10 Great Pinterest Board Ideas for Realtors

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Popular social media platforms like Facebook, Twitter and Instagram can be great ways to both connect with clients and generate new leads.

But…what about Pinterest?

When you think about Pinterest, some of the first things that come to mind may be recipes and DIY craft projects, but did you know that Pinterest can also be a great resource for Realtors®?

It’s true.

Pinterest for Realtors® looks a lot like creating fun boards (something that, let’s be honest, you probably already do!) and centering them on specific areas, interests or styles that might appeal to potential clients.

The end game?

Potential clients will find and follow your Pinterest boards for inspiration, and, since they’re most likely in the market for a home in your general area, will likely turn to you for their real estate needs.

Pinterest for Realtors® : 10 Ideas to Get You Started

Are you ready to start creating your own Pinterest board? Take a look at some of these great ideas below to start getting ideas!

  1. Dream Homes in _____

Create a board focused on dream homes in your specific area. The key here is the specific area – you don’t want to just create a general “dream homes” board. Instead, be super area specific and target your real estate area to get more local potential clients interested.

  1. Home Renovation Ideas

People who are looking for Pinterest boards about home renovation ideas are likely looking to improve the resale value of their home, which in turn could mean that they are getting close to being ready to sell. Provide them with a great Pinterest board to follow and you’ve already got a lead!

  1. Dream Kitchen

Everyone wants a dream kitchen – it’s often one of the first rooms that people look at when home shopping. Create a Pinterest board centered on dream kitchens to spark inspiration and also leads by including images of actual kitchens in homes for sale in your area.

  1. Family-Friendly Home Ideas

Family-friendly homes are very important to many people. Make things easier for them during the home search process by creating a Pinterest board full of ideas. And if you have a listing that is particularly family-friendly, include photos on your board.

  1. Ideas for Staging Your Home

Again, if someone is looking for advice on staging a home, they are likely looking to sell the home they are currently in and buy a new one. By creating a board of staging ideas, you’re setting yourself up to get a lot of leads that are motivated and ready to sell/buy.

  1. Condos/Townhouses/Luxury Homes in _____

Pictures are worth a thousand words, literally. You can describe a home in great detail, but pictures are usually what cause a potential buyer to become interested. In order to capitalize on this, try creating a board that’s all about condos, townhouses, homes, etc. for sale in your specific area – and be sure to include pictures!

  1. Parks, Recreation, and Trails in _____

Sometimes it’s not so much the home that sells, but the area surrounding the home. If your region has great parks, recreation activities or trails, create a Pinterest board focused on those activities. You may just get someone interested in the area, which could turn into a real estate lead.

  1. Curb Appeal for Homes

Looking to improve curb appeal is another sure sign that someone is looking to sell a home. Create a board with curb appeal ideas to help them in the process and you may just land yourself another hot lead that is ready to sell very soon.

  1. Easy Home Organizational Ideas

People are always looking for new ways to organize their homes. If you’ve come across some good ideas for doing so, be sure to pin them on a specific Pinterest board. With the high number of searches, potential leads are bound to stumble across your board.

  1. Summer/Winter Activities in _____

Similar to parks and recreation, if your area has specific summer or winter activities that are really amazing – great beaches, mountains for hiking of skiing, lakes for boating, etc. – be sure to promote them, as this could help draw in more potential home buyers.

So, now that you have some ideas, it’s your turn! Start creating your very own real estate Pinterest boards today!

Don't forget about your print marketing as well - get postcards, thank you cards and more here today


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 06/28/2016 07:00 PM
  2. Ginger Harper 06/08/2016 07:08 AM
Real Estate Sales and Marketing
Real Estate Rookie
Marketing 101
online marketing
social media for real estate

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Lori Webster
Home Smart Premier - Fountain Hills, AZ
REALTOR Sharing Fountain Hills, Scottsdale & more

Thank you for this article. I love Pinterest but am sure I don't do it effectively.  I will do a better job at it now. Thanks again for posting! 

