You may think your agent website is optimized for lead generation. But, most likely, it's missing some key elements. A quick fix for this issue is to setup a few real estate squeeze pages (aka landing pages).
Once you set up the pages, you can link them to your core site. The benefit to doing this is you'll see a jump in converting website visitors into leads.
What is a "real estate squeeze page"? It's a one page website with one single objective: To convert online interest into a new lead. The pages should promote one clear message while offering something of value to the reader. In real estate that may be offering a local buyer or seller report, or an offer for a "home value report".
What is wrong with my agent website? Why isn't it generating leads?
It comes down to a few issues with your website. And the solution comes in the form of real estate landing pages.
I found a really good article at Inman.com about the subject. One of the key points in the article stated "
The article started by explaining these 2 reasons:
1. You aren't telling visitors what to do on your website
2. You have a terrible optin offer...or none at all
Think about your site your agent site and think of the first time somebody visits your site. When they land on your home page what does it ask them to do?
"Visitors arrive on your home page and scan the typical welcome message. Then they check out the “about” page and then click away. Visitors poke around on your website because there isn’t a plan laid out for them. There is not a goal for them on your site. After they finish doing a quick scan for information, they leave your site."
You can easily fix the problem by integrating a few landing pages designed for lead capture with your real estate agent site.
What To Do Next?
To learn more about using "Real Estate Squeeze Pages" get the free guide at postAprop. Its called "THE SQUEEZE PAGE BLUEPRINT". It's 100% free and it includes a short video to help you setup these pages for your business. Click Here To Get It
Links to know:
1. Get the free guide on using "Real Estate Squeeze Pages" here: http://Leads.postAprop.com
2. postAprop blog with live examples and more: http://postAprop.com/blog