Low Quality vs. High Quality Content - Smart Blogging

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing


Google is BIG on high quality content.. I mean really big on it. Which is good. So many SEO companies use outsourced Internet marketers in India and other overseas countries as their main content source, so all the content is spun (same information, worded a little differently), has poor grammar and multiple misspellings. This is low quality content and no one wants to read it. If the same image, same content and same information is across numerous websites, Google will track it down and shoot it; (organically speaking). Low Quality verses high quality content

To really get that high quality content that Google is looking for you either have to pay a reputable company to write it correctly for you or do it yourself. I can't tell you how many people I have told to write something, anything, from their own perspective because people know when you are just regurgitating information. If it can be found online, it's already been talked about. And I'm sure this information right here has been talked about before but it's from my perspective. It's real and informative. Not spun from 25 other articles that are similar.


What type of information is Google looking for?

It all depends on your client. What is your client looking for and what kind of leads are you looking to get? Are you really providing valuable information to your clients on a daily, weekly or monthly basis? Is this something that they would share or tell their friends and family about? Are you a trusted site and can they trust that the information that you are providing is accurate and relatable to what they need? Are you even talking to the right audience?

Google wants what the people want; authoritative information that gives the user a great experience while they are on your webpage or website AND info that's clear, concise and answers a question. Having images, video, and breaking up the content into sizable chunks, all help the reader answer a solution or solve a problem.

If you're simply providing a wall of words and nothing more than text, people may skim over the information and then leave quickly. You have to give them more information so that they click from one page to another collecting more information and trusting your website more and more. You can do this  by providing funny or interesting images, informative yet short videos about you, the business, how you're going to solve their problem or exciting news your area. Break up walls of words with heading tags, outlines, colorful snippets and quotes.


Adding Value

All of these things add to the value and  authority of your website, your company and yourself. This type of content is the kind that gets linked from other places and shared across social media such as Google, Facebook, Twitter, Pinterest, Instagram, Linkedin and other social media outlets. As long as your reader can trust you to provide them accurate information, they will come back to you for more information on a particular topic and if you provide them a plan and call to action, they can't help but respond.


Quantity Over Quality

Google wants high quality content and that doesn't necessarily mean quantity. You might have a few websites or blogs but it doesn't mean that you need to saturate them with low-quality content just to blog every day or every week. Sometimes you'll have a lot to say and other times you'll simply deliver the message and get out -  and that's okay. Make those quality content pieces really count by spending the extra time making them great!

Read more on SEO Marketing

*Can People Understand What You Do in 5 Seconds?

*Is Your Blog a Virtual Mess?

*Why URL Structure is So Important in SEO

Need High Quality Content? Contact Us for a Free Free consultation SEOConsultation:

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Lise Howe 08/01/2016 11:25 PM
  2. Tony and Suzanne Marriott, Associate Brokers 06/01/2016 11:15 PM
Real Estate Sales and Marketing
seo marketing
content marketing

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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Tammie - many things have been discussed but what is your perspective and why should people read you.  That, I think, is the key to good content.

Jun 01, 2016 11:47 PM #18
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Your explanation about what Google wants is spot on Tammy the Google Queen

Jun 02, 2016 12:00 AM #19
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Good info. You state "quality over quantity."  I was thinking (incorrectly, I suppose) that its all about having long articles.

Jun 02, 2016 12:49 AM #20
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Hi Tammy Emineth your assertion that Google wants quality posts cannot be argued. They do, but they don't have people reading all these posts. They use algorithms to do this. So what determines quality? The number of "hits" and the number of comments. That is why ActiveRain works so well for SEO.

Bill Roberts

Jun 02, 2016 12:51 AM #21
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Tammie,  I am delighted to see this post is Featured. A big shift for me in my writing is telling a story. People relate to real life stuff.  It takes me a little longer to write my posts and pages ... a lot of thought and research goes into it.  

Jun 02, 2016 01:53 AM #22
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Great post Tammy!  I understand the need for quality content, but a lot of information out there on this subject says posts need to be much longer than I would write. If a post is too long, I tend to move on. I don't write long posts because I don't like reading long posts. If this is hurting me, that's ok with me.

I believe in writing quality and have never worried about quantity.

Jun 02, 2016 05:40 AM #23
Susan Laxson CRS
HomeSmart Professionals - La Quinta, CA
Local Knowledge & Global Network

Tammy, I enjoyed reading your post and totally agree on quality over quantity. Always a good reminder to make sure we are servicing our client base with valuable information in our own words.

Jun 02, 2016 10:28 AM #24
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tammy Emineth - the reason Google is successful - and #1 search engine is - they understand what is best for people who search.

And the reason I love your posts is - you teach us what is best that brings us closer to what Google wants....

Jun 02, 2016 02:59 PM #25
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent information.  Thank you!  I'll put that to better use in my posts.

Jun 02, 2016 03:54 PM #26
Carolyn Crispin
Keller Williams Tri-Lakes - Branson, MO
Crispin Team Sells Branson Homes Land & Commercial

So many times I see blog posts or web info which is so "cookie cutter"  and becomes boring quickly. If you live in an area, you have a personal insight to that community: best italian restaurant, best walking trail, dog walk path, best golf course,etc that is unique your own perspective

Jun 02, 2016 10:04 PM #27
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Tammy Emineth  People are looking for information  if they can find what they are looking for great if not they leave plain and simple . Throwing in a short video always helps .

Jun 03, 2016 01:28 AM #28
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Sometimes we need to put ourselves in their shoes, and get online and do a search... and see what grabs our attention.

Jun 03, 2016 08:35 AM #29
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

Good information. I agree.  I spend time writing high quality, useful, educational information on my blog and it is attracting organic backlinks that help boost my SEO.  I categorize my blog posts to make it easier for readers to find what they are searching for.

Jun 09, 2016 02:46 AM #30
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Hi Tammy Emineth I'm back. Lise Howe re-blogged this post, so maybe you will get a little more exposure. I hope you do.

Bill Roberts

Aug 01, 2016 11:32 PM #31
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Tammy Emineth ,  Congratulations on your Featured blog.  I can see why!

Aug 02, 2016 01:54 PM #32
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks Tammy, not sure where I rank on the quality spectrum, but enough of my stuff seems to do well enough and I find at least a few of mine ranking well on Google each time I check.

Perhaps with this advice I can do better in the future.

Aug 06, 2016 04:33 PM #33
Peter Mohylsky
PrimeSouth Properties - Santa Rosa Beach, FL
Let me help you find your path to the beach.

Tammy you seem to be the expert on seo.  We need to chat.

Aug 06, 2016 09:37 PM #34
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

Tammy, Thank you for sharing this valuable information! Have a great Friday!

Aug 17, 2016 11:50 PM #35
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Tammy Emineth Great information on what Google wants.  I don't enjoy reading canned posts or comments so I don't see why anyone else would either.

Aug 29, 2016 08:27 PM #36
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Tammy Emineth always, always...you've got great information we can all use and learn from!

Thank you and Happy Holidays!


Dec 21, 2016 08:13 PM #37
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