Owner of three RE/MAX franchises with more than 130 agents and a certified professional life coach, Keith Cornies is no stranger to the real estate game - or to technology. The twenty-year veteran of the industry shared his experiences and thoughts on the subject.
Here are 8 takeaways on technology we can learn from Keith’s interview:
#1: Technology can impact more than just your business
“If you look at technology as something that changes your life, there will be no frustration in learning it,” said Keith. He goes on to explain how Top Producer® mobile helped make things “easy” for his agents.
#2: We still have an old-school mentality towards tech
“We can’t tell agents what to do and then leave them alone. We have to guide them through the process,” Keith explains. Each week he holds a Success Meeting to celebrate the success of the previous week. This has empowered his agents to focus and get success.
#3: Millennials are driving renewed tech interest
“There’s a new wave of agents coming into the business, and they’ve all grown up with technology and gadgets in their hands,” Keith said when questioned about what’s driving renewed interest in technology - specifically in real estate. He went on to talk about how technology can provide the balanced life and quality of life Millennials want.
#4: It’s important to invest in the right tech tools
“Out here, agents operate as individual soldiers. Offices don’t spend a lot of money on providing leads,” said Keith. He goes on to describe how he brought on TigerLead® and has an administrative support staff on hand so agents can focus on their leads rather than back-end functions.
#5: We have to be strategic with tech adoption
Keith describes the role that consistency of support plays in agent tech adoption. “I work with them to help retrain their brain. We reframe and re-identify what the lead is - it’s not just a lead, it’s an opportunity.”
#6: Technology can also drive recruitment and retention
“When Top Producer® introduced mobile and Market Snapshot®, we had to have it,” said Keith. “We really invest in our business with tools to help our agents get to the next level. Investing in our agents on that level might not look like it’s about monetary return, but you will get that monetary return.”
#7: Your brand (and your clients) benefit from tech, too
Keith explained that RE/MAX is always on the cutting-edge, and how that benefits both the agent and the client. “We provide agents with the tools they need to be the best. Agents can then share tools like Market Snapshot® with their clients and, therefore, add more value to themselves,” Keith said.
#8: Investing in tech is the “new normal”
“Brokers might not want to invest in technology, but technology is what’s going to get them to see the world differently,” said Keith.
Learn more about the Top Producer® Success Suite of products for increased productivity in your office.