The challenge you face in making a real estate listing is right in the name itself: Listings. By definition, your property will be displayed in a list (in either online or print) among other ads that are trying to do the exact same thing you are.
When human eyes see a series of listings, they immediately go into “Just the facts, please” mode and start scanning for the things that will jump out to them. This means they’re only looking at price, location, neighborhood or the picture. That’s your small window to grab them.
So let’s take a look at 4 things you can do to make sure a homebuyer’s eyes stop scanning and stay locked on your real estate listing.
Spend the Time to Make Them Stand Out
The minimum effort will get the minimum results and attention. You should spend the time to teach yourself how to write compelling real estate listings, and figure out what words people respond to. Take them seriously, and really think about how to describe the home in the best possible way to showcase its best features.
Give the same amount of effort to the visuals. You need to combine expert home staging with professional photography to capture your audience’s attention when they’re scrolling or flipping through other real estate listings.
Just because you can shoot high-quality pictures on your iPhone doesn’t mean you will. Blurry, poorly frame and unprofessional looking pictures will turn people off immediately and send them to the next ad.
Create a Landing Page or Blog for Your Real Estate Listings
This helps you in selling this property to human beings, as well as search engines. This shows people that this house is worth all the effort you put into building a page/blog for it, while giving it an online presence.
“A dedicated post or landing page for a listing can help you build a robust marketing campaign for a property (beyond just the listing page),” advises real estate marketing expert, Sandra Manzanares.
“Add more in-depth descriptions, photos, video, and information about the area to better pitch the property, and optimize the post with hyper-local keywords, address names, and property type keywords to attract organic traffic. Share your blog with your network as you would a regular blog post.”
Add Videos to Your Real Estate Listings
Give your property the virtual tour treatment to take homebuyers inside the home and show them what it really has to offer. Videos are great, interesting, shareable, and really show the seller you’re serious about this home.
“Did you know that 73% of homeowners say they’re more likely to list with a realtor who offers to create a video for them, but only 4% of agents put their listings on YouTube,” said communications expert, Jess Maria.
Like your photos, make sure these videos look amazing. So either hire a professional or get a good camera and become really good at shooting them yourself.
Make Sure You Have Printed Takeaways at Open Houses
Put together a little bundle that gives your open house guests all the required information (floor plan, area comparables), while also using all of your professional photos to remind people how amazing this place is.
Also, always put your business card front and center, so they can quickly get in touch with you for the next step. Never send them away empty handed!
Real estate listings are an art AND a science. So invest the time it takes to make them stand out with great words and pictures, while giving them a strong online presence with videos and a first rate open house takeaway package.
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