5 Types of Postcards & How to Get Results on Your Next Mail Campaign

By
Services for Real Estate Pros with expresscopy.com

Postcards have been a staple in real estate marketing for decades. Whether advertising open houses, providing market reports, or simply keeping in touch with past clients, few real estate agents have scaled the ladder to success without engaging in at least some type of direct mail campaign. According to the United States Postal Office, 58% of Americans still purchase from direct mail, even as social media and digital technology continue to grow. That’s a lot of people.

How well do you know postcards?

Below is a rundown of 5 different types of postcards and how to maximize results on your next direct mail campaign.

The Regular Postcard






















The Regular Postcard is a popular choice for basic printing and mailing. At 4.25 x 5.6, it is both efficient and affordable. Agents can print and mail using first-class postage for as little as .52 a postcard. And there is just enough real estate—no pun intended—to incorporate a picture and adequate contact information. When using a Regular Postcard, agents can maximize results by implementing a clear call-to-action and a minimalistic, uncluttered design. However, if agents wish to convey a lot of information or use larger pictures, a larger postcard size might be more advantageous.

 

The Jumbo Postcard


The Jumbo Postcard (5.5 x 8.5) is the next step-up from the Regular Postcard. Not too big, but not too small, the Jumbo Postcard is a natural solution for real estate agents looking to convey more information or nab potential clients with vibrant, eye-catching images. Agents can maximize results by showcasing multiple listings, or by incorporating yearly calendars or events. In addition, there is more room to include complex graphics and contact information, such as social media accounts. At just .68 a postcard Jumbo Postcards remain both an affordable solution and a less restrained canvas.  Jumbo postcards qualify for first-class, or the more affordable standard/bulk mailing service, which saves you 8 cents a card.

 

The Block Postcard

The Block Postcard (6.125 x 8.25) is slightly larger than the Jumbo Postcard, but spacious enough to include more than one large photo, multiple home listings, a personal photo, and even a company logo—all on one side! As a result, the back is left open to either list additional homes or convey important contact information. Of course, there is no right or wrong way to use a Block Postcard. That being said, agents can maximize results by printing one large provocative image on the front in order to perk the curiosity of potential clients and incentivize a phone call. Best of all? Block Postcards qualify for the Every Door Direct Mail (EDDM) where you can get postage as low as 17.6 cents a card. You can also send out Block Postcards with first-class and standard class postage.

 

The Panoramic Postcard

The Panoramic Postcard (5.75 x 11.25) has a loyal following—and for a good reason. Like a widescreen high definition television or highway billboard, there is more than enough space to let agents’ creativity run wild and call potential clients to action using vivid imagery and powerful headlines. However, as tempting as it might be to cram more information than you need, simple is always better. Agents can maximize results by incorporating bold verbiage, accompanied by a dynamic photo which highlights the best a property has to offer (hint: luxury properties look great!). Panoramic Postcards run .75 a postcard and qualify for first-class, standard/bulk and EDDM.  Not bad, huh?

The Giant Postcard

The Giant Postcard (8.5 x 11) is the granddaddy of all postcards. In fact, too big to place on this blog. However, if you are wondering what one might look like, it is roughly the size of a letter flyer and is mailed as a flat with protective lamination. As with Block and Panoramic postcards, real estate agents have abundant room to include large photos, bold text, various contact information, and a clear call-to-action. Likewise, agents can further maximize results by including detailed paragraphs about their listings or services. Think of the Giant Postcard as an informational pitch or snapshot. What would you say if you only had a few seconds to grab and keep a client’s attention? Giants can be mailed with first-class, standard/bulk and EDDM.

Knowing Your Postcards Will Help Maximize Your Results

Every agent has different needs, goals, and specializations, which is why understanding how to utilize different postcards is essential to saving money and maximizing results. How many postcards do you plan on mailing? What type of information do you plan to include on your postcards? What is the quality of the images, if any, you plan to use on your postcards? These are all important questions to know the answers to before choosing postcards for your direct mail campaign.

Once you know the answers? Simply design, print and mail.

Expresscopy.com specializes in online design, print and mail postcards with same day mailing. For a limited time ActiveRain members receive a 40% discount on their first mailing! Simply create a free account and begin designing your postcards today!

 

Comments (22)

L. Scott Ferguson
Ask4Ferguson - Your House-SOLD Name in Real Estate - West Palm Beach, FL
Sunny Florida Real Estate Professional

Agree with all the points you make.  Become the brand!

May 24, 2016 12:18 AM
expresscopy.com (design, print, and mail postcards!)

You got it L. Scott Ferguson!

May 24, 2016 04:58 AM
Mark Don McInnes, Sandpoint
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Top of the morning.  I use different sizes for my mailing but have not yet tried the panoramic or jumbo.  Mark

May 24, 2016 01:04 AM
expresscopy.com (design, print, and mail postcards!)

Thank you for your comments Mark Don McInnes, Sandpoint. Panos and Jumbos are great choices! When you try them, make sure to take advantage of our limited time 40% postcard discount for ActiveRain members!

May 24, 2016 04:22 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Mailing still works. In this sellers market I receive at least 1 if not two cards a day.

