Have you noticed? Facebook punishes you for promoting your posts.

Real Estate Agent with Thompson Company, REALTORS® MD594797

I have never been the kind of agent who just throws listings in the MLS and then sits back and waits for showings and an offer to come in. I am always searching for and experimenting with different ways to promote listings. That's how I stumbled upon Active Rain in 2009 (and I am sooo glad I did), signed up for RealBird years ago, have a Google+ account, an active Facebook business page....

Granted my "fan base" on Facebook is not huge compared to others. While I happily engage and follow, I refuse to buy Likes or stalk people to like my page. [Of course, if you haven't done so yet, I would like it very much if you want to LIKE me.] But, I've had some very engaging posts and regulars who comment, like and share... I'll take that interaction any day over a large number of "dead" followers.

But back to the topic of my post: Have you noticed that Facebook punishes you for promoting your posts?

I have. I started experimenting with posts promotions some months ago and while I was initially thrilled about the results, I am not a happy camper anymore.

It appears that Facebook's way of enticing you to promote more of your posts is to hide the posts that follow a promotion. 

In my world, when one provides a service or sells goods than the quality of the service/the goods is what results in repeat business.

So when I am happy with my promotion results on Facebook, I am very inclined to keep promoting. It's good for my listings, and my clients, and for me.

But Facebook doesn't try to convince me with the results of its service, nope. It tries to bully me into paying for more promotions by hiding some of my other posts.

Here's a quick example:

Facebook Promotions

The first picture is a "normal" result, although it's hard to tell what normal is really.. I had a few that reached a few hundred people without a promotion.

The second picture shows promotion results and the third my result after a promotion: 12 (!) people reached. And that's with a share.

That makes you wonder, doesn't it? I find it shady and a bad business practice, one that could or should backfire.

While I am not quite ready to give up on promoting some of my posts, I'll be keeping a close eye on the results. Should Facebook continue to punish me for promotions, I may just change my mind. 

Have you noticed it, too? Is Facebook punishing you for promoting your posts?

Posted by







Thompson Company, REALTORS
16910 Oak Hill Rd, Silver Spring, MD 20905
o: (301) 384-9177 c: (240)593-2860


Andrea is a REALTOR® based in Silver Spring, MD. She has enjoyed assisting buyers and sellers since 2004 and focuses on residential Real Estate in  Montgomery and Howard County, MD. Andrea is a proud mom and hobby decorator with a vintage soul. She always answers the phone with a smile, enjoys running and treasure hunting and is addicted to coffee.


 All photographs are my own and I'd like to keep it that way. All information is deemed reliable but not guaranteed.




Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Winston Heverly 08/15/2016 01:32 PM
Real Estate Sales and Marketing
Best Business Practices
Addicted to Active Rain
Facebook Fridays
promoting posts on facebook
is facebook punishing small business owners when they promote posts
no exposure after promoting posts on facebook

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Pamela Cloud, Listing Agent
Coldwell Banker Preferred - Media, PA
Serving Delaware & Chester Counties

A few months ago I experiemented with a free trial with an ad agency. The ad for my open house attracted over 7000 views. About 30 people registered with email addresses. Not one has responded to emails. Bottom line is that a local agents showed the house and ultimately brought an offer.  If you are looking to have more name recognition onf FB, then that's a different reason to promote, but do it regularly. I see other agents in my feed all the time so I don't think their ads are being supressed.  I also boost posts for my husband's unrelated business and it seems to work nicely although no direct correlation to sales.

May 24, 2016 09:52 PM #41
Terry McCarley
REMAX Realty Team - Cape Coral FL - Cape Coral, FL

I haven't noticed that so I am going to pay closer attention.  Facebook has been good for my business so I'm trying to take it to the next level.

May 24, 2016 10:47 PM #42
Jeanne Dufort
Coldwell Banker Lake Country - Madison, GA
Madison and Lake Oconee GA

This is a very useful post - I use a mix of regular and boosted posts, and had not noticed the pattern you pointed out.  I have one large farm under contract now to a buyer who first became aware of the property through a boosted post.  Don't always get that result, of course, but in this case I have the buyer's own statement...

May 24, 2016 11:14 PM #43
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Cyberspace and all its dynamics remain something that should be taught mandatory in all educational systems and courses.

May 24, 2016 11:53 PM #44
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I too hadn't noticed this . It is very concerning . I made the mistake of buying likes early on !

May 25, 2016 01:04 AM #45
Greg Mona
RE/MAX Platinum Living - Scottsdale, AZ
YOUR Local Real Estate and Design Resource in AZ!

This was a very timely post Andrea Bedard.  I see wild swings in the amounts of people reached just on non-boosted posts. I do know only a limited amount of people receive the post initially, then if it is being looked at and opened (links clicked, etc.) it seems to go out to more an more people. Still havent tried boosting a post, but if I ever do I'll definitely monitor it closely.  Thanks for the heads up!

May 25, 2016 01:36 AM #46
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Something to watch for certain. I think Tammy Lankford, hit it on the head-a lot if it has to do with how many of your followers are on line when you post. Facebook offers a lot of analytics to help you find peak times for your particular audience. Boosting the post shows sellers you are leaving no rock unturned.

I was in the hardware store yesterday: the owner is on FB a lot for his business. He asked me about one of my boosted listings, so I feel like boosting is working to get the word out. It was good to see a few 'Rainers have clearly gotten business from FB.

May 25, 2016 02:50 AM #47
Steven Brand
Hancock Mtg Partners - Stillwater, MN
NMLS# 261849

It depends on HOW you're promoting your listing.  FB has specific metrics they use (and they're updated all the time) to push your posts to people organically or if you promote it.  Knowing those metrics and how to use them to your advantage is how Facebook marketing folks are so valuable.  

