YouTube Videos - Why Engagement Matters For SEO and Conversion

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Services for Real Estate Pros with MOVE UP in Google Search Learn How Here

Remember the saying, "What if they had a war and nobody came?" Well, what if you had a video that got a lot of traffic but nobody stayed? Would that be intrinsically valuable to your business or perhaps something less? 

Well, it's certainly no reason to throw up your hands and quit but you want to get up to bat next time with a more effective strategy to get more out of your efforts.

This content stolen blatantly and directly from:

Balancing Real Estate SEO with Persuasion Architecture and Viewer Engagement

We're looking at the true value of a video that has received a lot of views and can be considered a success in terms of real estate SEO.

 

This video received 12,000 views over six years so that’s an average of 2000 views a year. I still getting use right now. The problem is your engagement once they see it and this is the problem with every online video. Many real estate agents think that they have to cover every detail and a video and they make them too long and often with too many special effects as well. This video lasts a little over three minutes and we demonstrate that over half of the audience is lost in just the first third of viewing the video. The average view duration is one minute and eight seconds and all the ranking of the world doesn’t make people like something they get bored with. This is important to remember with every aspect of a real estate website not just video. Search engine optimization simply gets you into the game but how you perform then is everything. If your bounce rate is high then it really doesn’t matter what your position is in search results and it doesn’t matter how your page looks aesthetically. What does matter is that you have a very clear compelling message that is designed specifically for your target audience person by person so that individual people are emotionally motivated by your message to take the right action. That right action is to contact you to be their real estate agent. There really is no other reason ultimately for a webpage or any online marketing to exist because you, the real estate agent are the true product here.

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Rainmaker
492,166
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

You gave some good pointers Dave Keys .  My own vids are horrible by many standards so don't use me as example.  If you mention 1m 8sec is optimal maybe you should be cutting your instructional vid into parts 1,2,3,4,5,6 etc?  Actually, I put your vid on 2X speed to watch and even then skipped some.  Don't feel criticized, not being critical, but giving you insight from a layperson point of view.

May 15, 2016 12:16 PM #1
Rainmaker
214,558
Dave Keys
MOVE UP in Google Search Learn How Here - Brea, CA
Chief Search Strategist Real Estate SEO Expert

Thanks, Bruce Hicks. Instructional videos are in a slightly different context. The 1 minute video really applies to a "cold call" type context. People are conditioned to a 1 minute commercial message and people are conditioned to even shorter contexts in YouTube than on TV. Instructional videos are naturally expected to be longer but even then, I 2X videos all the time and that's fine. Not everything is for everyone so the importance lies in understanding your audience and the context of your message. Good copy in any form should be designed to get the message across to people who read or watch everything and to those who skim  and skip a lot like you and me.

May 15, 2016 01:14 PM #2
Rainmaker
492,166
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

Thanks Dave Keys , that was a fantastic explanation.  I always enjoy being able to speed up any video, even online movies when possible!   Have a wonderful week!

May 15, 2016 01:22 PM #3
Rainmaker
1,583,733
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Dave Keys Thank you for the exceptional educational blog. I have <Bookmarked> this one for future reference. Thanks again!

May 15, 2016 10:41 PM #4
Ambassador
2,011,610
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Such good advice. Thanks for sharing this Dave, I'm a huge proponent and believer in Videos for marketing. Short, a story line, and with a call to action. Our clients who find us via video say they feel as if they already know us. That's powerful stuff. 

May 24, 2016 01:59 AM #5
Ambassador
4,205,654
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

These are some great tips and suggestions about making the best use of video, Dave. Bookmarked to keep this stuff in mind for my future vids

Jeff

May 25, 2016 04:36 AM #6
Ambassador
4,658,901
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I am glad that Sandy Padula and Norm Padula, JD, GRI shared this, it looks like something that I should spend a little time studying.

May 29, 2016 02:43 PM #7
Rainmaker
676,264
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

I have seen the value of a video when tagged correctly and posted. Must post.

BTW

Hope to see you at our Orange County Summer MeetUp!

Here is the link

JOIN US AT SUMMERTIME MEETUP! ORANGE COUNTY ALISO VIEJO

Jul 19, 2016 06:21 PM #8
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Rainmaker
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Dave Keys

Chief Search Strategist Real Estate SEO Expert
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