May 24, 2016 02:46 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I believe in and use postcards for Just Listed and Just Sold.  

May 24, 2016 12:01 PM
expresscopy.com (design, print, and mail postcards!)

Wonderful Diana Dahlberg!

May 25, 2016 06:49 AM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Like Diana Dahlberg I especially like using postcards for Just Listeds and Solds.

May 24, 2016 01:09 PM
expresscopy.com (design, print, and mail postcards!)

Postcards are great for Listeds and Solds Kathleen Luiten!

May 25, 2016 07:12 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

expresscopy.com (design, print, and mail postcards!) - thanks for sharing all the designs.

It's been said, Jumbo postcards are winners because of the size. Is  that true?

May 24, 2016 03:34 PM
expresscopy.com (design, print, and mail postcards!)

Thank you for your comments Praful Thakkar! Naturally, bigger postcards are more likely to nab someone's attention. That being said, all postcards are capable of generating new business and ultimately depend on content. However, if you are looking for specific advice, we think Panoramics tend to be the most eye-catching! 


Have you begun planning your summer campaign yet? We are currently offering a limited time 40% postcard discount for ActiveRain members! Make sure to take advantage!

May 25, 2016 07:07 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I like sending out Just Listed & Just Solds... and lately I have been doing the Giant ones... keep in mind no results...Endre

May 24, 2016 05:13 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Interesting! Great information! I've only done a couple of mailings and saw no business result from them. I do think it's a good idea for agents though.

May 24, 2016 09:23 PM
expresscopy.com (design, print, and mail postcards!)

Thanks for your comments Sharon Tara! Just keep putting yourself out there and staying on people's minds. When the time is right, you will be the one people remember and contact. Before embarking on your next campaign, make sure to take advantage of our limited time 40% postcard discount for ActiveRain members!

May 25, 2016 06:55 AM
Terry McCarley
Coastal Real Estate - Cape Coral FL - Cape Coral, FL
REALTOR, SRES, CDPE - Cape Coral, FL

I just recently started mailing out post cards again...haven't done it in years.  Second mailer is being worked on now since consistency is key.

May 24, 2016 10:41 PM
expresscopy.com (design, print, and mail postcards!)

Consistency is definitely important Terry McCarley! Great point! 

May 25, 2016 06:57 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

good selection of graphic design....and welcome to AR !

May 24, 2016 11:18 PM
expresscopy.com (design, print, and mail postcards!)

Thank you for having us Sally K. & David L. Hanson!

May 25, 2016 06:56 AM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Nice looking materials & you have to be consistent for it to work.

May 24, 2016 11:34 PM
expresscopy.com (design, print, and mail postcards!)

Consistency is definitely Lyn Sims, as Terry McCarley said!

May 25, 2016 07:10 AM
Tim L. Ramey
Coldwell Banker Realty - Cottage Grove, MN

Bob: Good to know that about direct mail marketing.  

May 25, 2016 12:35 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I'll have to take a look at this again . I've lost touch with the cost per card .

May 25, 2016 01:08 AM
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

For those who say they've gotten no results yet, one visit with Barbara Todaro blog will not only show you how, but why, and her results are compelling.

It's nice to read your post showing the different layouts possible sizes, and costs-thanks!

May 25, 2016 02:58 AM
expresscopy.com (design, print, and mail postcards!)

We're glad you liked it M.C. Dwyer! It's good to know your options!

May 26, 2016 04:21 AM
Pat Braithwaite
Braithwaite Realty - Marietta, GA
E-Pro

You just brought this to the forefront of our goals. Looks like you have a great system and I will be utilizing it. Thank you for the Active Rain discount also. 

May 25, 2016 04:50 AM
expresscopy.com (design, print, and mail postcards!)

No, thank you Pat Braithwaite! We hope you take advantage of it!

May 26, 2016 04:19 AM
Dan Derito
Success! Real Estate - Brockton, MA

i love the Jumbo card for Just Sold and Just Listed.  I also like it for the EDDM.  The USPS rocks!!

 

May 25, 2016 01:19 PM
expresscopy.com (design, print, and mail postcards!)

EDDM is great Dan Derito!

May 26, 2016 04:17 AM
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Direct mail is great if you have a targeted list with the correct message. The next obstacle is Copywrite and staying top of mind with a long term campaign not a one and out method. Your message must match the list with a CTA (call to action)

I get cards like these all the time, guess what I do with them? Thankfully agents are satisfied with a 2% response rate. 

May 26, 2016 08:02 AM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

I think your postcards are beautiful, thanks for sharing with us.

May 31, 2016 12:56 PM
expresscopy.com (design, print, and mail postcards!)

Thanks Sybil Campbell!

Jun 01, 2016 03:36 AM
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Recently I started my postcard campain. Thanks for sharing this.

May 31, 2016 01:27 PM
expresscopy.com (design, print, and mail postcards!)

Happy to share Melissa Jackson! We hope it helps!

Jun 01, 2016 03:36 AM
Robert Hicks
United Country River City Realty - Savannah, TN

Thank you for sharing. Lots of good info here. Direct mail still works.. 

Jan 22, 2018 02:10 PM