I work with several LO's who have a direct mentorship with a FB Guru who points us in the right direction so we help our "agent friends" generate leads.  

FB is frustrating... but a game worth working hard at to understand better!!

May 25, 2016 03:28 AM #48
Pat Braithwaite
Braithwaite Realty - Marietta, GA

Thank you for the heads up. I am going to check with some techie friends and see if they know when and how things update.


May 25, 2016 05:01 AM #49
Jason Northcutt

Thank you for a great post, however I feel that it is inaccurate. If you use FB here and there your reach will never be what it should be. It is also based on the content and interaction with not just your followers, but also the settings you market to.

Last Friday, I boosted and open house I was holding on Saturday. I boosted shortly after 8 am and it ended on Saturday 3 pm. During that time it reached over 4,475 people and the video was watched 2,180 times. I just looked at the post (which is no longer being boosted) and it has a total of 5,241 people reached and the video has been viewed over 2700 times.

I followed that post up with photos and reached close to 900 people with out it ever being boosted and one the next day that has reached close to 800 people with out being boosted.

Prior to those I have a post with over 2,667 and another one with over a 3200 reach ... neither have been boosted ever.

My point being, it all depends on the content, when you are posting, and how often you post.

A lot of people feel that it is a waste. Since using my FB page (which was created in March) several buyers (with offers made) and several leasing clients, and my open houses I usually average 20 plus people in...with bout 20% saying they saw it from FB.

May 25, 2016 08:16 AM #50
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much for sharing your experience. 

Some of us need to learn more about the use of Facebook for marketing.

May 25, 2016 09:42 PM #51
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

Hey lady!  Congrats on the feature.  Facebook posting is a business and your reach will definitely get higher if you boost the post.  That's the point of the boost because now they are advertising it.  When you post regular, the posts don't show up in everyone's feed at regular intervals.  I can see how you would think they are "punishing" you, but they really aren't so to speak.  To get that many views, boosting is a great way to get a ton of exposure for your listings, etc.  I use a combination of both on my business pages.  Oh and by the way, "liked" you a long time ago :)!!

May 26, 2016 12:28 AM #52
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Initially I like it when people are turned off by FB ads etc. This tends to eliminate the oversaturation but now FB accomplishes this for us automatically. You can always spend money on the services of a FB guru. Or you can spend the immense time learning, testing and analyzing conversion rates. After that you need to spend the time and money on incubating, nuturing and staying top of mind with your data. Bottom line: if you do not have the ability to completely immerse yourself in this concept then stick with the old conventional methods of doing biz...

May 26, 2016 07:45 AM #53
Kim Stuart
Domino Research - Pleasanton, CA
Mobile wallet marketing consultants

I'm not saying that I agree or disagree with you, but you can't use that cover photo update as a comparison, that you have in your image -- there's no text there, no links, nothing but a photo update.  
That's not going to score well on the FB algorithm regardless of when you post it, since the potential for interaction is pretty slim.   

May 27, 2016 02:33 AM #54
Ricki Eichler McCallum
CastNet Realty - Corpus Christi, TX
Broker,GRI,ABR, - Your Coastal Bend Home Source

Just keep watching, this is an interesting topic and I sure would not put it past them.

May 30, 2016 09:40 AM #55
Stewart Jameson
Adamsville, UT
Estate agent wannabe

The only difference between post 1 and 3 is that in the first post you have a hashtag which instantly gives you some slight boost which explains why you have more views on it. The 3rd one wasn't demoted that may happen if you intentionally start asking too many people for friendship and write to unknowns. And your whole profile will be penalized not just a single post.

If you're looking for more organic impressions add hashtags everytime which are related to the topic (don't use more than 2) and use your own images. Upload the image, don't get it from a copied link, sharing your own content gives more outreach potential.
Videos are best - similar to uploading your photos but with videos. And I don't mean sharing a link with a youtube video but uploading a video file from your drive. Comine this with some nice hashtags and a shortened bitly link and you get some nice message + a potential to reach a good audience. Don't force things too much.
If you get a good response, boost your post slightly, if that gives even greater success, boost it once again but this time the heavy style.

May 30, 2016 08:01 PM #56
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I am generally a bit suspicious of those stats and try not to pay too much attention to them, just keep plugging away and the posts will get around.

May 31, 2016 03:43 PM #57
Lesley Wilson-VanGoethem
Innovative Realty Solutions Group - Winter Springs, FL
Residential Real Estate Broker Associate

Had noticed the same things!
Even with people liking or sharing the "reach" is decreasing.

Aug 19, 2016 10:33 PM #58
Amy Steele Realtor SRS CNE NHS
JP and Associates - North Richland Hills, TX
Live,Work,Play...North Texas Real Estate Group

There is some good advice here in these comments. Going to try a few and see about my reach. I don't think that I've noticed a difference so far in my boosts vs unboosted. I'm going to pay attention.

Sep 15, 2016 10:44 PM #59
Jocelyn Hernandez Irizarry
Punta Cana Lifestyle Real Estate - Punta Cana, DR
Punta Cana Golf & Beach Resort Properties

Interesting you picked up on that. I never noticed but now that I look at my page, I see what you mean. I thought people were losing interest and have been investing in more promo posts than before.

Oct 01, 2016 02:18 AM #60
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Andrea Bedard

M.A.; REALTOR® Silver Spring, MD and beyond
Ready to buy or sell?
Spam prevention

Additional Information