Video killed the text search star? Nope, the text search star adapted!!

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Services for Real Estate Pros with ActiveRain

I have the utmost respect for Lenn Harley. I am convinced that she never ever leaves her computer. The degree to which she manufacturers post on ActiveRain borders on staggering. In fact, I have dreamed that she has a little factory of umpa-lumpas typing away and making maps all day long. And it's not just the shear volume......it's the quality of the posts. When I hear the call that ActiveRain should be featuring more 'hard core' real estate content, I usually think to myself, "well get ready for a BIG dose of Lenn Harley"

Over the weekend, she dipped her toe into a little fray that I had the good fortune of missing. (I was on a golf weekend with the boys). If you missed it, you can find it here, here, and here. We always talk about these sort of things after they play out, especially when one of ours is taken to task. (you'll have to read if you want the details). We decided that when it was all said and done, there were a lot of statements that were right, many that were wrong and a few that were just personal strategy decisions that don't really have a right or wrong answer.

One thing that I wanted to touch on, because it is near and dear to my heart is a contention that Lenn made about video. Here is what Lenn wrote:

Gadgets and Video. Another detrimental trend is the continued focus on non-Google friendly gadgets and platforms. If anything is going to diminish our Google juice, it will be the introduction of Google alien gadgets including video. Video is fun. Video is cute. Video is NOT Google friendly. The more bandwidth devoted to video and other Google alien gadgets, the less Google synergy ActiveRain will enjoy. Just because we can is no reason to do things.

I want everyone to understand something.......nobody KNOWS exactly what Google is going to do. Tomorrow, Google could say, "The world is flat, and if you have anything on your website that insinuates anything other than the world is flat, we are blacklisting you." Are they going to do that? Of course not.....but they could. People's best guesses (don't get me wrong, they are certainly educated guesses) are based on what they have seen in the past. People also make guesses based on patents that google file. But Google files a lot of patents!! And sometimes, (gasp!) they don't even file a patent, because someone else already filed it years ago and they just swoop in and buy them! (there is a rumor floating around they are flush with cash.......can anyone confirm this?)

The last thing I am is an internet history buff, but I'll bet there was a time when Google didn't index those bandwidth hogging images (pictures). Somewhere along the line, some really smart guy or gal at Google said "Hey, let's figure out a way to index images"..........and it was done. Which leads me to video............

Video is fun. Video is cute. Video is NOT Google friendly........YET!! (which isn't even totally true) There is a great article on SearchEngineLand that details the Google Universal and Google Video search products. You should go read it right now. The day is quickly approaching when Google WILL index video and integrate those results in the normal Google searches your clients use to find you. They will index it thoroughly. If they don't........someone else will, and that someone else will quickly become a leader in the Internet Search field. My guess is that if those rumors of Google being flush with cash are true, there is no way on this flat earth they will let someone else beat them to the punch.

So you can either choose to ignore video and focus on text, which will certainly bring you results (as it has for SOOOOO many to date) or you can decide that you are going to figure out how to incorporate video into your marketing plan now. If you choose the latter, you'll be in a pretty sweet position when Google decides that a video is worth at least 1000 words (and it will happen).

(I couldn't resist putting this video in......in has ZERO bearing on this conversation......but it might just be the cutest thing my kid has done so far.......and I missed it because I was down in Atlanta at the RETechSouth Conference...........and yes, that's him at center court!)

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Bob Stewart
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Rainmaker
1,462,181
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info
That's a great story about Kelan!  What a lucky little tyke.  Nice souvenir video they put together for you.... go Sonics!
Apr 29, 2008 03:19 PM #57
Rainer
350,570
* Rate A Home
Rate A Home - Saugatuck, MI

Bob, neat ThemThem to Lenn and especially your son. What a rock star he is! He handled it well, most little guys would have been terrified of the mascot! Where was his Active Rain shirt? LOL

Thanks for sharing with the Group.

Apr 29, 2008 03:34 PM #58
Ambassador
890,730
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Garrett does knuckles with Thrash all of the time... of course we also had Thrash at his birthday party last week... but he hasn't made it out to game ice yet... give him time.

Google is returing videos in searches now.   

Apr 29, 2008 03:37 PM #59
Rainmaker
273,464
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI
Bob. Bob. Bob. Now I have to get good with video too. It never stops. My head hurts!
Apr 29, 2008 04:18 PM #60
Rainmaker
655,832
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes
We'll get there, but right now we aren't videoing. There is only so much time in the day to do all the techie things we need to do. But we appreciate the info and the push to go in that direction.
Apr 29, 2008 05:31 PM #61
Rainmaker
304,710
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA
Thanks Bob!  Love the story!  Miss the baby.  I adored Ray Allen.  I'm not "over it".
Apr 29, 2008 08:09 PM #62
Rainmaker
304,710
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA

P.S.  Come over and video Amanda and me DDRing to Video Killed the Radio Star.

Apr 29, 2008 08:10 PM #63
Rainmaker
1,045,533
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate
Bob I would have to agree with you on the indexing of videos. The day will come when this will happen. It has become too popular already. Just like blogs have become a big part of search engine results so too will video.
Apr 30, 2008 12:05 AM #64
Rainmaker
698,837
Brian Block
RE/MAX Allegiance, Managing Broker/Branch Vice President - McLean, VA
Northern Virginia & D.C. Real Estate

Bob, I think it's fairly apparent that Google has big things in store for video.  After all, they bought YouTube!  Duh.

