Please Share in Support of Small Business - Blue Caribou Cafe

Mortgage and Lending with Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, NMLS #138061 MMCD #1141

Please Share in Support of Small Business



      This is not a real estate related post.  It's not mortgage related.  It's an "I'm sick and tired of giant corporations having big enough wallets to force small businesses to suffer, whether they're right or wrong" blog.  And I want you to share it.  Because the more people see it, the more people can react, offer support, and go after the big guy where it counts - their wallet.


Here's a link to the full story, which I'll give the gist of below:



     Basically, the Caribou coffee company (whose product I regularly purchase and enjoy...or at least, I did) has decided to strap a small business in Michigan with huge legal bills, a cease and desist, and a lawsuit, for having a brand too similar to the coffee company brand.  First of all - "Caribou" isn't a word that can be trademarked, it's an animal.  Second, here are the logos, you tell me - is there any confusing these (consider the context of a 1 location cafe with 11 Yelp reviews, and whether their brand could even possibly cause "irreperable damages", as the coffee giant contends)

Caribou coffee kills small businessblue caribou cafe











     To me, I see 2 completely different logos, with the only thing in common being the word "Caribou".  To me, this is a huge corporation saying "we have too much money for you to fight us", and using that preface to harm a small business.  



     This isn't the first time something like this has happened, and this isn't the last, but I'm sharing this to hopefully help WAKE UP these big companies, by saying I WON'T TOLERATE THIS.  As a consumer, we have power, and it's time we show it.  



     I personally won't be purchasing a single caribou coffee product unless this issue is resolved in favor of the Blue Caribou Cafe.  I will also be advising the family & friends that I've introduced to the coffee brand to refrain from spending another dime on their product, regardless of how good it tastes.



     Further, I'd ask that you share this, and refrain yourself from making any purchase from Caribou coffee, or their parent brand, JAB Holdings (JAB also owns Peets Coffee, which I previously visited on a regular basis, Keurig Green Mountain, Espresso House, Baresso Coffees, and others )



     Please share, both here & on social media, and let's help out a small business that by all indications doesn't deserve to be put in a situation where they need to pay a huge corporation thousands of dollars, or spend thousands of dollars to rebrand.  There's no need for it.  



     The only way to stop these things from happening, is to hit companies like JAB and their ilk where it hurts them, and in a language they understand - that of your money.  



     Personally, I won't be spending another dime on any of their products, Caribou or the others, unless this gets resolved.  THAT will be irreperable harm, and I hope enough people join me to the point where it hurts.


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. George Souto 05/24/2016 07:52 AM
  2. Debbie Gartner 05/24/2016 10:24 AM
ActiveRain Community
Michigan Benzie County Beulah
The Lounge at Active Rain
Posts to Localism
Dedicated Bloggers
Bartender, Make it a Double
caribou coffee
support small business
blue caribou cafe

Post a Comment
Spam prevention
Spam prevention
Show All Comments
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

John the big guys like to push their weight around with the little guys. I will re-blog this blog.

May 24, 2016 07:28 AM #1
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

This really is sad.  A few years ago, there was a similar case on here w/ a real estate firm.

I always thought trademark infringence depended on category and these are clearly 2 different categories.

May 24, 2016 10:22 AM #2
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I don't see any similarity and think it is terrible to try to cripple a small business like that. I haven't had any Caribou coffee and will make sure to stay clear.

May 24, 2016 11:05 AM #3
Linda Piper
Planatek Financial, Inc. - Westlake Village, CA


This treatment of Blue Caribou Cafe is unacceptable - I don't see any basis at all for an infringement complaint.

I normally buy the Green Mountain brand of K cups for our office and just did so today.  Tomorrow I will return the purchase and exchange for a non-affiliated brand.

Thanks for sharing!


May 24, 2016 12:21 PM #4
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I am really sorry for the owners of the cafe. I can't imagine why a large company would feel threatened by a local cafe.

May 24, 2016 08:32 PM #5
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


John Meussner

#MortgageMadeEasy Walnut Creek, CA 484-680-4852
Ask an Expert!
Spam prevention