision Realty

You want your home sold fast. You want top price. Do you choose just any agent? Did you know that many agents don't sell more than a couple homes a year? Many are part time agents and some just carry their license "in case" they need to buy or sell a house for a friend. But is this the type of agent you want marketing your home? 

Some agents have received reputations of used car salesmen over the years; only out for the big commissions. But many agents are hard working, serious, full time brokers, loving their job and committed to their client. Not only do you need to find one of these agents, but you need one that is an expert in their selling tactics. 

When it comes to selling your property there are several tactics agents use but you must be comfortable with them and ask how they sell and market. Here are a couple questions to ask your listing agent.

How will you communicate with me?Communicate with agent

A great agent is one that keeps their owners well informed. Vision Realty stays in top communication with our clients throughout the entire process and we ask how you want to be notified; text, phone call, email, all the above, etc..  One of the biggest complaints most sellers have is that their listing agent rarely contacts them after they have the listing.  Once the listing is on the market, agents should be emailing about price changes, marketing tactics, stats and other similar properties that may have closed or gotten offers in the mean time. It's important to know your competition in order to compete.

How will you market my home?

A great agent will market in all avenues; online, in print, in person, in signs and to other agents. Covering all basis of potential marketing means your home will get in front of more buyers for a guaranteed sale. Because I have worked for decades perfecting unique marketing strategies and techniques, my sellers have been impressed and satisfied with the level of advertising Vision Realty portrays. 

Read more: How to Take Awesome Pictures of Your Home

How will you negotiateHow will you negotiate for my terms?

Skilled agents will never narrow down negotiations to one issue. With proven negotiating tactics including a win/win for all, including how to combat pressure from buyers. Many buyer's agents play the good guy/bad guy complex where the agent is the good guy and the seller is the bad guy. Buyers want to feel that someone is on their side but so do sellers. Protecting the seller against high pressure buyer's agent tactics is also a hidden talent used by a select few experienced agents. 

How many homes have you actually sold?

sold homesThis is not a trick question... we didn't say, how many homes have you listed? You want to know exactly how many homes the agent has sold themselves in a year. The average is about 8-10, great agents can sell up to 20 but again, too many and you may not have the attention you need from that agent if there are too many other listings out there. Talk to your agent about how they sell and if they try to get as many listings as possible or if they are selective with their business.

Also, ask about NOT taking a listing. Some agents will do anything to get any listing whether they should or not. An experienced agent will talk to sellers about all their options. Is selling now actually a good idea or not? A careful agent and one that is confident in the listing, the price and the sales strategy is always a good mix.

How can you get started? Ask Questions. Selling a home in the Columbus Ohio area? Call Vision Realty. Talk to us today about all these questions so you can get the most from the sale of your home.


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Columbus Ohio real estate - Vision RealtyAs a certified Realtor® for the top-rated Columbus Realty Firm - Vision Realty, with 32 years of dedicated real estate experience, I can help buyers, sellers, investors, short sale sellers and more find, sell or invest in the right property, at the right price, at the right time. Contact me anytime for updates and information on the Columbus OH Real Estate market.


Donald Payne - Vision Realty, Inc.
4608 North High Street

Columbus, OH 43214

Toll-free: (866) 510-2223

Cell: (614) 323-4348
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