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My Biggest Mistake - Branding The Broker.

By
Real Estate Agent with Bucci Realty, Inc. BK3064647

The June Challenge involves admitting your biggest mistake in real estate.   Well, since I have made lots of "biggest" mistakes this one surfaced after reading Tammie White's post about her biggest mistake goes well with my own biggest mistake.

Any successful real estate agent must have an Internet presence. 

And one of the greatest resources, when it comes to an Internet presence, is the SEO power generated by blogging - especially on ActiveRain.

The light did not come on as quickly as it should have back then when I had a broker tell me, as I was being hired, "we want your blogging power."

For some reason I took that as a compliment...when I should have taken it as was a wake up call!  

Anyone who has been blogging for more than a few months should be able to vouch for the Google juice that can be generated by consistent information rich blogging. 

Here are two key milestones in my ActiveRain blogging journey.

  1. I posted my first ActiveRain blog entry on March 31, 2007.
  2. I posted my first ActiveRain blog entry as Waters Realty of Brevard, LLC on February 23, 2014.

That was seven years of blogging for another broker..."we want your blogging power."

So, just as Tammie White, says get a good website, I suggest you blog as well to promote yourself.  

In the end the real estate business is all about you providing a service and promoting your personal brand - not some brokerage.

 

 

 

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Posted by

Gary L. Waters, is a Florida licensed real estate broker associate with Bucci Realty, Inc. in Melbourne, Florida.  

 Call or text me directly at 321-693-3850.

 

 

 

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Comments(19)

Steve Saretsky
Sutton - Vancouver, BC
Innovating the Real Estate Industry

100% does not matter much about your brokerage. People hire YOU. I've switched brokers 3 times in one year before. Thankfully always branded myself :)

Jun 01, 2016 06:03 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Gary, YIKES ... wake up call indeed.  You are home now ... blogging for Waters Realty.  Yes, we need to be beating our own drum ... blogging!!

Jun 01, 2016 06:55 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Steve Saretsky - True. Early on I had this mistaken view of being part of a team working together!  I think it was a carry over from my days in the Navy!

Jun 01, 2016 07:00 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Kathleen Daniels - Thanks. Yes I am...finally!

Jun 01, 2016 07:01 AM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

I actually tell this to all of my agents. I encourage them to blog but not for my brokerage's sake. I tell them to blog for their own clients and internet presence. I don't even care if they mention Zion Realty. 

Jun 01, 2016 08:12 AM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

I suspect you are not alone in doing this, but kudos to you for finding your way and branding YOU! 

Jun 01, 2016 10:57 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Nicole Doty - Gilbert Real Estate Expert - I like your style...my kind of broker!

Susan Haughton - Thanks. I am sure I am not alone!

Jun 02, 2016 01:33 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Hi Gary.  This is an important lesson that many of us took quite some time to learn.

Jun 02, 2016 08:49 PM
1~Judi Barrett
Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

So glad you woke up and now blog to promote yourself!

Jun 03, 2016 07:49 PM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC ,  I guess they knew what they were doing.

Jun 06, 2016 11:10 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Larry Johnston - Yes, they did.  More importantly, I didn't recognize it at the time!

Jun 07, 2016 03:41 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Judi K Barrett - Thanks.  Eventually we all wake up although it took me a little while!

Jun 07, 2016 03:42 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Gabe Sanders - Yes sir, I was a bit slow but now I hope to be on the right path!

Jun 07, 2016 03:43 AM
Susan Laxson CRS
Palm Properties - La Quinta, CA
Realtor in San Diego, CA & Naples, FL

Gary, a very valuable lesson indeed! We should all be selling ourselves and not a brokerage, who doesn't always have our best interests at heart. You "woke" up just in time!

Jun 09, 2016 11:13 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Susan Laxson - I wonder how many bloggers out tehre are still blogging the brokerage.  I do see brokers "blogging" their agent's accomplishments (listings) which is good.  After all, here in Florida the broker owns the listing not the listing agent!

Jun 13, 2016 01:50 AM
Lee Davenport
Sandy Springs, GA
Learn With Lee: Real Estate Coaching & Consulting

Gary, so sorry to hear this!  Similarly, I was asked to blog for my previous brokerage but they paid me to do it because they recognized I was helping to build their exposure.  And to your point, I made an effort to still keep blogging on my own because I didn't want to lose momentum.

Jun 14, 2016 12:54 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Well that is interesting that the broker actually said it. This is a good lesson learned, Gary.

Jul 07, 2016 12:55 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Debbie Reynolds - Yes I was surprised but it did open my eyes!

Jul 12, 2016 12:12 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Lee Davenport - Thanks. That was nice that they recognized your talent and paid you as well. Have a great day!

Jul 12, 2016 12:13 AM