Popular social media platforms like Facebook, Twitter and Instagram can be great ways to both connect with clients and generate new leads.
But…what about Pinterest?
When you think about Pinterest, some of the first things that come to mind may be recipes and DIY craft projects, but did you know that Pinterest can also be a great resource for Realtors®?
Pinterest for Realtors® looks a lot like creating fun boards (something that, let’s be honest, you probably already do!) and centering them on specific areas, interests or styles that might appeal to potential clients.
The end game?
Potential clients will find and follow your Pinterest boards for inspiration, and, since they’re most likely in the market for a home in your general area, will likely turn to you for their real estate needs.
Pinterest for Realtors® : 10 Ideas to Get You Started
Are you ready to start creating your own Pinterest board? Take a look at some of these great ideas below to start getting ideas!
- Dream Homes in _____
Create a board focused on dream homes in your specific area. The key here is the specific area – you don’t want to just create a general “dream homes” board. Instead, be super area specific and target your real estate area to get more local potential clients interested.
- Home Renovation Ideas
People who are looking for Pinterest boards about home renovation ideas are likely looking to improve the resale value of their home, which in turn could mean that they are getting close to being ready to sell. Provide them with a great Pinterest board to follow and you’ve already got a lead!
- Dream Kitchen
Everyone wants a dream kitchen – it’s often one of the first rooms that people look at when home shopping. Create a Pinterest board centered on dream kitchens to spark inspiration and also leads by including images of actual kitchens in homes for sale in your area.
- Family-Friendly Home Ideas
Family-friendly homes are very important to many people. Make things easier for them during the home search process by creating a Pinterest board full of ideas. And if you have a listing that is particularly family-friendly, include photos on your board.
- Ideas for Staging Your Home
Again, if someone is looking for advice on staging a home, they are likely looking to sell the home they are currently in and buy a new one. By creating a board of staging ideas, you’re setting yourself up to get a lot of leads that are motivated and ready to sell/buy.
- Condos/Townhouses/Luxury Homes in _____
Pictures are worth a thousand words, literally. You can describe a home in great detail, but pictures are usually what cause a potential buyer to become interested. In order to capitalize on this, try creating a board that’s all about condos, townhouses, homes, etc. for sale in your specific area – and be sure to include pictures!
- Parks, Recreation, and Trails in _____
Sometimes it’s not so much the home that sells, but the area surrounding the home. If your region has great parks, recreation activities or trails, create a Pinterest board focused on those activities. You may just get someone interested in the area, which could turn into a real estate lead.
- Curb Appeal for Homes
Looking to improve curb appeal is another sure sign that someone is looking to sell a home. Create a board with curb appeal ideas to help them in the process and you may just land yourself another hot lead that is ready to sell very soon.
- Easy Home Organizational Ideas
People are always looking for new ways to organize their homes. If you’ve come across some good ideas for doing so, be sure to pin them on a specific Pinterest board. With the high number of searches, potential leads are bound to stumble across your board.
- Summer/Winter Activities in _____
Similar to parks and recreation, if your area has specific summer or winter activities that are really amazing – great beaches, mountains for hiking of skiing, lakes for boating, etc. – be sure to promote them, as this could help draw in more potential home buyers.
So, now that you have some ideas, it’s your turn! Start creating your very own real estate Pinterest boards today!
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