How to tap into the 83 Million Millennial Buyers!

Real Estate Agent with Coldwell Banker RS318386

The market is really starting to pick up and with the inventory of housing getting low, you need to know how to make your home stand out from the competition.  But how do you know where to spend your dollars to make the most impact? Well let's start with one of the biggest group of buyers out there the MILLENNIALS! 

Top 5 ways to tap into the Millennial pool

1. Flow and feel count!

To millennials, many rooms have new functions and, therefore, should look very new and different from the decor many sellers preserve from their move-in decades ago. TV rooms are now media rooms; bedrooms are now sanctuaries; bathrooms are spas; recreation rooms are man caves; garages are studios; closets are to die for. Keep in mind that rooms themselves are on the out. Open concept is the preferred "dream home" configuration. Sellers must disregard how they have used and enjoyed specific rooms to concentrate on transforming old rooms look to like the right new space. Hot real estate markets have millennials feeling that they are settling for less than they want. Give them something to be excited about when they prepare a an offer to buy your property.

2. An active lifestyle base yard

"High maintenance" is out especially around the yard! Temperamental roses, shrubs that demand pruning, bulbs that must be dug up each fall, plants that must be watered, lawns that need mowing, and anything that adds to millennials' "To Do" lists does not add value to them it adds to the work load!  You need to think environmentally-friendly, low maintenance landscaping along with anything fun, like hammocks, fire pits, outdoor kitchens, and party zones.  This is how you WOW your target audience!  You need to display more value than maintenance keep in mind that fish ponds and fountains look great but they will bring added chores.  Real estate professionals know when swimming pools are a plus or are considered a work zone by buyers.

3. Storage for the storage, and then a little more storage

Millennials are moving from their family home or a rental condominium, neither providing enough storage. Adding storage is equivalent to adding space — you can never add too much storage.  Add bins to keep these areas looking organized and easy for them to picture their belongings in these spaces.                               

4. Walkability Is Key

What's in the neighborhood can hold more value than what's in the house. How close are all those cool places and hot spots represents big value to young buyers. Millennials think of their dream home as the center of a universe of fun and convenience. Sellers need to switch from evaluating the area from their own point of view and consider it the way thirty-somethings do.

5. Bearable Trade-Offs

Urban lifestyles in major cities like New York are irresistible to most millennials until they start a family. Then, the less expensive, traditionally-safe suburbs look attractive. Sellers in the burbs should check with their real estate professional to learn which benefits local millennial buyers value most — proximity to train a station, a large entertaining-friendly yard, a detached home, great schools…to understand how the seller's home will rate against local attraction factors. According to Brent Fortenbury of CoreLogic, a global property information, analytics, and services provider, millennials favor the more affordable properties found in counties in the middle of the country over higher-priced east and west coast real estate.  The study revealed that "millennials are buying in markets they can afford, and specifically, where there are good paying jobs." 

For a full list of available proerties in York, PA click the link below

Coal Infantino

Coldwell Banker

Posted by

Coal Infantino

Coldwell Banker

1499 S.Queen St York, PA 17403

(717) 854-9242 Office

(717) 676-5545 Cell


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Carol Williams 06/08/2016 03:04 AM
Home Selling
Pennsylvania York County
The Economics of Real Estate
Home Staging
South Central Pennsylvania Realtors
Advice for Sellers
sellers market
real estate
york pa real estate
york pa
call coal

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Jeremy K. Frost
Keller Williams Realty - Dripping Springs, TX
Associate Broker, CNE, CRS, ePro, PSA

This is a very informative post. Thank you for sharing and best of luck!

Jun 07, 2016 03:12 AM #1
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Most of them will skip the entry level housing, beg, borrow, steal enough money to buy a more expensive single family homes.  They are lucky that most parents are supportive.

Sam Shueh

Jun 08, 2016 01:24 AM #2
Yolanda Cordova-Gilbert
Richmond, TX


 Absolutley wonderful blog,

 you will have a great following soon. You obviously have the expertise!

Jun 10, 2016 05:52 AM #3
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Wow , now that's a lot of Buyers !!! Now larger than the Baby Boomers !

Jun 17, 2016 12:43 AM #4
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Coal Infantino

Realtor specializing in south central PA
Ask me a question
Spam prevention