I have around 4300 Facebook friends at the moment. I have probably actually met around 10% face to face. Around 60% are involved in the real estate industry. Around 30% live in Las Vegas.
Every day I see Facebook birthday notifications in the right sidebar of the Home page. I am sure most of you see the same thing.
You probably know that only 12 to 20% of your Facebook friends will ever see your posts on their walls. Facebook is looking at friend-to-friend interaction and the more online interaction you have with others will improve those numbers. Birthday greetings can improve these numbers.
When is the best time to leave a birthday greeting?
As close to midnight on the day of the birthday as possible. The majority of Facebook birthday greetings will take place early in the day with most being posted on their walls by dinner time. I found by posting birthday greetings as close to the end of that day as possible, they stayed at the top of their feed into the next day, in-turn being seen by the recipient and others. Your birthday greeting does not get lost in the multitude of other Facebook birthday greetings.
What type of Birthday greeting should you leave?
The quickest way is to leave a generic greeting and paste it into the birthday wall that pops up multiple times. I suppose this works if you have 20 birthday greetings to leave, however taking just a little more time can increase your interaction. You want the birthday boy or girl to notice your greeting and not only LIKE it but also to respond to it. And once they respond, you want to LIKE their response and comment on it which will most likely lead to them liking your response to their response. Do you see where this is going? Facebook starts to take notice that you are not Facebook friends by name only. You start to show up in each others news feeds more.
I remember Dale Chumbly sending me a video birthday greeting a few years ago. Not only did this get my attention, but it received a lot of LIKES. Just about every laptop has a camera now and if not you can use your phone to shoot a 30 second birthday greeting that you can insert directly into your birthday greeting.
Next would be to include an image or birthday meme. If you have met this individual and have any photos with your Facebook friend include that image in that post comment on the memory.
You want your Facebook Friends to notice your birthday greeting
You want these friends to like and comment on your greeting
You want to post your greeting as close to the end of that day as possible
What should you do on YOUR birthday?
I do not let people post on my wall without me approving the post first as there are many that will use my wall to advertise to my friends. People do this and it is horrible Facebook etiquette. So if your permissions are turned off, the night before your birthday you need to open your wall up so others can post on your wall.
You want to at least LIKE every single birthday wish on the same day. I get over 400 birthday greetings and I not only LIKE each greeting but the next day I respond by thanking them for the birthday greeting. It may take me two days as time allows, but it goes a long way to make people pay more attention to you. If the people leaving the greetings are actually close to me or in a Facebook group I am active in like Lab Coast Agents, I may make the thank you more personal or include an image. Remember, you are looking for interaction and wanting to communicate sincerity.
Lastly, be consistant. It works.