Remember the saying, "What if they had a war and nobody came?" Well, what if you had a video that got a lot of traffic but nobody stayed? Would that be intrinsically valuable to your business or perhaps something less?
Well, it's certainly no reason to throw up your hands and quit but you want to get up to bat next time with a more effective strategy to get more out of your efforts.
We're looking at the true value of a video that has received a lot of views and can be considered a success in terms of real estate SEO.
This video received 12,000 views over six years so that’s an average of 2000 views a year. I still getting use right now. The problem is your engagement once they see it and this is the problem with every online video. Many real estate agents think that they have to cover every detail and a video and they make them too long and often with too many special effects as well. This video lasts a little over three minutes and we demonstrate that over half of the audience is lost in just the first third of viewing the video. The average view duration is one minute and eight seconds and all the ranking of the world doesn’t make people like something they get bored with. This is important to remember with every aspect of a real estate website not just video. Search engine optimization simply gets you into the game but how you perform then is everything. If your bounce rate is high then it really doesn’t matter what your position is in search results and it doesn’t matter how your page looks aesthetically. What does matter is that you have a very clear compelling message that is designed specifically for your target audience person by person so that individual people are emotionally motivated by your message to take the right action. That right action is to contact you to be their real estate agent. There really is no other reason ultimately for a webpage or any online marketing to exist because you, the real estate agent are the true product here.