What's My Ladd Park Home Worth? March 2016
- Properties active on the market: 26
- Single-family properties closed in March: 13
- Average sales price: $441,677
- Average list price: $429,773
- Sales price to list price ratio: 102.8%
- Average days on the market: 30
- Ladd Park absorption rate: 2 months of inventory (a normal or steady market would be 5-7 months; anything under 5 months of inventory is considered a seller's market, above 7 months is considered a buyer's market).
Ladd Park is experiencing an extreme seller's market. The list price to sales price is excellent and the average days on the market are low. Eighty-five percent of the sales were due to new construction. Sellers must remember that new construction will be your primary competition. Pricing your home right in the beginning will be crucial to securing a sale. Even so, with just 60 days of inventory, now may be a good time to list your Ladd Park home.
Wondering what your Ladd Park home is worth? Just click the photo below and you will receive your home valuation instantly. No more forms to fill out and then wait for a response. You receive the report in seconds.
While the housing market is quite good right now, buyers have become more particular than ever. Your home must be show-ready from the time it hits the market.
A recent National Association of REALTORS® survey revealed that 92% of buyers begin their home search on the internet. Properties heavily marketed there have a greater opportunity to be found by home buyers. This goes way beyond just syndicating your home from the MLS to portal websites.
Because so many buyers are beginning their search online, photography has become an important marketing tool for real estate agents. The best way to showcase your home is through the use of professional photography. It is by far the best place for your agent to spend his marketing dollars. Who cares if an agent produces fancy listing brochures? If buyers never get to see them, what's the point?
Sellers should always ask prospective real estate agents if professional photography will be used. If not, pick up the phone and call me. Don't let an agent tell you the Franklin housing market is so hot that professional photography isn't necessary. Guess what? No great photos, no showings. Plus, you'll likey sell your home for more due to the increased interest.
Additionally, the best way to bring attention to your Ladd Park home is to have an agent who is using the newest technology to get the word out about your home. This includes the use of social media and blogging, something not many listing agents in the Franklin housing market are doing.
We recently got a Ladd Park new construction home under contract. The buyer was looking for a one-level. Unfortunately, there weren't any existing homes on the market. This buyer found us through our online marketing for Ladd Park. This approach to selling homes really works.
Franklin Homes Realty LLC creates a single-property website. This site is used in all our social media and blogging venues. It is optimized to be found in the search engines. For example, this single-property website created for 1349 Jewell Avenue can still be found in the search engines.
Go ahead, Google 1349 Jewell Avenue, Franklin, you'll see it's still on page one of Google even though that house sold last year.
We began promoting 1349 Jewell Avenue before it was even listed. It sold in just 5 days for 99.6% of list price. That's the type of marketing you want for your Ladd Park home.
Given recent changes to the way our MLS sends out listing information to portal websites, it's important to have an agent who really understands how to agressively market your home on the internet. Not all agents are created equal. You will find that some agents have no internet presence at all. These agents hope their listings will be sold to local buyers. We give our sellers the opportunity to be found by a global market; buyers relocating to the Franklin area.
Buyers are searching for key features that your home may have. Unfortunately, the multiple listing service has a limited amount of space to promote your home. It's hard to convey all the features your home has in 250 characters. That's right, 250 letters. Not's not much longer than a Tweet on Twitter.
Blogging about your Ladd Park home's features brings that information directly to buyers in search of a home just like yours; no matter where they are in the country. Many out-of-state buyers find us from our internet content about our listings and the Franklin area in general.
Not convinced Franklin Homes Realty LLC leads the pack in internet dominance for Franklin? Let me Google that for you. As you can see from the results, our website www.FranklinTNHomesforSaleOnline.com ranks in several places on the first page of Google. We are the only local real estate company to do that. The rest of the spots are taken by portal websites and national brokerages.
This placement isn't due to ads. The only way to rank in these spots is by being recognized as an authority by Google in Franklin TN real estate. That is a very difficult thing to do for any brokerage, let alone, an independent brokerage like Franklin Homes Realty LLC.
Are you a buyer who has accidentally wandered on to this post? Click the photo to see Ladd Park homes for sale.
Clipart courtesy freedigitalphotos.net.
About Tammie White, Franklin TN REALTOR®
Tammie White is a REALTOR® and Principal Broker/Owner of Franklin Homes Realty LLC in Franklin TN. Tammie works with relocation buyers looking to purchase a home in Franklin and the surrounding Williamson County area. She understands the way buyers search for homes making her an invaluable asset to Franklin home sellers. Her website, www.FranklinHomesRealty.com, has become the premiere search tool for buyers moving to Franklin TN. She has been writing a real estate blog since 2009 and quoted in various publications including the LA Times, Skype.com, The Tennessean and Williamson Source.