Jun 07, 2016 10:40 PM #20
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

We are having a monthly marketing series at my Women in Business ingorganization that is informing us on ways to use social media including Facebook, Twitter, Pinterest and Linked In. It is amazing all the resources out there that we can be using and it is free. I feel like I need to hire a college student who is saavy with this forum to keep me updated!

Jun 07, 2016 11:51 PM #21
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Pinterest...well no time for that but I can see how it would be a good marketing tool for an agent.  I see the need for a social media marketing person!

Jun 08, 2016 12:01 AM #22
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Nadine Larder ... I've been on the Pinterest bandwagon now for quite a while and totally agree with your assessment.  It can be a VERY handy tool to have in your marketing toolbox.  You provide a great sample of the topics and ways agents can utilize Pinterest's popularity.  I'll definitely look for you on Pinterest ... and hope you'll do the same for me!  


Jun 08, 2016 01:20 AM #23
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Pinterest is a fun way to interact with others and a good way to learn about things.

Jun 08, 2016 04:48 AM #24
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Hmmm... I've never even visited Pinterest. Perhaps I should take a look - and not assume that it's all about recipies and artsy craftsy stuff. 

Jun 08, 2016 05:07 AM #25
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks for Pinterest tips and congratulations on your feature recognition.

I hope you will follow my boards on Pinterest.

Jun 08, 2016 05:44 AM #26
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I have scheduled a June 29 reblog of this post.

Jun 08, 2016 05:48 AM #27
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

We are very active on Pinterest but have yet to see any business come of it. Have you had any potential leads approach you because of your activity Pinterest?

Jun 08, 2016 08:57 AM #28
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

For anyone who wants to see just how powerful Pinterest is as a traffic source I will let you look into my Google Analytics for my blog Maximum Real Estate Exposure for the last 30 days. As you can see it is the #1 traffic source by far with over 5800 visitors!

Jun 08, 2016 10:04 AM #29
Gerhard Ade
RSVP Real Estate - Seattle, WA
What sets me apart, will set you apart.

"If you are looking to increase traffic to your site there is NOTHING that will beat Pinterest and that includes Facebook."   Bill Gassett writes. I found Pinterest's login procedures and posting interface the most confusing of any social media platform.  It's a pain but perhaps it's worth it.

Jun 08, 2016 10:33 AM #30
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Gerhard Ade what did you find hard? It is super simple to me. All you do to pin is pick the board in which you want to see your pin appear.

Jun 08, 2016 10:52 AM #31
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Nadine Larder - this is one of the sites that I usually give the least priority - and it seems this is one of the best ROI!

Thanks for sharing these boards - and Bill Gassett - thanks for chiming in. You are the best!

Jun 08, 2016 03:44 PM #32
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Praful Thakkar  it is amazing how powerful Pinterest is. The cyle of the pin is endless and that makes it fantastic as a place to share your best content.

Jun 08, 2016 09:11 PM #33
Joyce Marsh
Regal | Christie's International Real Estate - Orlando, FL
Regional Manager Regal Christie's Int'l Realty

Great suggestions about using Pinterest. I really enjoy it and agree with Roy Kelley and Bill Gassett great place to share ! I'll be looking for you there!

Jun 09, 2016 08:59 PM #34
Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

This is one program that I must learn this year. I know other agents on it and they love it as their clients. Thanks for sharing today.

Jun 11, 2016 12:18 AM #35
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Funny coincidence as someone just followed one of my boards and I noticed they are also into green living.  Hmmm....

Jun 13, 2016 02:40 PM #36
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Nadine Larder ,

Congratulations on your worthy featured post! I caught your post when Roy Kelley re-blogged! Excellent post!

Jun 28, 2016 09:00 PM #37
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I wonder if any of the members ( but Bill) got any business based strictly on Pinterest posts and pins? Or it is mostly for traffic? 

Nov 07, 2016 08:42 AM #38
John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

Thanks for your post, Nadine Larder. I sell recreational properties in the remote area near Seligman, Arizona. Very few people see this area as a destination. Very few people even know about it.

I want to talk with you about your services. I am now following you.

Sep 10, 2017 12:15 PM #39
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