Real Estate the Old Fashioned Way - The Keeper of the MLS

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Education & Training with Sell with Soul

To continue the discussion of real estate TODAY versus real estate 20 years ago, I want to chat a bit more about the benefits of NOT having information about homes for sale readily available at the touch of a button or click of a mouse. 

Back in the olden days, buyers (and sellers to a degree) were far more dependent on their real estate agent for information. Only WE had access to the precious MLS and while we could certainly fax our clients the spec sheets on listings (or even surreptitiously loan them our Big Book of Listings), the only way for our clients to get the full story was to hire a competent, hard-working real estate agent who was regularly out in her market previewing!

And I believe this was a very good thing. NOT just for the reason you might be thinking - not that holding the golden key to the MLS, buyers (and sellers) were forced to come to us, but rather...

...because I WAS the keeper of the MLS information; my clients relied on me for it – which forced me to stay intimately involved with the inventory! I got on the MLS several times a day; I previewed several times a week – and having that up-to-the-minute market knowledge served me well… very well throughout my career, but especially in the early days.

But this doesn’t mean that even though consumers now have access to maps and pretty pictures that there is no need for you to be out there IN the inventory. I have personally been a buyer many times in my life and while I like looking at the pictures and reading the descriptions, I probably don't know enough about the area to make a wise decision about what house I want to buy  - or even what houses to look at. Just last spring, my husband and I wanted to rent a beach house in the Tampa area and we were overwhelmed just looking at all the listings on the VRBO site! 

So, the moral of the story today is that while we won't ever go back to the days of being the Keepers of the MLS, we can still provide a LOT of value to our clients (and therefore to ourselves) by being conversationally familiar with the local real estate market and the only way to do that is to be out in it! 

 

Real Estate the Old Fashioned Way - the Series
A Series with Soul
Remember the Big Book of Listings?
The Keeper of the MLS  

Turn OFF the GPS 

Face2Face Contracts?

Life Before Facebook

 

 

 

 

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The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
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Order Your Here!

 

 

 

 

 

 

 

 

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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Jennifer, your point is well made. We recently had a call about a property that looked wonderful on-line. Multi-gen and right on a river with acreage. We knew the property and let the buyers in on a little secret. The front of the house is situated very close to a busy road, the idyllic photos and lifestyle description didn't match the reality of the listing. Fortunately, we saved them time. 

May 19, 2016 01:45 AM #1
Rainmaker
3,142,956
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello jennifer and what a great blog, where is that suggestion button to hit for feature.  How somethings change and others did not not.

May 19, 2016 02:29 AM #2
Rainmaker
186,725
John Herman
Property Up Inc. - Barrington, IL
Licensed Illinois Managing Broker- Property up Inc

Great Job Jennifer, Very well fashioned thought over real estate. I appriciate.

May 19, 2016 03:07 PM #3
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Jennifer Allan-Hagedorn

Author of Sell with Soul
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