Phishing is deception, designed to steal your sensitive personal or financial information; such as personal data, such as credit card numbers, passwords, and account data.
Phishing costs consumers millions of dollars a year in identity theft cases. And it works by showing one URL address in an email, when in fact, if you click on the link it will take you to another URL.
Phishing causes havoc for those of us in legitimate businesses around the world who are trying to send emails to our customers and clients.
So, how can the rest of us get our emails delivered and not look like a scam artist? Let's take a look!
When you are sending an email to a customer, client or group of subscribers, don't type out the web address that you want your recipients to click on.
Instead, make a phrase, image or word in the content body of your email a link that your consumers can click.
You'll get more of your emails delivered by including the link within the body of your email because ISPs won't consider it a phishing email or you a scammer.
Now that you know this email tip - GET DELIVERED!
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