8 Things We Can Learn About Technology: RE/MAX Broker, Keith Cornies

By
Real Estate Technology with Top Producer®

 

Owner of three RE/MAX franchises with more than 130 agents and a certified professional life coach, Keith Cornies is no stranger to the real estate game - or to technology. The twenty-year veteran of the industry shared his experiences and thoughts on the subject.

Here are 8 takeaways on technology we can learn from Keith’s interview:  

 

#1: Technology can impact more than just your business

 

“If you look at technology as something that changes your life, there will be no frustration in learning it,” said Keith. He goes on to explain how Top Producer® mobile helped make things “easy” for his agents.

 

#2: We still have an old-school mentality towards tech

 

“We can’t tell agents what to do and then leave them alone. We have to guide them through the process,” Keith explains. Each week he holds a Success Meeting to celebrate the success of the previous week. This has empowered his agents to focus and get success.

 

#3: Millennials are driving renewed tech interest

 

“There’s a new wave of agents coming into the business, and they’ve all grown up with technology and gadgets in their hands,” Keith said when questioned about what’s driving renewed interest in technology - specifically in real estate. He went on to talk about how technology can provide the balanced life and quality of life Millennials want.

 

#4: It’s important to invest in the right tech tools

 

“Out here, agents operate as individual soldiers. Offices don’t spend a lot of money on providing leads,” said Keith. He goes on to describe how he brought on TigerLead® and has an administrative support staff on hand so agents can focus on their leads rather than back-end functions.

 

#5: We have to be strategic with tech adoption 

 

Keith describes the role that consistency of support plays in agent tech adoption. “I work with them to help retrain their brain. We reframe and re-identify what the lead is - it’s not just a lead, it’s an opportunity.”

 

#6: Technology can also drive recruitment and retention

 

“When Top Producer® introduced mobile and Market Snapshot®, we had to have it,” said Keith. “We really invest in our business with tools to help our agents get to the next level. Investing in our agents on that level might not look like it’s about monetary return, but you will get that monetary return.”

 

#7: Your brand (and your clients) benefit from tech, too

 

Keith explained that RE/MAX is always on the cutting-edge, and how that benefits both the agent and the client. “We provide agents with the tools they need to be the best. Agents can then share tools like Market Snapshot® with their clients and, therefore, add more value to themselves,” Keith said.

 

#8: Investing in tech is the “new normal”

 

“Brokers might not want to invest in technology, but technology is what’s going to get them to see the world differently,” said Keith.

 

Learn more about the Top Producer® Success Suite of products for increased productivity in your office. 

Comments (5)

John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

 These are excellent list of tips to learn about technology.

May 16, 2016 09:18 AM
Top Producer® - A division of Move, Inc.

Thanks John Pusa, we agree! Is there one specific tip that you found especially valuable?

May 17, 2016 02:54 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Forget once and done and think what you would want if on the other end of the communication, the real estate discussion. Always reinvent what you do day and night will help keep you beyond current. Ahead of the curve.

May 16, 2016 08:31 PM
Top Producer® - A division of Move, Inc.

Very insightful thoughts Andrew Mooers. Empathizing with the other party in the real estate discussion is a beneficial exercise that can provide valuable insight to the wants and needs of a client.

May 17, 2016 03:06 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Very much so. In Silicon Valley everything is mobile. Start searching homes. People do not hire realtors often. They look at OH, QRS code and request a view talking to the listing agent. Done.

What buyer agent? 

May 20, 2016 02:08 AM
Top Producer® - A division of Move, Inc.

Sam Shueh, that's a very interesting (and frustrating) trend! Sounds like it's more important than ever to focus on listings and getting your tech up to speed. We hope these tips helped!

May 20, 2016 03:22 AM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

My Millennial clients are so tech savvy that I have to be to keep up.

May 22, 2016 02:00 PM
Top Producer® - A division of Move, Inc.

We agree, Evelyn Kennedy. It's very important to stay relevant and proficient with evolving technology. 

May 25, 2016 02:36 AM
Valerie McEvoy
Preferred Referrals LLC - Oklahoma City, OK
Oklahoma Real Estate and Homes

Excellent info...we still have a strong buyer agent market for agents here. 

Oct 26, 2016 04:03 AM

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