The video of Kelan is great. 

Apr 30, 2008 12:19 AM #65
Ambassador
2,665,843
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services
Bob- Video is here to stay. Google just allowed video google adwords. They would not have done that if they do not consider video as valuable and they are all about being in control of the internet and want to stay on top, so you bet they will figure out a way to index video. They are working on it right now and they have even been able to set up the spiders to read flash, which was not able to be done before. Google will give value to video. They would be stupid not to and they would only be allowing someone else to dominate that area. They are not going to let that happen!:) 
Apr 30, 2008 12:07 PM #66
Rainer
150,370
Steve Homer
The HBH Group (Keller Williams affiliate) - Round Rock, TX
It has been a long weekend for me, Bob as I had read and ruminated over Lenn's post and had my concerns with the content, not that it was wrong at all, but just that I do what is best for the AR community and myself as well on this new-found wonderland that I dearly love.  I appreciate your post here and am glad that someone at AR at least chimed in on this topic.  I have become the king of widgets and was a little worried that this was a bad path to take.  You guys feel free to "thump" me if this is a problem for the community and the site as well.  Thanks!  Steve
Apr 30, 2008 12:16 PM #67
Ambassador
686,008
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

Steve,

With the widgets, one thing to consider is the performance of your specific page as the widgets load. It may not be a bad idea to look at your page from the eye of a consumer (which might mean considering different download speeds and different browsers).

If certain widgets are taking forever to load (or sometimes it is combinations of widgets that cause an issue) then you may want to prioritize which ones you are getting value from and get rid of the others. 

Apr 30, 2008 12:48 PM #68
Rainer
50,846
Heather Rankin
Rankin Realty at Lake Powell, LLC - Page, AZ
Lake Powell Real Estate

Bob - Thank you for the insight. As someone who is kind of late to the blogging platform after having run a couple of static pages, I find myself learning all over.  Living in the proverbial middle of nowhere, video has problems because of our "wonderful" internet connection. However, it is coming to a place where it will be expected, me thinks.

Speaking of the middle of nowhere: Thanks for helping me get the other small, out of the way towns in the high, wind-blown deserts of Southern Utah listed!

Apr 30, 2008 05:54 PM #69
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"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Hi Father Of Kelan... (I think I just nailed that nickname we've been talking about :)

Okay...This Comment is rated PG :)

First of all ... I don't give two craps or three what folks say about video. I go with my gut instinct and so far that seems to work just fine for us :)

The numbers, the charts, the opinions don't mean diddly squat in my world. In my world I'm looking for results.

I have already seen the power of video marketing. Thanks to Hubba (Jeff Turner) we were making videos before it became the thing to do. The results have been amazing.

I can't put a price on the listing appointment where all the Seller wanted to do was watch our videos.

And yes. We walked with the listing as a result of video marketing in front of a Seller.

Hmmm....I guess I could put a price on that :) 

Now for the real reason I'm here...

That little Bugger of yours just keeps getting cuter and cuter and cuter.

I pray for the day when I can pinch those little cheeks of his. My God...He might actually be "too" cute :)

Thank you so much for sharing "The Active Rain Baby" with all of us :)

TLW...ROAR!

May 02, 2008 09:10 AM #70
Ambassador
556,968
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Oh...

By the way...I didn't read any of the comments. I wanted to share my...

Untainted thoughts with just you :)

TLW...ROAR!

May 02, 2008 09:15 AM #71
Ambassador
556,968
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Father of Kelan...

It's a good thing I'm not sitting on pins and needles waiting for your reply :)

P.S. Can't remember the dollar ladies name. Neither can Blog Boy. We so wanted to share that with you :) I would have sent an e but I don't get points for that :) Did I really just say any of this? :)

TLW...ROAR!

May 07, 2008 10:15 AM #72
Ambassador
686,008
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

TLW,

If all goes according to plan.......I might just be bringing that little bugger with me in Nov. to Orlando for the NAR convention........so you may just get to pinch his little cheeks in the not too distant future. We'll see......... :-)

May 07, 2008 10:18 AM #73
Anonymous
Anonymous

Bob, cutest video in the world...I promise. Great way to end the post....video rocks! I enjoyed the video way more than the debate. Thanks for sharing! Your son is gorgeous! Made my day, I promise!

May 16, 2008 01:08 AM #74
Ambassador
628,086
Jeanean Gendron
The Address Realty - Redding, CA
Specializing in Selling Unique Properties

Opps....forgot to log in. I encountered a small bug and it wouldn't let me post or comment. I finally figured out that I needed to log out and log back in....but forgot the last part. You knew it was me anyway!

May 16, 2008 01:11 AM #75
Rainer
86,689
asdf zcxv
Keller Williams Realty - Ann Arbor, MI
Ann Arbor Area Real Estate

OMG he is just too cute.  my kids would have screamed at a big fuzzy thing playing with him like that.  I'm talking about when he was 10 too (just kidding about the 10 thing).  That is adorable and he must be very content to be so happy with such a furry creature holding him.  How cute!!!

May 28, 2008 06:56 AM #76
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