I have never been the kind of agent who just throws listings in the MLS and then sits back and waits for showings and an offer to come in. I am always searching for and experimenting with different ways to promote listings. That's how I stumbled upon Active Rain in 2009 (and I am sooo glad I did), signed up for RealBird years ago, have a Google+ account, an active Facebook business page....
Granted my "fan base" on Facebook is not huge compared to others. While I happily engage and follow, I refuse to buy Likes or stalk people to like my page. [Of course, if you haven't done so yet, I would like it very much if you want to LIKE me.] But, I've had some very engaging posts and regulars who comment, like and share... I'll take that interaction any day over a large number of "dead" followers.
But back to the topic of my post: Have you noticed that Facebook punishes you for promoting your posts?
I have. I started experimenting with posts promotions some months ago and while I was initially thrilled about the results, I am not a happy camper anymore.
It appears that Facebook's way of enticing you to promote more of your posts is to hide the posts that follow a promotion.
In my world, when one provides a service or sells goods than the quality of the service/the goods is what results in repeat business.
So when I am happy with my promotion results on Facebook, I am very inclined to keep promoting. It's good for my listings, and my clients, and for me.
But Facebook doesn't try to convince me with the results of its service, nope. It tries to bully me into paying for more promotions by hiding some of my other posts.
Here's a quick example:
The first picture is a "normal" result, although it's hard to tell what normal is really.. I had a few that reached a few hundred people without a promotion.
The second picture shows promotion results and the third my result after a promotion: 12 (!) people reached. And that's with a share.
That makes you wonder, doesn't it? I find it shady and a bad business practice, one that could or should backfire.
While I am not quite ready to give up on promoting some of my posts, I'll be keeping a close eye on the results. Should Facebook continue to punish me for promotions, I may just change my mind.
Have you noticed it, too? Is Facebook punishing you for promoting your posts?