Agents today are ineffectively trolling the consumer waters fishing for good leads. Consumers crave original content about the products they are interested in. Agents are the prime source of up to date information about new homes for sale, yet they aren’t putting this to work for them.
Today Agents set out to sea on their fishing boats, filled with shiny lures and bait, but no fishing poles. They bounce around on the waters waiting for fish to jump into the boat. This is the equivalent advertising on Zillow or Realtor.com, where agents are portrayed as no more than a headshot and a phone number next to a property they likely haven’t seen.
With Relola now agents can cast lines in the water and lure consumers with shiny comments about the homes they have toured. In time, with every new property that hits the market, the agent can cast another line. Over time this builds a huge draw to consumers who can’t swim by the bait without biting. These lines cast content upon the Relola homepage, listing profile page, agent profile page and into the bright blue waters of Facebook.
Now, with the Relola widgets, agents can upgrade from line fishing to net fishing. When they share Relola Insights on their own websites and throughout the social sphere, Agents are casting nets perfectly designed to capture the right fish, the fish attracted to the content the Agents are putting out there.
When an agent shares insights about homes for sale using Relola's tools their expertise will draw thousands of homebuyers and sellers into their net resulting in a wealth of organic leads ready to take action.
It's powerful stuff! And it's free. Every agent who wants to stay relevant needs to complete their profile and start sharing Insights today!
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