They Think You're Gullible. Take It Personally.

By
Services for Real Estate Pros with PropertyMinder, Inc.
https://activerain.com/droplet/4RRP

 


The following is another stirring guest blog post by our VP of Sales and Marketing, Tawd Frensley.

"If more than 90% of your business comes from referrals........

Then why on Earth are you worried about Google ranking, Website Traffic, and Internet leads?
Putting 100% of your time and effort into something that is less than 10% of your business makes absolutely no sense. 


The companies that call you to sell you Optimized websites are using long tailed keywords that no one searches (ex. Colorado Springs homes with a swimming pool under $400,000). 


That's the dumbest thing on the planet. Do not let companies with ill intent swindle you with their digital sorcery. I am personally sick of how they treat agents. As soon as you get your RE license, you become a target for their incessant nonsense. These companies think you are gullible. You should take this personal, I know I do.

If Zillow, Trulia, Redfin, and large brokerages are taking up every spot on the first page of Google getting millions of views each year, then what makes you think you can compete with them.

Why not do what they can't?
‪#‎Zillow‬ cannot reach out to your clients.
‪#‎Trulia‬ cannot make your clients feel valued.
‪#‎Redfin‬ cannot forge lasting relationships with your database.
But guess what? You can.

You can email everyone right now:
How are you? How is life and work going? I would love to catch up with you sometime.

You can do this because they are YOUR clients.
Instead of spending money in an attempt to get internet leads, spend a little time emailing, calling, and occasionally texting the people that know you, believe in you, and care about your success. 

Referrals are not accidental.
When you get a referral it means that your client thought of you first.
Why not get everyone in your database to think of you first? It's literally that simple.

The word RELATIONSHIP is in CRM for a reason.

‪#‎PropertyMinder‬ ‪#‎72Kmoreperyear‬ ‪#‎BrothersandSistersInRealEstate‬"

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Topic:
Real Estate Best Practices
Groups:
More Referrals: Strategies & Tips on Getting More Referrals
Out Of The Box!
Services for Real Estate Professionals
Marketing 101
Marketing Services & Tools for Real Estate
Tags:
trulia
zillow
google
search engine optimization
referrals
website traffic
search engine
redfin
originality
email marketing
reach out
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syndication portals
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Rainmaker
3,059,282
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

As someone whose business is 75% repeat and referrals, I love this post. You were really singing my song here!

May 24, 2016 04:18 AM #1
Rainmaker
385,875
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Thanks, Nina Hollander.
Great to hear from you, as always. We're glad to hear you can relate! 
How's your week going so far?

Hope all is well,
-Tim

May 24, 2016 04:35 AM #2
Rainmaker
3,059,282
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

PropertyMinder Inc. ~ good morning, Tim. My weeks is going fine--both quiet and hectic at the same time with a 3-day weekend coming up. I have your email from last week--just so busy with spring sales, haven't really had a chance to focus on anything else.

May 24, 2016 09:10 PM #3
Rainmaker
385,875
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Sorry for the delayed response, Nina Hollander.
Isn't it strange how life can go from extremely still to fast paced - on a whim, too?!

Thanks for confirming you received my email - would love to connect with you at some point to share more details. :)

TGIF - and have a safe and fulfilling Memorial Day weekend,
-Tim

May 27, 2016 03:49 AM #4
Rainmaker
1,488,058
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

It is a great point. I agree with you. They will never do as much as a personal touch everyone can do reaching out to those they already know. 

Jun 09, 2016 06:15 AM #5
Rainmaker
385,875
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Thank you, Inna Ivchenko! Always nice to hear from you. How's your June going so far? - Tim 

Jun 09, 2016 06:32 AM #6
Rainmaker
1,488,058
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Hi Tim! It is getting busy.  But i'm always available for more business:) Seems the more I'm in this business the more addictive i become! 

How have you been? 

Jun 09, 2016 06:34 AM #7
Rainmaker
385,875
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Busy is good. Just hope you're taking time to recharge your stamina, so to speak. A healthy (and lucrative) addiction, I'd say!

Busy here, too - helping folks left and right in their efforts to increase listings as we head into summer. Worthwhile conversations to say the least. :)

Jun 09, 2016 06:43 AM #8
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