Seminar Recap: A Little Bit of Effort Goes a Long Way
I had a wonderful time, as always, at my marketing seminar. For those who couldn’t make it, here’s just a taste of what I went over, so you can use them in your own business practices.
Don’t stall, make the initial contact. Follow up as soon as you can with a lead. The faster you reach out the better the return.
Leave it open, so they can open up. Always let the client talk first. You may be able to help them in more ways than they realize. Even if they’ve emailed you about something specific, when you make the follow up call ask them how you can help and then listen.
Show one house—no matter what. A lot of other agents, after finding out a client isn’t pre-approved or doesn’t meet criteria deemed “serious,” stop paying attention. I say, don’t ignore that opportunity. That client will remember you as someone that helped them when others had turned them away. You don’t have to go too far and show them all 10 houses they’re interested in. Tell them to pick their favorite.
Separate yourself from the competition. Use product knowledge, like what can save them money, their loan options and subsequently what types of properties they qualify for to set you apart. Customize their experience and let them know you’re looking out for them, not just the sale. Also, keep client folders and buyer info sheets. These will help you maintain accurate information that will put that personal touch on interactions with your clients.
These are just some of the things I went over in the seminar, of course there are more tips in store. Hopefully this little morsel will get you to come to my next one! Can’t wait to see you! Oh, and maybe Darby and I will have another Rap Battle for your pleasure ;p