When selling your home, what do you need to do to get your home "ready for showtime"?
It's essential that the Listing Broker discusses the "pre-activation" process with the Seller so they understand their role in ensuring the property "sparkles" prior to "showtime".
Why? The graphic below says it all.....
It's critical that you, the Seller, understand that there is a group of Buyers, right now, looking for properties similar to yours, who will be coming through the front door soon after activation in the MLS - some perhaps the same day as activation in the MLS.
It's essential therefore that everything that needs doing to get the property ready for "showtime" occur PRIOR to activation in the MLS.
In our listing agreements we insert the following clause so that we have a written instruction from the Seller that covers the gap between the signing of the listing agreement and the activation of the listing in the MLS, which keeps everyone "compliant" with the MLS rules.
SELLER INSTRUCTS THAT PROPERTY SHALL BE ACTIVATED IN THE MLS ON xx/xx/xxxx
The checklist of things to do prior to "showtime" includes:
- Title Inspection (Preliminary Title) & Seller's Home Warranty
- Home Inspection (Seller's Option)
- Prelisting Appraisal (Seller's Option)
- Home Staging (Seller's Option)
- Thorough Deep Cleaning
- Description and Features to highlight
- Professional Photos and Virtual Tour
- MLS Data Entry
- Internet Marketing
- Marketing Collateral to be placed inside the property
- Yard Sign, Custom Signrider and Lockbox
In the following entries in this series we'll explore the items on the checklist in greater detail. Stay tuned!
If you are considering selling a home in the Greater Scottsdale/Phoenix metropolitan area you owe it to yourself to talk with Tony & Suzanne Marriott, Team Leaders of Haven Express @ Keller Williams Arizona Realty!
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