Overcoming Tactical Addiction - ActiveRain Contest Entry.
Overcoming any addiction is tough. I find it easier to "JUST SAY NO!" to everything. Well, maybe not everything but certainly most things. Especially those that make demands of my financial resources.
By the time you get your real estate license it doesn't take long to realize that there are no shortage of people trying to "sell" you.
Websites, CRMs, leads, lead gen, marketing material, widgets, apps...
It's certainly easy enough to spend far more than you make trying to make just a little more. Searching for that Secret Sauce that will make you more productive, get you more leads or earn you more referrals can be an addiction in and of itself.
I'm not a very good resource for helping you determine which of these tactics actually pays dividends. My toolbox remains limited to a website, a blog within my site, a blog on ActiveRain, social media and networking.
In the spirit of the contest, 3 Things That I Have Previously Eliminated from My Tactical Toolbox are:
1. I have eliminated the practice of General Real Estate. I no longer look far and wide for leads. My marketing efforts are targeted. I maintain a narrow geographical focus and I have identified a niche that is under-served.
2. I have eliminated the "real estate voice". I have embraced my own unique style in communications. I no longer feel the need to sound like, look like, or behave like the "typical real estate agent".
3. I have eliminated assuming the feeling of personal responsibility for the decisions and actions of others. The blame game is common within the real estate transaction, I refuse to allow myself to be drawn into it. Clearly, I'm not perfect and I have no trouble accepting responsibility for my own actions but I'll let everyone else carry their own baggage.
As a little bonus, here are 3 Things That Won't Be Eliminiated from My Tactical Toolbox:
1. ActiveRain (in fact, the more I avail myself of the platform the better my business performs)
2. Anything that is FREE. Education, webinars, social media, MailChimp...there are many RE gurus out there that host free webinars and put out great YouTube videos that will keep you busy with implementing fresh ideas and perspectives without spending a dime.
3. Continued development and improvement of my own website. New and fresh content is imperative in achieving organic SEO.
If you have a TACTICAL ADDICTION that you need to overcome, I'll be your INTERVENTIONIST.
*blog Image Courtesy of Danilo Rizzuti at FreeDigitalPhotos.net