Overcoming Tactical Addiction-Contest Entry

Real Estate Broker/Owner with DRA Homes | Cobb County Real Estate GA BrokersLicense# 277342

Overcoming Tactical Addiction - ActiveRain Contest Entry.

Overcoming any addiction is tough.  I find it easier to "JUST SAY NO!" to everything.  Well, maybe not everything but certainly most things.  Especially those that make demands of my financial resources.

By the time you get your real estate license it doesn't take long to realize that there are no shortage of people trying to "sell" you. 

Websites, CRMs, leads, lead gen, marketing material, widgets, apps...

It's certainly easy enough to spend far more than you make trying to make just a little more.  Searching for that Secret Sauce that will make you more productive, get you more leads or earn you more referrals can be an addiction in and of itself.

I'm not a very good resource for helping you determine which of these tactics actually pays dividends.  My toolbox remains limited to a website, a blog within my site, a blog on ActiveRain, social media and networking.

In the spirit of the contest, 3 Things That I Have Previously Eliminated from My Tactical Toolbox are:
          1.  I have eliminated the practice of General Real Estate.  I no longer look far and wide for leads.  My marketing efforts are targeted.  I maintain a narrow geographical focus and I have identified a niche that is under-served.

          2. I have eliminated the "real estate voice".  I have embraced my own unique style in communications.  I no longer feel the need to sound like, look like, or behave like the "typical real estate agent".

          3.  I have eliminated assuming the feeling of personal responsibility for the decisions and actions of others.  The blame game is common within the real estate transaction, I refuse to allow myself to be drawn into it.  Clearly, I'm not perfect and I have no trouble accepting responsibility for my own actions but I'll let everyone else carry their own baggage. 

As a little bonus, here are 3 Things That Won't Be Eliminiated from My Tactical Toolbox:

          1.  ActiveRain (in fact, the more I avail myself of the platform the better my business performs)Blogging for Cash

          2.  Anything that is FREE.  Education, webinars, social media, MailChimp...there are many RE gurus out there that host free webinars and put out great YouTube videos that will keep you busy with implementing fresh ideas and perspectives without spending a dime.

          3.  Continued development and improvement of my own website.  New and fresh content is imperative in achieving organic SEO.

If you have a TACTICAL ADDICTION that you need to overcome, I'll be your INTERVENTIONIST.


*blog Image Courtesy of Danilo Rizzuti at FreeDigitalPhotos.net

Posted by

55+ Realty Advisor  MyMomentumTea.com Logo 

Jenna Dixon
Associate Broker

55+ Realty Advisor | Accredited Buyer Representative |
Certified Skilled Negotiator

DRA Homes Real Estate

Email: JennaDixon@Outlook.com
Direct: (770) 374-4230

DRA Homes Real Estate
An Affiliate of Maximum One Realty Greater Atlanta
5041 Dallas Highway, Suite 700, Powder Springs, GA 30127
Office Phone: 770-919-8825 ext. 318





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Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

When I made the decision years ago to start going forward with all of my tattoo's I eliminated the need to look like and act like every other real estate agent/broker. I am who I am and I don't apologize for it. I know there are some homeowners that won't work with me because of how I look but there are other who will work with me because of it so it all balances out. 

May 31, 2016 12:57 AM #1
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Jenna, I liked reading this post.  I don't put any energy into general real estate unless it is something that impacts all ... like HOA documents.  I'm all about telling stories now ... making a connection with my voice - not the blah blah blah of bland and boring.   I still do, from time to time, feel responsible when my client is impacted someones stupid.  I feel like it is my job to protect my clients. Sometimes we just get hit with stupid ... then I go into triage mode. 

May 31, 2016 02:23 AM #2
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Jenna. Very well done post, the most important for me is the blame game. It is so destructive and why there is this need to blame others is crazy.

May 31, 2016 10:42 PM #3
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

I like the way you look at things Jenna Dixon and will be doing a better job at #3

May 31, 2016 11:18 PM #4
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